Chapter 230: Plan Ahead

By the beginning of August, the goal of selling 5,000 units in the previous quarter has been achieved, and the VCD sales situation has been unprecedentedly sought after by the market, and people who can buy such expensive household appliances in the mid-to-late nineties are not fools, and the products on the market are not as good as Su Jingzhen's family, and the price is cheap.

The shell design of aluminum alloy makes this VCD invincible in the current market, and high appearance is justice, plus it was not said that this is a domestic brand when it was first advertised, taking advantage of the current people's trust in the quality of imported products, and the addition of the two has created a small sales myth.

At the same time as the unprecedented success of the VCD, the tied Walkman has also been recognized by the market, and the sales volume is also rising, and the pure metal shell is naturally higher than the style of the plastic shell from the sensory point of view, and the weight of the hand will give people the illusion that the quality of this product must be very durable.

From the pocket heard VCD, in just one month, Su Jingzhen they have obtained more than 120 million book sales from these two products, although many distributors have not paid over, but in the market such a hot product, Su Jingzhen is not worried at all, unless the agent does not do this VCD in the future, otherwise the money must be called on time.

What's more, in the later stage, VCD must be paid in full, anyway, according to the factory price, one hand to pay and one hand to deliver, more than 80 million of the more than 100 million have been lying in Tuoxing's bank account.

"I didn't expect it, I really didn't expect it, how could this thing sell so well? This money is faster than robbing a bank. Jiang Xiuxia said goodbye to Su Jingzhen, led Su Jingzhen back to the factory, and talked as she walked.

Because VCD is highly recognized by the market, so a group of people can't stay at home, Su Guo followed Yuan Guanghua to go north again to negotiate advertising and open up new markets, Yuan Guangzong ran back to Hong Kong to prepare a new version of the advertisement by the way to try to promote the product to Southeast Asia.

There are only Manager Zhang and Jiang Xiuxia, mother and son, who are in charge of production, left at home, and Jiang Xiuxia herself has to watch the garment factory, after all, the sales of cheap clothes are also very good now, and the money is also coming, it is impossible to put it down, and Su Jingzhen himself must go to the United States again at the end of August, and school is about to start, so he can't go back.

"This thing will only make money for three or five years, and I think that by the beginning of next year, many electronics factories will join this market. Su Jingzhen followed Jiang Xiuxia's side, listened to his mother's words, and couldn't help answering.

"Can't it, the life cycle is so short?" Jiang Xiuxia didn't believe it, this was shorter than the life cycle of clothes.

"What is the most in Huaqiangbei? There are the most electronic components, and this thing is not a particularly high-end thing, and the price is still expensive, I don't believe that no one is not moved. Su Jingzhen is very clear about this problem, because he knows that in the millennium, the VCD market will not work, and the price of VCD will basically be finished in 01-02, and the counterfeit goods on the market can be bought for only 200 yuan.

"Then, now your dad still has to invest so much advertising money?" Jiang Xiuxia now trusts her son's vision quite a lot, and what Su Jingzhen said is definitely not good.

"It's just taking advantage of the time difference, now I'm throwing money to grab the market share, one billion sales a year, I'm spending 100 million to advertise, how can other products grab the market with me? If they follow the publicity, how much money do they have to spend to open up the market? If they don't publicize, who will buy their products?" Su Jingzhen said very calmly, he had discussed these routines with his father and cousin early in the morning.

It is to throw money to smash out a monopoly market, and when others come back to their senses, they have made enough, and they can withdraw from the production line and do other things, mainly because VCD is not patented, everyone can do it, and it cannot form a technical monopoly in technology, unlike DVD.

"Mom, you can make clothing with peace of mind, you can come and take a look at this VCD when you have time, don't let this factory have no supervision, don't look at it is very profitable now, maybe the survival time of the garment factory will be much longer than this VCD." Su Jingzhen smiled, the competition of small household appliances is too great, and he is not very optimistic.

In his heart, he would rather be deeply involved in the walkman market, and after having the technology to come up with his hands on tuning, he can try to come up with an MP3, and then he can also make a mobile phone, you must know that Sony Ericsson's music mobile phone until 2015 There are still many music enthusiasts who use it as the sound source of headphones and earbuds.

If it is in the time period when domestic mobile phones are intensively listed, a mobile phone with music as a gimmick, and it has been going down the road, this road should be much more profitable than making small household appliances, as long as the transformation is timely, don't learn from some domestic brands to stick to the 2G market, it should be able to live until the emergence of smart phones, even Gionee can live so nourishing in the era of smart phones, Su Jingzhen doesn't believe that he can't.

"Look at what you can, and you Uncle Chen fooled you, and two days ago I came to the door to ask me if it was better to make women's clothes or underwear. Jiang Xiuxia glanced at her son, and she was still a little proud in her heart, after all, a child who was still studying could tell the owner of a garment factory that he was tempted, and he couldn't help it.

Su Jingzhen smiled, if it weren't for Chen Hua being his childhood sweetheart, he really didn't want to fool Chen Bohua, you must know that whether it is making women's clothing or underwear, it is actually a brand management problem, how can Dianfen sell a few pieces of cloth for hundreds of yuan? Why can a Louis Vuitton leather bag cost less than 500 sell for hundreds of thousands?

Now the domestic operators have not come to this extent, but the Hong Kong people are already gone, Goldlion, crocodile shirts, etc., in order to go down in the clothing industry, it is necessary to create their own brand, the profit of OEM will never be as high as the brand, and in case the market changes, others do not look for you OEM, then the garment factory will face closure.

And there is a very key factor in this, that is, with the development of society, the salary level of migrant workers in the city will be higher and higher, if the products you produce do not have enough profits, it is impossible to support the workers, and then you can do your own brand in a hurry, it is easy to fall into the scene of high or low, and you will die a miserable death.

Now many people don't see this, or foresee it, but they didn't expect social changes to come so quickly, so around 2010, the garment factories near Tongguan Town closed down, moved away, and the low value-added industrial chain was so easy to break.

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