Chapter 58 The Value of Creativity (Ask for Recommended Collections)

Ye Qiu said with a smile: "Actually, it's very simple, hang an LCD TV at the elevator door and play TV commercials directly." Pen & Fun & Pavilion www.biquge.info This model has three major advantages, the first is easy to operate, as long as the LCD TV is hung on the wall of the elevator entrance, you can collect money, compared with print advertising, I think the advantages of TV advertising do not need to be elaborated more, right?"

"Second, this is the same as the current building print advertising, and even has more natural trade barriers than print advertising, so it is necessary to invest a large amount of money in the early stage to seize the limited area, and, as long as we hang at the elevator door, then other companies will definitely not be able to enter again, the number of office buildings is limited, it can be said that it occupies one less building, as long as it occupies it can ensure long-term returns. ”

"Third, most of the office buildings are corporate white-collar workers, and for those fashionable and high-end products, this is a direct advertising method to hit the target, which can be said to have a unique advantage!"

Li Zhiqiang's whole person was suddenly struck by thunder, standing on the spot, he himself was originally born in building advertising, and he understands the meaning better than any other person, the audience of commercial building advertising, that is a specific group of people, basically belongs to the middle class, the vast majority of them are highly educated, high-income business management and fashion white-collar class, they are not only the most active creators of social wealth, but also the most important consumer group of high-end products.

And Ye Qiu's idea, to put it bluntly, is really simple, that is, to directly move the TV advertisement in front of them, it can be said that it directly hits the bull's-eye! For businesses, it is even more effective than traditional TV commercials.

In an instant, Li Zhiqiang's whole person became excited, Ye Qiu's words could be said to make him ecstatic, he stared at Ye Qiu tightly, with incomparable enthusiasm and excitement in his eyes.

Ye Qiu's reaction to Li Zhiqiang was not surprising, in the world before Ye Qiu traveled, in that era, as long as people who knew a little bit about the history of the Internet, they would not know Focus Media.

In fact, the founder of Focus Media in the previous life, in 1999, because of a business trip to the United States, happened to see the LCD display at the elevator door of a business building in Chicago, USA, playing a wonderful picture.

It's just a pity that the founder of Juzhong Media at that time didn't transplant it back at the first time, and it wasn't until 2003 that it really began to be implemented!

In 2003, another Focus Media also started this project, occupying many office buildings, apartment buildings, shopping malls and other high-end buildings, subverting people's traditional media perception and becoming a dark horse in China's media industry!

Even two years later, Focus Media was successfully listed on NASDAQ, and quickly became China's second media group to CCTV at that time!

The reason why Focus Media lost this business war and was finally swallowed up by Focus Media was because Focus Media got a high investment before Focus Media at that time, even if later, only a few months later, Focus Media also got an investment, and a few months at that time was enough to tell the winner!

Therefore, taking the lead and capital are indispensable, so if Li Zhiqiang has no financing channels and no customer resources, then the war to seize the building will start, and he can only take the old road of gathering media and be eaten by big fish.

"I've overestimated you enough, but I didn't expect to underestimate you, I finally believe that there are still geniuses in this world!And you are undoubtedly geniuses!" Li Zhiqiang looked at Ye Qiu and said with some excitement.

Ye Qiu shook his head and said, "Actually, this idea is not my first creation, I think this thing has long been popular in the United States." This point has appeared in the American TV series introduced to our country. I'm just copying someone else's idea!"

Li Zhiqiang did not agree with Ye Qiu's point of view, but looked at Ye Qiu seriously and said: "There are many people who watch American TV dramas, but you are the only one who sees business opportunities from them, and you can see a little more than others, that is a genius!"

Ye Qiu could only smile bitterly, where did he see the business opportunities from the imported American TV series, he was just making an excuse for himself!

"So, shouldn't we have a toast for this cooperation?" Li Zhiqiang said with a smile.

"That's how it should be!" Ye Qiu also smiled!

The two men picked up their glasses and touched them, then drank them all.

Now that it has been decided to cooperate, Ye Qiu naturally did not keep it any longer, and told some of the relevant analysis of Focus Media's successful model that he saw in his previous life, as well as some of the things involved in that business war, Li Zhiqiang, who listened to it, was impressed and felt that Ye Qiu had great strategic vision and was definitely a genius!

After chatting about this for a while, suddenly Li Zhiqiang looked at Ye Qiu with some embarrassment and said: "After talking about business, I should talk about private matters, Brother Ye, brother, I want to thank you, not only because you chose to cooperate with me to make a lot of money, but because, I can finally propose to Feng Wei!"

Ye Qiu looked at Li Zhiqiang with a question mark in his head!

"You asked me why I chose to work alone, I don't want to work for others on the one hand, and on the other hand, it's also because, Feng Wei has followed me since I didn't graduate from college, I'm thirty-five years old this year, although I can be considered a successful career compared to some people, but Feng Wei's parents still think I'm not worthy of her, thank you, I finally let me see the hope of being able to go to Feng's house to propose marriage in the name of justice. Li Zhiqiang said with some excitement.

Ye Qiu was a little stunned, Li Zhiqiang was already a high-tech worker in Huaguo, but he couldn't get the approval of the Feng family, Ye Qiu was a little messy, he didn't expect to come to this world, how long has it been, An Xin won't say it, the daughter of Tian'an Group, Wen Baiqian's family is also a rich family, and now Li Zhiqiang's girlfriend is obviously not an ordinary family, otherwise, it is impossible to even dislike the golden beetle son-in-law in the eyes of ordinary people like Li Zhiqiang!

"And then?" Ye Qiu still didn't understand!

"You have a good brain, you can come up with such a creative idea, I want to give Feng Wei an unforgettable marriage proposal ceremony, you can help me come up with ideas." Or you can write me a song!" Li Zhiqiang was not polite, if it was before, he and Ye Qiu really didn't have such a good relationship, so naturally he wouldn't rashly make such a request, but now, the project that the two are about to cooperate on is tying the two together.

"That's it?" Ye Qiu asked.

"That's right, that's it, it must not be difficult for you, right?" Li Zhiqiang said with a rare twist.

"This is really not a difficult task!" Ye Qiu grinned.

"What's not difficult?" At this time, it was Wen Baiqian and Feng Wei who came back from shopping.

"Nothing, nothing!" Li Zhiqiang said with a smile.

"By the way, how are you going?" asked Wen Baiqian.

"Naturally, the faster the cooperation!" Ye Qiu said with a smile.