As mentioned above, Ye Qiu's reputation in the advertising industry and in the business world is much louder than in the entertainment industry, so "Soldier Assault" launched a quiz with prizes, and industry insiders are not concerned about "Soldier Assault", but on this marketing idea. Pen % fun % Pavilion www.biquge.info

Speaking of which, it seems that Ye Qiu has spent a lot of money, and the value of those prizes alone is more than one million, which is definitely a great attraction for ordinary people, which can be seen from the previous popularity of national scratching.

However, after thinking about it, many people were surprised to find that Ye Qiu actually didn't spend a penny, because this kind of Q&A prize activity seems very simple, but in fact it involves several aspects.

First of all, attract the attention of the masses through prizes to achieve the purpose of promoting "Soldier Assault".

Secondly, the merchant provides a product, which seems to be sponsored for free, but in fact, it is advertising its own brand and its own products.

Of course, it depends on whether "Soldier Assault" can become popular, if "Soldier Assault" becomes popular, the merchant will have to give Ye Qiu a sponsorship fee.

A marketing idea, a dazzling marketing idea, but it didn't cost Ye Qiu a penny, but it reached a win-win situation.

Of course, the specific effect remains to be verified, but at least, for now, Ye Qiu's first expectation has been realized, that is, more and more people know about the TV series "Soldier Assault".

And within Mango TV, Ye Qiu's marketing idea is also polarized, and some people feel that Ye Qiu is worthy of being a creative master, and he can make a creative idea so attractive.

Not to mention others, even the employees within Mango TV are a little moved.

And some people think that Ye Qiu does this, and the publicity effect is good, but the drama "Soldier Assault" itself is really not good in the eyes of many people, not that they have watched it, but from the theme of this drama, it is a modern military drama, not to mention, the key is that there are no celebrities involved, such a drama, unless it is really exciting to the sky, otherwise, I am afraid it will be difficult to become popular.

As for this drama, in fact, most of the senior management of Mango TV have a lot of complaints, but because this drama was introduced by Wang Dong himself, and it was also a military propaganda drama in cooperation with the Film and Television Department of the Military Division, no one ever believed that this drama was really worth buying at such a high price on Mango TV.

It is actually no secret that Ye Qiu bought all the advertising slots of "Soldier Assault", especially Ye Qiu bought it at a high price.

Most people think that the reason why Ye Qiu is working so hard is to make the data of the drama "Soldier Assault" not too ugly through marketing means.

Hatred of wealth is the norm, Ye Qiu has a net worth that others can't earn in a few lifetimes at the age of a weak crown, naturally, some people want to see Ye Qiu fail once.

In fact, even those who cooperated with Ye Qiu, Cao Guanghe of Thunder Automobile, or Liang Min of Haixing Electric also only bought advertisements with the mentality of returning Ye Qiu's favor.

So, some people began to joke that Ye Qiu is certainly a creative master, but he is not omnipotent, at least, Ye Qiu still can't play with some things in the entertainment industry. It's just about buying ratings with money.

In these years, casually taking money to invest in a romance drama is more insurance than getting any military-themed drama, of course, it does not mean that there is no market for military-themed dramas, in fact, there are still some of them, because of the historical reasons and political atmosphere of Huaguo, therefore, in Huaguo during this period, the most types of dramas are really military dramas, but most of them are anti-Japanese war dramas.

However, it is far from reaching the level of the thunder drama of later generations.

In the midst of the hustle and bustle, the topic of the drama "Soldier Assault" is even hotter than that of a big drama like "Smoke and Rain in the Clouds".

It's just that most of them are not going to this drama at all, but to Ye Qiu's marketing creativity and those awards.

No one would think that "Soldier Assault" would be able to surpass "Smoke and Rain in the Clouds" in terms of ratings, and even Ye Qiu himself never thought that "Soldier Assault" could surpass the most popular and influential romance dramas like "Smoke and Rain in the Clouds".

After all, the audience of "Soldier Assault" in the previous life was also mostly male, but "Smoke and Rain in the Clouds" is the kind of drama where men, women and children kill together.

"Smoke and Rain in the Clouds" is not without opponents, CCTV's popular "Han Empire" has now reached 15% of the ratings, proud of other TV series in the same period.

On the eve of the launch of "Smoke and Rain in the Clouds", the media began to hype whether "Smoke and Rain in the Clouds", adapted from the work of Aunt Mei Rongmei, which is known as the guarantee of ratings, can be beaten, and the same star-studded CCTV annual historical drama "Han Empire".

Is it you and me, is it bitter and pathetic, the romance drama with twists and turns is better, or the magnificent historical epic is stronger, and a ratings war is about to begin.

"Smoke and Rain in the Clouds" was finally launched under the expectations of countless Aunt Mei fans.

This is the first big drama introduced by Liu Houjun at a high price since he took office, and the success or failure is naturally not insignificant, especially for Liu Houjun, this is his first battle when he comes to Mango TV, only victory and not defeat, of course, this victory is not to say that it can surpass CCTV's "Han Empire", but to say whether "Smoke and Rain in the Clouds" can achieve a good result.

As for "Soldier Assault", it was very hot before, but after the official launch of "Smoke and Rain in the Clouds", the limelight was immediately stolen.

Ye Qiu is not in a hurry, on this day, Ye Qiu and An Xin nested together, watching "Smoke and Rain in the Clouds" boringly, both of them have no love for this kind of TV series.

However, both of them still chose to watch.

For Ye Qiu, in fact, he has also watched some TV dramas in this era, but it is the first time to watch a drama like this, how can I say it? It feels very fresh, the development of the TV drama industry in this era is somewhat similar to the previous life, and this Mei Rong's work is somewhat similar to the work of Aunt Qiong Yao in the previous life.

Not to mention An Xin, she has never watched a romance drama like this.

"You're not worried at all that your signboard of the Golden Saint has been smashed?" An Xin couldn't help but ask when she saw Ye Qiu's appearance that she didn't care at all.

"Don't worry, you can't smash it. Ye Qiu said with a smile.

"However, I have checked, military dramas, except for the earliest special period, there is no military drama that has received high ratings, I don't understand, how did you choose this kind of theme in the first place?" An Xin asked a little puzzled.

"You said it all, I'm a golden saint, if it's a drama that can be a hit, then it's nothing if it succeeds in my hands, like this kind of drama that everyone is not optimistic about, a drama that has no precedent for success, if it succeeds, then it can be regarded as turning stones into gold, right?" Ye Qiu said with a smile. (To be continued.) )