Chapter 208: Hunger Marketing
"Cousin, hurry up and eat, don't giggle, the boat porridge has turned into porridge water. Pen, fun, pavilion www. biquge。 info" In the North Park, Su Jingzhen was accompanying his cousin to have morning tea, but Yuan Guanghua had become stupid since last night, and he smirked vigorously, which made Su Jingzhen very helpless.
"Hehe, it's not okay if you don't laugh, I thought that these more than 5,000 Walkmans would be sold for a long time, but I didn't expect that in less than a week, most of them were emptied. "Yuan Guanghua got a call from Zhang Hong last night, and after those distributors took the goods back, they quickly sold out the products, and it seemed to be really hot on the field, which made Yuan Guanghua have to be happy.
"It's just a good start now, and the hard days are still to come, how many advertisements do you think we smashed into in the early stage? How many Walkmans do we have to sell before we get back to our roots? So, put your mind at ease, eat well, sleep well, and take your time. Su Jingzhen rarely spoke to his elders like this, but this time he was a little worried when he saw that Yuan Guanghua had spent the night, and his emotions had not calmed down.
"I'm fine, it's just that I found that I have a high sense of success in producing a product that is popular in the market, so that's why I'm like this. Of course, Yuan Guanghua found that his nephew was talking a little seriously, so he quickly picked up the spoon and ate the boat porridge that had been in front of him for almost half an hour.
"This is actually a more commonly used marketing method in the West, called hunger marketing, we have done a month of advertising, but there is no product on the market, consumers have a false impression of short supply, so when the market can be bought, will rush to buy, after this round of the number of sales is estimated to drop. Su Jingzhen has not read a book on marketing, but this simple marketing method is still easy to copy.
"Oh, no wonder you started advertising so early, instead of waiting until after the product was launched, Zhang Hong also said this problem before, but I pressed it down, I didn't expect you to really do it on purpose. Yuan Guanghua swallowed the fish fillet in his mouth and said with a sudden realization.
"The next step is to run the production line at full load, if you have time, pull the production line of the repeater over, first make a cassette walkman, and beat our Tianxing brand, to first fill the market in this province, and then continue to expand outward. Su Jingzhen can only tell his cousin that his father doesn't care about sales at all, he only cares about production problems, and his mother has a garment factory to be busy.
Among the relatives and friends around him, only his cousin is more suitable to talk about these strategic layout things, of course, these words can also be said to Zhang Hong, but there will always be a generation gap between a twenty-year-old young man and a fifty-year-old old man, so Su Jingzhen also tried to avoid directly docking with Zhang Hong, and let his cousin or Yuan Guangzong do it in this regard.
"By the way, why did you give two red envelopes to Yongyi and Julian? Yuan Guanghua suddenly remembered the provincial direct-sale store that opened more than a week ago, Su Jingzhen brought Yuan Yongyi and her boyfriend to be ribbon-cutting guests, and there was a big scene on Beijing Road at that time.
"My brother still has to settle the account, and he can't let the two of them help in vain, right? Su Jingzhen looked surprised, holding a piece of flavored vegetables and large intestines with chopsticks, and swallowed it in one bite after explaining.
"The two of them made more than one million in two weeks last time because of the loan, and they have long wanted to help you, and now you give money, and this debt is not over. Yuan Guanghua said the same, of course he knew that he couldn't let people help purely.
"That's not right, this kind of debt can't be paid off for a lifetime, so that everyone's relationship can last for a long time, but then again, I didn't expect them to be so popular? Su Jingzhen took a sip of Shou Mei and said with some incomprehension.
"Now all Hong Kong stars are popular, don't you see Huang Xiahui, such an ugly person can also work on a cruise ship, and every time a passenger gets on the ship, a group of people run to take a photo with her. Yuan Guanghua said that this matter was completely because of the Tianxing Walkman, because this Aunt Xia Hui got into a job this year, and took a photo with the passengers on the Tianxing cruise ship, and the names of these two Tianxing are in conflict.
"Don't talk about this person, you tell me Zhou Huimin, Wang Xinping is okay, don't talk about this Aunt Huang, it's unappetizing. Su Jingzhen rolled his eyes, this is with morning tea, why did he suddenly talk about this old woman.
"Aren't I talking about Hong Kong celebrities, why don't we officially ask Yongyi to be our product spokesperson?" Yuan Guanghua is actually very optimistic about the image of Yuan Yongyi and Julian in his heart, these two have few scandals, and they are also rushing to get married now, and they will be in and out of the right pair for a period of time in the future, plus Yuan Yongyi is the queen of the Academy Awards, and having the two of them as product spokespersons has a positive effect on the improvement of product quality.
"Or wait first, I wanted to introduce them to my mother last time, our Walkman is a product for young students, the age of the two of them is not suitable, if Sister Yi hasn't announced that she is with Julian before that, it's about the same, after all, she is also one of the goddesses of students. Su Jingzhen actually thought about this aspect, and then thought that both of them are now taking the light and familiar route, which is not suitable for the customer group targeted by the Walkman now, so he was not tempted.
"In this case, then who do you want to find? After thinking about it, I will go to the Guangzong to help introduce it. "Yuan Guangzong was the second generation of rich when he was young, and in the city of Hong Kong, there are not many things that can be played, and he is barely one in the entertainment industry, so he is very familiar.
"You might as well go directly to Sister Yi to introduce, that's a normal business negotiation, find Uncle Zong, others still think you want to support a little star." Su Jingzhen smiled, he had the highest instructions given by his mother, and he was going to spy on Yuan Guanghua's private life at any time.
"Do I still want to take care of me? I'm a single widow, and I just said that I would have a girlfriend, according to my current net worth, I don't know how many people are crying and shouting that they want to marry me?"
"Then you're looking for it, I've wanted a celebrity aunt for a long time. Su Jingzhen picked up the chopsticks and sneered again quietly.
"You wait, I'll go back and flip through the photos of the previous Hong Kong sisters to see the eye. Yuan Guanghua took a sip of tea, and his face was not red when he bragged.
"Then you have to go to Sister Yi, she is Miss Hong Kong, okay, with her introduction, it will be much easier for you to start. Su Jingzhen snickered in his heart, if it really happened, it is estimated that a bunch of relatives in the family will die happily.
"Don't talk about me, didn't you say that you were going to find your childhood sweetheart today? What? You two haven't done it yet?" Yuan Guanghua saw that the fire had been burning on him, and it couldn't go on like this, so he began to change the topic. (To be continued.) )