Not just 100,000, of course.

Zheng Fang also underestimated the value of their hard work for so long to make the portal.

At present, the four major web portals on the market have the largest number of 200,000 or 300,000 users, and their per capita advertising impressions are as much as 3 to 4! The advertising revenue of their websites is at least more than 100,000 yuan per month.

However, the resources in Xia Sen's hands are far greater than those of these portals.

Not only can he display ads on the news page of the portal, but also in the chat window of the chat software, and even the news pop-up window that pops up every day can also display ads...

Their user base is already larger than that of portals, and they have more ad placements, so the sheer number of impressions is definitely far more than that of the competition.

However, Xia Sen did not refute the words of Zheng Fang, he was thinking.

Liu Yan is not the kind of person who is easily taken advantage of, and it is impossible for him not to do such a simple arithmetic problem. However, since he said that he had his own plans, it was certainly not without purpose.

What was his intention?

Xia Sen pondered for a while, as if he suddenly thought of something, and actually laughed.

"Okay, that's it. Xia Sen said. "Listen to Liu Yan's words, let's give these three companies a month of free advertising. ”

"What did you say?!" Zheng Fang jumped three feet high.

He almost wanted to strangle Xia Sen.

"I'm sleepy, I'm going to sleep. Xia Sen walked away.

Left the stunned trio behind.

……

Wait until the day the ad actually goes live.

Zheng Fang didn't just want to strangle Xia Sen, he simply wanted to set Xia Sen on fire.

I was angry.

In total, the ads went online in four places.

The chat window of the chat software, the small pop-up window of the portal, the news page of the portal, the search results of the search engine.

The first part: the chat window of the chat software, the number of ad impressions is 6 million.

Just on the chat software, each chat window has an advertising banner, and the advertising banner is played in turn by the advertisements of the three computers. On average, a user will open more than two chat windows a day, six million.

Part 2: A small pop-up window on the portal, the number of ad impressions is 3 million.

There is also an advertising banner on a small pop-up window on the portal, and the advertising banner shows the advertisements of the three computers in turn. Million.

Part III: News pages of the portal, six million.

The most unimaginable thing is the data of the portal. The number of people who enter the portal from the pop-up window is not large, and out of one million users, about 300,000 people will click on it.

From this point of view, the number of users of PP's portal is about the same as that of the competition, so its advertising display should be similar to that of the competition.

However, in fact, in this position, the number of news views per capita has reached 20. There is only one ad on every news item, so there are six million ads shown here.

What does this mean? Same portal, same user base.

PP has five times as many clicks on its portal ads as other portals!

Part 4: Search engine advertising, because it has not yet been launched, this part of the data has not yet been estimated.

A brief summary.

The total number of ad impressions in a day is 15 million, which is 15 times the estimated figure of Zheng Fang!

Liu Yan's understatement made them lose a month's income, 1.5 million!

If we talk about the first and second parts, thanks to the millions of users of PP chat. Then the third part, which far exceeds the number of clicks on the portal in the usual sense, benefits from the function of "thousands of people, thousands of faces".

What Xia Sen did was actually associated with the product logic of a certain headline later. In Xia Sen's case, it is no longer a news website in the broad sense, but rather a reading website.

"All you care about is the news. ”

As long as a user clicks on a piece of news that they are interested in, they will continue to recommend more similar content to him. As soon as you click through to the portal, you may keep clicking on it.

Everybody reads 20 pieces of news? That's an average. The most exaggerated person can brush up on his portal for a whole morning! The powerful news recommendation logic of "thousands of people and thousands of faces" is the fundamental reason for the increase in the number of advertising impressions!

The total number of ad impressions in a day is fifteen times that of Zheng Fang's estimate, so the revenue will be fifteen times that of Zheng Fang's estimate.

With an income of 1.5 million a month, you can't run away!

If they can find enough advertisers to settle in, then this alone will make 18 million a year!

Therefore, you can know why Zheng Fang is so angry.

……

When Liu Yan returned to Kyoto, he was greeted by Zheng Fang's black face.

"You'd better explain how you're going to make up for my lost 1.5 million. ”

"Since he has returned, it means that 1.5 million has been made up. Xia Sen laughed.

"That's nature. Liu Yan nodded and said. "Theoretically, we should have earned it. ”

"How much did you earn?" Zheng Fang asked with an unkind face.

"If you follow the calculation formula that Xia Sen gave me before. Liu Yan pondered for a moment and said lightly, "I will earn about ten times." ”

"Huh, you mean, you used this month's advertising position in exchange for fifteen million in revenue?" Zheng Fang asked, "you, when I'm a fool?"

"The purpose of my trip this time is to spend money, not to make money. Liu Yan smiled, "To be exact, I spent 1.5 million to solve a problem worth 15 million!"

"Well, I want to know more. Zheng Fang asked, "What are you going to do when you originally planned to spend fifteen million?"