Winning 10% of the market share within a year is a crazy goal. Pen "Fun" Pavilion www.biquge.info

For a very mature industrial market, a new product wants to win 10% of the market share within a year of its launch.

This is not absolutely impossible, but it is definitely very rare, and I don't know how many years it will appear.

After all, the laptop battery market, which is at least 1.3 billion sets of batteries a year, such a huge market, has long been firmly controlled by various giants, and some new companies are difficult to succeed even when they enter the market, let alone grab food from the mouths of these giants.

What's more, a market share of one percent, that's just the goal for the first year.

Gain a 30% market share within three years, and more than half of the market share within five years, and there are two bigger goals behind it, which is even more difficult to achieve.

However, with the leadership of new battery technology, Su Rui is still confident that he can do it, just like mobile phone batteries and tablet batteries, he is confident to be the first and become the battery company with the largest market share, and notebook batteries will not be an exception.

Because of this, he set three seemingly distant goals for himself and Yongzhen Battery Company, but he is still confident that they will be completed.

"Do you have confidence in this kind of battery, can it be developed to this scale?" asked Su Rui.

Shen Qing did not hesitate, but replied directly: "Five years is enough, if there is enough production capacity, it won't even take five years, and you can win half of the market in three years." ”

For this new type of notebook battery, Shen Qing's confidence is even greater than Su Rui's, because she has paid attention to the whole process from the development of the notebook battery to the inspection, which brings her great confidence.

"Good. When Su Rui heard this, he was even more happy.

Next, Shen Qing said: "Now that the battery specifications have been set, the ex-factory price of the battery can be determined. ”

"Then what do you think is the right factory price for this kind of battery?" asked Su Rui.

Shen Qing replied: "If it is calculated according to the battery capacity, the factory price is more than 200 yuan, which can be regarded as a cost-effective battery, because the current 9-cell battery pack battery has a capacity far lower than our battery, but the price is more than 200 yuan." ”

Then, she said: "However, most notebooks use 4-cell or 6-cell battery packs, and 9-cell battery packs are only used in some high-end notebooks with higher prices, so if we only need the high-end notebook market, the price can be set at more than 200 yuan, and if you want the low-end market, the price will be below 200 yuan." ”

"You mean that the lower the price, the bigger the market, right?" asked Su Rui again.

Shen Qing nodded and said: "It can be said that only within the acceptable range of the price, notebook manufacturers will apply it to laptops, if the price is too high, for cost considerations, they may have the opportunity to give up this kind of battery, and the same is true for consumers." ”

"Then do you think that if you want to win the high, medium and low-end notebook battery market and fully occupy the notebook market with different prices, how much should the ex-factory price of the battery be?" Su Rui asked again.

For the pricing of laptop batteries, he has the most rights.

It's just that Su Rui doesn't know as much about the notebook battery market as Shen Qing, if he doesn't refer to her opinions and sets the price casually, it's not a good thing.

If he overpriced the laptop battery, he would lose most of the market, and he could only take a small part of the market, and he would not make much money and would not have any influence, and if the price was too low, it would depress the profits, and it would also make no money, and it was possible to destroy the market and cause public anger.

Although Su Rui knows that the development of Yongzhen Battery Company will definitely move many people's cakes, it is inevitable that many peers will be unhappy in the past.

But he didn't want to make no money, and provoked so many enemies, which was not interesting, if he could make a lot of money, then there were more competitors who didn't have anything, couldn't make money, and provoked such stupid things, he wouldn't do it.

Therefore, the pricing of new notebook batteries cannot be decided casually, and must be weighed according to market demand, and it is best to set a market and profitable price, so as to maximize benefits.

In the case of ensuring the market and sales, maximize profits as much as possible, this is what Su Rui wants.

And if he wants to do this, with his understanding of the market, it is impossible to succeed, and he must refer to the advice given by Shen Qing, and in this regard, she is an expert.

"If you want to adapt to most of the notebook market, I think the factory price of the notebook battery is 150 yuan, which can be accepted by the major notebook manufacturers, and most of the notebooks can also bear this cost. Shen Qing asked.

Regarding the current laptop, although Su Rui does not know much, he also knows that cheap notebooks cost more than 2,000.

It can be said that two thousand to four thousand notebooks are the area chosen by most consumers, that is, the notebook with the highest sales, as for the computer below two thousand yuan, it cannot be said that there is none, but there are still relatively few, and most of them are copycat machines, or some notebooks whose functions are castrated, which cannot meet the normal needs.

Therefore, notebooks of more than 2,000 yuan are the ones that most people choose, and they also occupy the largest market.

For a 2,000 yuan notebook, if the battery cost accounts for 150 yuan, the proportion is a little higher, but it is not unacceptable.

What's more, for manufacturers, as long as the pricing is raised by dozens or 100 yuan, this additional cost can be digested, and consumers are also very willing to spend dozens or hundreds of yuan more in exchange for a substantial increase in battery life.

This time, a 150 yuan battery is not unacceptable for a notebook priced at 2000 yuan, and for a notebook with a price of more than 3,000 yuan, more than 4,000 yuan, or a higher price, the cost of a 150 yuan laptop battery is not a problem.

Therefore, Shen Qing said that the ex-factory price of 150 yuan is the most appropriate, which is a price that can be accepted by major notebook manufacturers, and it is also a cost that most notebooks can bear.

"The ex-factory price of 150 yuan?" Su Rui thought for a while and asked, "If the price is 150 yuan, how much profit will it be?"

Shen Qing explained: "If the ex-factory price is 150 yuan, then according to the forecast, after the realization of mass production, the profit can reach more than half, and if the monthly output of 5 million batteries can be achieved, the profit can reach 90 yuan a group." ”

After mass production, the higher the volume, the lower the cost, and the same is true for laptop batteries.