"So how to combine the elements of bosses, employees, shopping festivals, and liquor?" Ye Qiu looked at everyone with a smile.

"First of all, we have to look at these elements, what is our goal?, what is the target product of the advertisement?" Ye Qiu asked again.

"The target of the advertisement?" many people looked at each other, isn't it Qingyang Tequ?

As if he could guess everyone's thoughts, Ye Qiu said again: "Everyone must think that this problem is not a problem at all, the target product of the advertisement is naturally Qingyang Tequ liquor, is there anything else?"

Everyone in the creative department nodded subconsciously.

However, among these elements, the Double 11 Shopping Festival is a well-known festival, which is the background, the premise, the time when the advertising content takes place, or the relevant time element. ”

"So what about the rest? Whether it is the employees or Qingyang special songs, in fact, they can't be compared with Boss Wang Tiezhu, so why must the target product of publicity be Qingyang special songs? If people can think of Boss Wang, they will naturally think of Qingyang special songs, then can we add the weight of publicity to Qingyang special songs?" Ye Qiu glanced at the creatives on the scene and said.

"Boss Wang is also a target product for promotion?"

"Focus on the boss, not Qingyang Tequ?"

There was an uproar down there, but there were some people who were thoughtful.

Compared with Wang Tiezhu, it is obvious that the fame of Qingyang Tequ is not as good as that of Wang Tiezhu himself.

If you simply promote Qingyang special songs, it is estimated that even if someone knows about them, they may not buy them, but when you know that Qingyang special songs are products made by Wang Tiezhu, they are different, this is the celebrity effect.

It's just that many people scratch their ears and cheeks, but they still can't grasp the point.

Boss, employee, Double Eleven, liquor, there are enough elements, and this proposition is also obvious, but how to combine these elements to make a commercial, a unique advertising film, is the most important.

"Well, the characters of the commercial film are there, the boss, and the employees. What kind of things will happen between the boss and the employee?" Ye Qiu smiled on the whiteboard, drawing the boss and the employee in a circle.

"Everyone speaks freely, of course, the boss referred to here may not necessarily be the owner of the company, but can be regarded as leaders and employees, for example, your team leader and you, such as your President Zhou and your ......," Ye Qiu continued.

This is not a simple problem, or some problems, those who are difficult will not, those who will not be difficult, but many times, what is lacking is imagination.

"Employees and bosses, the incident starts from the employee and ends with the boss, and what happens in it must be able to form a topical ......" Lan Lan involuntarily began to think.

This advertisement must be surprisingly successful, and at the same time it must include the Double 11 shopping festival, and it should also be extended to the liquor Qingyang special song.

Since the boss should be the focus, how can this boss get people's attention? It must be different from other leaders.

Lan Lan seemed to have grasped something, but she couldn't say it for a while.

"Leaders and subordinates, what can happen?"

"Ambiguous relationship between leaders and subordinates?"

"Ahem, be quiet, you don't want to do it?

"It's not impossible, okay? ”

"But what is the difference between the ambiguous relationship between a leader and his subordinates and other leaders? There is a secretary who has something to do, and there is nothing to do as a secretary? It's too common, right? It doesn't have the characteristics that are different. ”

"Then you can tell me, what things can people remember about the leader and subordinates?"

"Work arrangement?"

“PASS！”

"Leaders and subordinates get together for a drink?"

"What about Double Eleven?

“......”

All of a sudden, the employees of the creative department began to open their minds, and all kinds of possibilities and ideas were freshly released, but it was difficult to form a unified and effective opinion.

"Double 11 is coming, what impact does it have on us?"

"I don't know about others, I must have bought it. ”

"Your husband doesn't have any opinions?"

"He dares? I will start saving up the things I want to buy this year, and I plan to buy them in one step on Double 11!"

"Eh, you women, in fact, the most terrible thing is not the double eleven shopping, but the endless purchase of women, after last year's double eleven, there are a bunch of useless things at home, this year I plan to take leave for double eleven and go home to stare at my wife......"

As soon as the male employee finished speaking, Lan Lan's eyes suddenly lit up and said: "Double 11 leave? Leave, what do you think of using the matter of leave to make the plot of the commercial? Double 11 leave, the employee's reason for leave is to go back and stare at his wife and not let her buy things randomly, how about this reason?"

"Hey, Xiaolan, this brain is moving very fast, this reason is indeed strange enough, but what about the leader?

"What do you say is the reaction of ordinary leaders to subordinates who ask for leave?"

"I guess it's a rejection, this reason is too strange. ”

"What if the boss not only didn't reject it, but also expressed his support?" Lan Lan's eyes became brighter and brighter and asked.

"Yes, this highlights the difference of this leader, and even this reason for asking for leave can be approved, but what about liquor?

"For example, if you write a leave note to ask for leave, the reason for the leave is that Double 11 is coming, and the reason for the leave is that on Double 11, go home and stare at your daughter-in-law to prevent your daughter-in-law from losing the family, and then the leader not only did not reject it, but also approved the leave note, and also gave the employee a box of liquor...... As for the reason for approving liquor...... Lan Lan couldn't think of it for a while.

"This is simple, the reason for approving liquor is to let the employees go home and get their daughters-in-law drunk, and don't give Taobao a chance!"

Several colleagues in Lan Lan's group deduced the content of the leave advertisement together, and as a result, everyone's eyes lit up, and then they all let out a burst of laughter.

"Looks like you've got the results? The movement on their side seemed a little abrupt, which naturally attracted everyone's attention, including Ye Qiu.

"Ahem, that's right, after we discussed it, we felt that we could use the matter of asking for leave to link several elements. ”

"Double 11 arrived, the employee asked the leader for leave, the reason for the leave was to go home and stare at the daughter-in-law on the double eleven, to prevent the daughter-in-law from losing, the leader not only did not reject but also approved a box of Qingyang special songs, asking the employees to go back to get the daughter-in-law drunk and not give Taobao a chance. ”

"The reason for this idea is that the reason for employees to ask for leave is wonderful, which is easy to cause people to discuss this topic, and secondly, it is the leader's strange reaction to this strange reason for leave, which is different, and at the same time takes into account the special song of Qingyang, highlighting the boss at the same time, and creating a topic ......"

"Papapa!" There was a silence at the scene, and then a roaring applause rang out, obviously everyone was conquered by this plan.