Su Rui is very clear about the situation in the offline market. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

He knows that the offline market of bicycles is basically monopolized by major bicycle brands, and it is difficult for latecomers to meddle in this market.

If you want to enter this market, you will definitely be exploited layer by layer, and the final profit will be extremely low.

The retail price of a bicycle in the market may not be low, but as a latecomer, if you do not control the sales channels, you may get the profit, and there are only a few yuan, which is not sensational, but the fact, the vast majority of the profits generated by the bicycle are earned by the intermediate links, and the manufacturer can only take the lowest price.

For this, Su Rui understands even if he has never sold bicycles, and Shen Qing also gave him a detailed science popularization of this imagination.

Therefore, for the offline market of bicycles, he is not hopeful for the time being.

Su Rui will not consider the offline market until he has control over the sales channels in the offline market, or does not have enough capital to negotiate with these sales channels.

Because, in his opinion, it makes no sense to work hard to build a bicycle and spend a lot of energy and resources to promote it, but in the end the money is earned by the sales channel, and he doesn't want to make a profit of a few dollars.

Because of this, Su Rui believes that there is no need to think about offline markets now, but should sell from other markets.

Before the offline market could not be counted, he could only hope for the online market, that is, selling on the online shopping platform.

Although the sales of bicycles in the online market are not as good as those in the offline market, many people still prefer to buy them in physical stores rather than online.

If you buy it at a physical store, you can see the finished product, so it's easier to choose your favorite bike.

However, the sales of bicycles in the online market are not good, and it is only relatively speaking, but it is not as good as the sales in the offline market, which does not mean that the sales of bicycles in the online market are low, on the contrary, the sales of bicycles in the online market are still very considerable.

As long as you can get a part of the market share in the bicycle online market, you can make a bicycle company live a very nourishing life, and you don't even have to rely on the offline market.

Moreover, the sales of bicycles in the online market are growing every year, the growth rate is still very considerable, now it is not as good as the offline market, but the future is difficult to say, more than the offline market, it is also possible, if you can grasp the online market, it will not lose to the offline market, and the prospects are better.

Because of this, Su Rui is optimistic about the development potential of the online market, and wants to launch bicycles in the online market, and the end point is to develop the online market.

After making achievements in the offline market and having a certain amount of capital, you can enter the offline market, so that you can cooperate fairly with the sales channels in the offline market, without accepting some unfair conditions and not being exploited by these sales channels.

Regarding the development of the online market, Su Rui has already thought about it.

It just so happens that Life Group is ready to increase its efforts to develop the online market, and will develop an official mall to create its own online sales platform.

In this way, Su Rui can use this online sales platform, which is the official mall of Life Group, to promote bicycles and open up the online market.

As long as this kind of bike is well-known enough, it will not sell well on the Internet.

And now, Su Rui is thinking about how to promote the bicycle, raise the popularity of this bicycle, and let more people know about the existence of this bicycle, and this is the need for a large number of consumers to buy.

It is not an easy thing to promote bicycles, especially if you want to spend as little money as possible to achieve better promotion results, which is even more difficult.

After some analysis, Su Rui has some methods for promotion, and perhaps, he can use some competitions to achieve the effect of promotion.

After all, the first bike he wanted to launch was a road bike, and this kind of road bike is about speed, and there are many road bike competitions in the world, and the influence is not small.

It can be said that people who choose road bikes will choose this style of bicycle more or less because of the speed of road bikes, and many of these people also pay attention to bicycle competitions, and for some riders who have won the rankings, they will pay more attention to what brand of bicycle the rider is riding.

If a road bike participates in some influential bicycle competitions and wins the championship, then this kind of road bike will become popular and its sales will naturally increase.

Because of this, in many bicycle competitions, there are many bicycle brands that sponsor riders for the purpose of promoting bicycle brands.

Therefore, Su Rui is thinking about whether this kind of road bike will make this kind of bike popular all of a sudden if he uses this road bike to participate in the competition and win the ranking, or even the championship, and if he adds appropriate recommendations, will there be many people who want to buy this kind of bicycle, which must make many people feel excited.

He is still confident in this.

After all, the bike that Su Rui wants to promote is not an ordinary road bike, but a road bike from the future, which is a very perfect bike.

Such a bicycle, with enough exposure and popularity, will definitely become popular, and the sales volume will definitely not be low.

Therefore, the more Su Rui thinks about it, the more he feels that this promotion method is feasible and can play a good promotion effect at a small cost.

With the charm of this road bike, as long as it has a reputation and a certain amount of sales in the early stage, it will become popular at any time, and it will become a street bike that can be seen everywhere on the road, which is just around the corner.

As long as the price of these road bikes is reasonable, then all of this is possible.

If Su Rui can make this road bike get a place in some bicycle competitions, it will definitely increase its popularity, then if you promote the bicycle, it will be twice the result with half the effort, and in the online market, this is the guarantee of sales.

And if there is a good sales volume in the online market, it is naturally not difficult to do it in the offline market.

Because, if there is sales in the online market, Su Rui doesn't have to take the initiative to do anything, and the sales channels in the offline market will take the initiative to come to the door to demand cooperation, hoping to get the right to sell this bicycle.

At that time, instead of accepting some unfair treaties, Lightspeed Machinery Manufacturing Company could specify favorable conditions for itself without receiving any constraints, and most importantly, it could guarantee its own profits, and control most of the profits of the bicycle in its own hands, without being earned by other links, and would not make some meager hard money.

After thinking about this, Su Rui felt that it was beneficial and harmless to participate in the competition.