Chapter 59: Silence is Golden
After the previous events, Ye Qiu also found that he still had a lot of shortcomings, although he had the memory of so many classic songs in his previous life, but with his current level, although humming by himself was not a big problem, it was quite stretched to restore the original tune. Pen, fun, pavilion www. biquge。 info
So Ye Qiu thought about whether to systematically learn those professional knowledge, of course, Ye Qiu didn't mean to change his mind and become a singer by himself as Li Zhanshan proposed before.
It's about learning more professional music knowledge, and it won't be so difficult to restore your own songs!
Ye Qiu originally just thought that the Jiangcheng Art Institute was nearby, although it was not a famous school in China, but it was close to the water, and what Ye Qiu wanted to learn was actually some basic things.
However, the plan can't catch up with the changes, no, Ye Qiu hasn't thought about it yet, Li Zhanshan called.
"What have you been busy with lately?" asked Li Zhanshan.
"It's nothing, Lao Li, is there something wrong?" Ye Qiu asked.
"Well, I really have something to look for you, I originally wanted to bring someone over to find you, but I can't leave here recently, and Haochun is the same, so if you have time, come to my side, don't you claim to be good at customizing songs for private people? Li Zhanshan said.
"Okay, it just so happens that I also have something to ask you for help with!
Li Zhanshan helped him a lot, and Ye Qiu and Li Zhanshan were also friends for the year, so Li Zhanshan's face Ye Qiu naturally couldn't help but give it, and he also thought about it, anyway, he wanted to add some music knowledge, so Li Zhanshan's side was obviously more suitable.
Ye Qiu put down the phone, and not long after, the phone rang again, but this time it was Li Zhiqiang's phone.
"Brother Ye, the advertising thing is done, Zhongye Bank is very satisfied with your advertising plan, you give me an account number, and I will send you the money! Well, also, the advertising broadcast time is half past nine tonight, you remember to turn on the radio!" Li Zhiqiang said with a smile.
Ye Qiu was not too surprised by this, as long as the people who came to Zhongye Bank were not fools, they should be able to see the benefits of that plan.
However, being able to make the trip in such a short period of time was a bit unexpected by Ye Qiu, you must know that it has only been a week since Ye Qiu and Li Zhiqiang's meal, which shows that the efficiency of Zhongye Bank is still very high!
Ye Qiu reported a bank account to Li Zhiqiang, and then asked, "How is the company's preparations?"
"It's almost there, and it's expected that the plan will be officially implemented starting next month!" Li Zhiqiang said with some excitement.
"That's good......"
……
Jiang Li is a night taxi driver in Jiangcheng City, and he is picking up a couple at the moment.
The car radio really plays the "Jiangnan Traffic Radio Station" that he usually turns on most often, and what is playing at the moment is the music program "Very Good"!
"Next, I will bring you a new song by sweetheart singer Zhang Tian "Next Stop Diva"......"
"Stand in front of Daimaru and take a closer look at my path......"
"This song is really good, Zhang Tian's new song conference was held in our Jiangcheng Pedestrian Street, when I listened to this song on the spot, I really felt it, I think Zhang Tian will soon become a diva like this song!" said the female passenger sitting in the back.
"Yes, what is sung in the song, it is an ideal to become a bride and a diva, in fact, when singing this song, Zhang Tian has already achieved an ideal, that is, to become a bride. It is said that this song was written by Ye Qiu based on Zhang Tian's real experience, the man who proposed marriage seemed to be Zhang Tian's boyfriend before, who had proposed at Zhang Tian's concert, but was rejected, I didn't expect it to disappear for so long, and suddenly appeared again, and this time it was successful!"
At this moment, the singing suddenly stopped, and a voice came out of the radio.
"Listeners, from now on, it will be a silent time provided to you by Huaguo Zhongye Bank!" Then the radio suddenly fell silent!
"What is it?" Jiang Li scolded.
Then he reached out to tune in to other radio stations, but to Jiang Li's surprise, without exception, the other radio stations were also silent.
once made Jiang Li think that his radio was broken!
At the same time, in all parts of Jiangnan Province, there was a situation at the same time, that is, all the radio stations were interrupted for 10 seconds at the same time, no matter what program was playing.
For a while, almost all the listeners who were listening to the radio were talking about this inexplicable 10-second silence time!
The 10-second silence passed, and the radio began to play normally again, as if the previous 10 seconds of silence had not appeared!
"What the hell is going on with the silent time?"
"Why is there a ten-second interruption?"
"I thought my radio was broken!"
"What the hell is this silent time for? Is there something going on?"
Almost after the silence time, the audience of the entire Jiangnan Province became curious about what silence time this Zhongye Bank offered at the same time.
"At this time, silence is better than sound", Ye Qiu's advertising strategy for Zhongye Bank is ingenious, it is contrary to the general advertising technique, does not broadcast any information in the advertisement, and uses the city's radio station at the same moment 10 seconds of "silence" to arouse the curiosity of the public, the public unconsciously to explore the roots, so that the reputation of Zhongye Bank from "unknown but everyone knows", to achieve a surprising winning effect.
And the next day, it was the inexplicable "silence" time of last night, which became the focus of people's after-dinner discussions.
Some people even deliberately called the hotline of Zhongye Bank to inquire about this "silent time".
This is what Ye Qiu said before, since he is not satisfied with many advertising words, then simply don't use advertising words.
Soon, some media used the headline "Silence is Golden" to report and analyze this peculiar advertisement of Zhongye Bank.
The original sky-high price of one million ideas still made Zhongye Bank have a lot of complaints, but when the effect of this advertisement was highlighted, these voices did not fall, especially when this advertising idea was transplanted to other provinces again, and it also produced extremely good results, they found that this million was really worth it!
The advertising creativity of "silence is golden" of Zhongye Bank has been studied by many people in the advertising industry.
Ye Qiu's name appeared in front of them again, and this case was also used by many industry insiders as a classic advertising example.
It took ten seconds to explain what it means to be "silence is golden".
When the advertising industry was hotly discussing this case, Ye Qiu had already appeared in Beijing, Li Zhanshan's studio!