With the improvement of the production capacity of Dream Era mobile phones, Dream Era mobile phones no longer need to be sold in seconds, and naturally, Dream Era mobile phones have also begun to become less rare with the increase in quantity.

The value is no longer as high as before, but the limited edition colorful series and the customized version of the limited edition mobile phone have been speculated on the Internet for higher prices.

Scarcity is the most precious thing here.

Because even if there are countless netizens complaining that the number of colorful series and customized Dream Era mobile phones is too small, but the official Dream Technology said that the so-called limited edition is naturally special, and the first generation of Dream Era mobile phones will not be in the production of colorful series and customized mobile phones.

After this news broke, the price of those limited-edition Dream Era phones soared again.

However, there is still no market.

It has been nearly a year since the first launch of the mobile phone in the Dream Era, but perhaps because of the experience of Noah's Ark, so far, no mobile phone giant has launched a smart phone.

Moreover, since the release of mobile phones in the dream era, the launch of new traditional mobile phones has come to a standstill.

More energy is devoted to the research and development of smartphones.

Having said that, after Dream Technology announced that a generation of mobile phones will no longer produce limited edition mobile phones, the "Iron Man" movie is about to be released, perhaps because the previous "Transformers" activities made fans unsatisfied, so this time, many Dream fans expressed their expectations for the new round of promotional activities of "Iron Man".

Of course, it's best to be able to get a "Iron Man" custom phone like "Transformers".

It's just that obviously this is impossible, and although this can indeed add heat to "Iron Man", it is not a good thing for the brand of Dream Age mobile phones.

However, the event must still be done, Ye Qiu wants to play the brand of Dianjin Film and Television.

In North America, many film and television companies other than giants have their own characteristics, some specialize in horror movies, some specialize in children's movies, and so on.

Dianjin Film and Television also needs to have its own brand impression.

Ye Qiu never thought of really conquering Hollywood, it was obviously unrealistic or self-defeating.

However, if Dianjin Film and Television wants to gain a foothold in North America, the hardware problem is easy to solve, and the two companies Wanxing Group and United Group have been discussing the acquisition with the third-ranked cinema company in North America, and have basically reached a preliminary agreement.

Therefore, the software still needs to be operated, especially the promotion of "Iron Man" this time, so that Ye Qiu found that there are still many shortcomings of Dianjin Film and Television.

If it is a film of a Hollywood giant, first of all, the giant itself is a good business card, and obviously today's Dianjin Film and Television cannot do this.

Originally, Ye Qiu was also a little scratching his head, but seeing that fans were so enthusiastic about the feedback activities of "Transformers", Ye Qiu finally had a little inspiration.

The traditional publicity model is nothing more than hype, attracting attention, and achieving the purpose of being widely known, but a feedback activity like "Transformers" is done well, and the effect is obviously better than the traditional publicity model.

Of course, the key point of the feedback and publicity model is that it is impossible to do it at too high a cost, otherwise, it will be a bit of putting the cart before the horse.

After all, movies themselves are meant to be profitable.

Why is the Transformers giveback campaign so successful? Is it because of the amount of money spent? Apparently not.

In fact, the limited edition phones of the "Transformers" giveback campaign do not cost much, and they do not exceed 10 million US dollars.

But the effect is not comparable to tens of millions of dollars of publicity.

The crux of the matter is that the particularity of the limited edition mobile phone, its own cost is actually no different from that of ordinary Dream Era mobile phones, but in the eyes of fans, it is very different.

The effect of 10,000 limited edition phones is definitely higher than the effect of 100,000 ordinary phones.

In terms of cost, it is obvious that 100,000 ordinary Dream Era mobile phones are more.

Therefore, this is a small advantage of Dianjin Film and Television at present, many fans seem to be looking forward to a limited edition dream era mobile phone, but in fact, it may not be.

"We want to give the audience a deep impression, and every movie released by Dianjin Film and Television in the future will have a big feedback activity. Or in other words, we want to create a brand impression that every movie released by Dianjin Film and Television is a welfare day for fans! Ye Qiu said.

When Fang Yibai and the other high-level executives of Jin Film and Television heard this, their eyes lit up.

They all got a taste of the Transformers event.

Just imagine, if every time a film of Dianjin Film and Television is released, it makes people feel that it is a welfare day, then it is a big publicity in itself, and it is invisible and imperceptible publicity.

However, it is very difficult to do this.

After all, the custom Dream Era phone is just an example, and other companies have copied this model, but the results have been lackluster.

"But wouldn't that be a big increase in costs? After all, there aren't many products like Dreamera phones. Fang Yibai asked.

"That's not necessarily, it mainly depends on the choice of event prizes." Ye Qiu is confident.

"Let's take Huaguo as an example, for example, this time the "Iron Man" feedback event, if you were asked to choose the prize, how would you choose?" Ye Qiu asked.

"Iron Man custom phone again?" Fang Yibai asked.

Ye Qiu shook his head and said: "Don't think about this, don't forget, although Dream Technology and Dianjin Film and Television are brother companies, but after all, they are not the same company, this time itself is the door of Dream Technology, but this kind of thing is okay once or twice, there are many times, and the effect is reduced for the time being, it is definitely not a good thing for Dream Technology." A win-win situation lasts! Harming others and benefiting oneself and others is definitely not the way to long-term cooperation! ”

"You say, in terms of clothing, food, housing, transportation and play, which one do we Chinese people like the most?" Ye Qiu asked with a smile.

"It must be a house." This time, several other high-level officials were all in unison.

Chinese people are the most popular people in the world to buy a house, the so-called starting a family, starting a family is not only about getting married and having children, but also an indispensable house.

Of course, there must be a subtle influence in this, but it is undeniable that Chinese people have a special house complex.

"Yes, in fact, the prizes of the event can be divided into two kinds, one is used to attract attention, high value, strong attraction, but the number is definitely small, and the other is that it seems to be very valuable, but in fact it does not cost much, but the number can be a lot, and it is completely possible to cooperate with other companies, and even do not need to spend money, but also get a win-win prize from feedback." Ye Qiu said with a smile.

In this way, the impression to the public is that the prizes are very rich, but in fact, the cost is far lower than imagined. And to achieve results, this is the best marketing. ”

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