Chapter 594: Three Goals
One size and multiple specifications, each with its own advantages. Pen, fun, pavilion www. biquge。 info
A variety of specifications can allow consumers to have a variety of choices and can attract consumers with different needs.
One specification is that the production line can be integrated, so that the production capacity can be increased to the maximum, and it is also convenient to promote the application, which can be popularized faster, but the disadvantage is that it may not be able to meet the needs of consumers with other needs.
However, these two points are for ordinary batteries, due to the battery capacity and battery volume and weight, it must be taken from the two.
If you want the battery to be small and lightweight, you must have a small battery capacity, on the contrary, if you want a laptop battery with a large battery capacity, you can only increase the volume and weight, which is inevitable.
Therefore, ordinary batteries must be launched with different specifications of batteries to meet the needs of consumers with different needs and make corresponding choices.
It's just that the notebook battery that Yongzhen Battery Company is preparing to launch does not have this trouble.
Because, even the minimum specifications of new laptop batteries are higher than the highest specifications of ordinary batteries, smaller in size, and lighter in weight.
As a result, even if the new notebook battery only launches one specification, it can completely replace all the specifications of the original ordinary battery to meet the different needs of consumers.
Because of this, Su Rui didn't want to launch so many specifications, but only wanted to launch a battery specification, so that the production capacity could be increased to the maximum, and it could be easily promoted and applied to more laptops.
Now, what he has to do is to pick one of the three specifications, or arrange another one.
After some careful consideration, and after discussing with Shen Qing confidently, combined with the other party's opinions, Su Rui now has the answer and knows which specification is more suitable to use.
Based on the current market research needs, they believe that a 6-cell battery pack with a 160 Wh laptop battery is the most suitable.
Because the 100Wh laptop battery of the 4-cell battery pack is a little smaller, although the battery capacity is a little higher than that of the ordinary 9-cell battery pack battery, the advantage is not so obvious.
As for the 9-cell battery pack 200Wh laptop battery, although the battery capacity is high, the weight is a little heavier than that of the 4-cell and 6-cell batteries, and the volume is the same.
For many people, choosing a notebook is to be portable, it is best to be easy to move and carry out, the weight is naturally the lighter the better, and the volume is the same, the smaller the better, so that the word portable can be highlighted, which is what consumers need.
Now on the market, there are relatively few laptops with 9-cell battery packs, on the one hand, the price is higher, and on the other hand, it is also because the weight of the 9-cell battery pack is a little too heavy, and the space occupied is also a little larger.
Therefore, in the case of sufficient, both manufacturers and consumers will use smaller batteries, even if the battery capacity is sacrificed, it is helpless.
As a result, the 9-cell battery pack of the new notebook battery, although it has a battery capacity of 200Wh, compared with the 4-cell and 6-cell battery packs, the weight and volume will inevitably increase, and the cost will be relatively high, which will become a place for consumers to hesitate.
Because of this, after discussion, Su Rui and Shen Qing chose the 6-cell battery pack with the largest market demand.
A 6-cell battery pack has a battery capacity of 160Wh, which is two or three times larger than the capacity of many laptop batteries, which means that the battery life can be increased by at least two or three times.
At the same time, this new type of notebook battery, in addition to the capacity can be improved, in terms of weight and volume can also be lighter and smaller, has a lot of advantages, the volume of the 6-cell battery pack, can be the same as the ordinary 4-cell battery, and the weight can even be a little lighter.
As a result, this new type of laptop battery is enough to meet the needs of portability and provide sufficient battery life.
Under the same weight, the battery life can be increased by at least two or three times, presumably this will make notebook manufacturers adopt this new type of battery, even if notebook manufacturers do not want to use it, they will be forced to use it by consumers.
Because, just like the current mobile phone, if you don't use a new type of battery, then consumers will not buy this brand, but will choose a new battery mobile phone brand, in the notebook phone, it is the same, in the case of the same configuration, the same price, consumers will choose a laptop with higher battery life, that does not use a new battery notebook manufacturers, will naturally be eliminated by consumers and the market.
Because of this, Su Rui and Shen Qing both believe that this new type of notebook battery will be accepted by major notebook manufacturers when it is launched into the market, and orders will be received soon, and the market demand will not be low.
After deciding on the battery specifications, Su Rui asked: "Do you think the market for this kind of notebook battery is big, and how much can be shipped?"
"If the price of the new battery can be about the same as that of the common notebook battery, the advantage of the new battery is very large, enough to occupy a part of the market share, and the number of shipments depends on the shipment of laptops. Shen Qing replied.
The shipment of notebook computers is equivalent to the upper limit of the development of notebook batteries, and the development potential of notebook batteries is judged from the shipments of notebook computers, in fact, there is also certain data support.
Hearing this, Su Rui asked with interest: "What is the annual shipment of laptops, and is it high?"
"According to the 2014 global notebook market statistics, global notebook shipments were 1.364 billion units, a decline of 6.3% compared with 2013, and it is expected to decrease by another 3.1% in 2015 to 1.321 billion units, of which the world's notebook shipments were 329 million units, accounting for about a quarter of the global market share. ”
Under the impact of smartphones, it is inevitable that laptop shipments will decline.
However, even if the shipments decline, there are more than 1.3 billion units shipped in a year, assuming that this year's shipments are only 1.3 billion units, which is equivalent to the need for 1.3 billion sets of laptop batteries, and counting some notebooks that need to replace the battery, the number of laptops required is much higher than 1.3 billion sets.
The market of at least 1.3 billion sets of batteries a year is also a very huge market, that is, the upper limit of the development of notebook batteries.
After knowing these data, Su Rui set several goals, saying: "Within one year of the launch of notebook batteries, we must get a market share of 10%, within three years, we must achieve 30%, and within five years, we must occupy at least half of the market share." ”
Three goals, one is bigger than the other, if other new laptop battery companies say this, it will undoubtedly be ridiculed, thinking that it is not enough.
However, Yongzhen battery company has a new type of battery, compared with ordinary batteries, has an unparalleled advantage, then Su Rui said the three goals, it is not without the opportunity to achieve, as long as the market does not launch more advanced battery technology, this new battery can occupy the largest market share.
This means that if you win half of the market share in 5 years, you have a good chance of success, and this is after having a certain amount of confidence, Su Rui will set such a goal.