Chapter 265: A must-see TV series for pure masters
Jiang Fei was very satisfied with this price, and Ye Qiu was also very satisfied with this price. Pen × fun × Pavilion www. biquge。 info
Both of them felt that they had taken advantage of it, Jiang Fei originally felt that there would be no way to collect the cost of repurchasing the film by relying on the advertising fee of "Soldier Assault", but now not only has the high cost of buying the film been recovered, but also has a lot of profit margin, which is definitely a lot of performance for Jiang Fei.
Of course, this matter has not been completely decided, and he still needs to report to Liu Houjun.
If it is other TV series that are not favored, Jiang Fei can decide it himself, but "Soldier Assault" is a drama suppressed by Liu Houjun after all, and this matter must naturally have Liu Houjun's approval.
However, Jiang Fei felt that it was not a big problem, Liu Houjun was just a new official who took office with three fires, killing chickens and making an example of monkeys, not that Liu Houjun really had an enmity with Ye Qiu or anything.
Sure enough, when Jiang Fei reported the matter to Liu Houjun, Liu Houjun agreed without any hesitation, after all, suppressing "Soldier Assault" was just a means for him to establish his prestige, and there was no reason why he couldn't get along with money?
In fact, Liu Houjun's suppression of "Soldier Assault" is not entirely to make an example of chickens and monkeys, but also because of the internal TV station of "Soldier Assault", in fact, many people are not so optimistic.
So he doesn't have any pressure, and if he can turn waste into treasure, he naturally doesn't mind.
After signing a contract with Mango TV, Ye Qiu's plan can also begin.
First of all, Ye Qiu found two old acquaintances, one is Liang Min of Haixing Electric, and the other is Cao Guanghe of Thunder Automobile.
This is also Ye Qiu's helpless move, compared to TV dramas like "Smoke and Rain in the Clouds", which almost do not worry about ratings, "Soldier Assault" is obviously not a little bit worse.
Let advertisers choose, and they will naturally be more willing to pay a high price to buy the ads of "Smoke and Rain in the Clouds".
So Ye Qiu could only find acquaintances to do this.
After a lunch with Ye Qiu last year, Liang Min went back and set up a new product research laboratory, and at the same time asked the following after-sales department to collect customer needs.
In the last breath, three new product research programs were launched, one is a washing machine for farmers who can wash sweet potatoes and peanuts, and the other is a small-capacity washing machine for the summer market.
As a result, after the successful launch of these three product studies, they were greatly welcomed, especially the small-capacity mini washing machine, which caused a sales frenzy in the hot summer as soon as it was launched.
For Ye Qiu, Liang Min only had one word: "Serve!"
When Ye Qiu found Liang Min and talked about sponsorship and cooperation, Liang Min didn't even watch the sample film of "Soldier Assault", so he directly agreed.
And even said that Haixing Electric's new mini washing machine happened to be advertised, and finally, two advertising contracts were signed with Ye Qiu.
One is a prize sponsorship contract, the other is an advertising contract, both contracts have floating clauses, first of all, in terms of prizes, Haixing Electric will provide 120 mini washing machines and 30 32-inch Haixing TVs.
The other advertising contract is paid according to the ratings of "Soldier Assault", and the higher the ratings, the higher the advertising fee that Haixing Electric needs to pay.
Originally, Liang Min wanted to buy it out directly, but in fact, it could be regarded as returning Ye Qiu's favor and giving Ye Qiu a face, but Ye Qiu said that he was talking about business, and everything was based on ratings.
Liang Min finally agreed.
On the other side, Cao Guanghe of Thunder Automobile is not to mention, as soon as Ye Qiu said the marketing plan of "Soldier Assault", Cao Guanghe immediately agreed that he would sponsor three mid-grade off-road vehicles.
At the same time, he also signed a floating advertising contract with Liang Min.
Ye Qiu didn't look for other advertising companies, just for these two advertising contracts, as long as the ratings of "Soldier Assault" can reach 6%, the cost can be fully recovered, and the rest will be earned.
But it's not easy to reach a 6% rating.
You must know that now is not like the situation where CCTV was dominant, as more and more TV stations are broadcast, there are more and more TV episodes.
A TV series can reach a rating of 6 points, it can already be regarded as a high-quality TV series, and if it can reach 10, it will definitely be a popular TV series.
This year, so far, the TV series with the highest ratings is a big drama of the Republic of China, and the broadcast platform is CCTV, with an audience rating of 18%!
Of course, Ye Qiu would not expect "Soldier Assault" to reach that number, after all, "Soldier Assault" has congenital flaws, that is, the lineup is not strong, and although Mango TV is also a big station in China, it still can't be compared with CCTV.
However, Ye Qiu also has an advantage that others don't have, that is, the Internet.
On this day, QQ suddenly popped up a pop-up advertisement, crazy! Watch TV, win the big prize, Mango TV's new drama "Soldier Assault" has a prize quiz, give away 2 32-inch starfish TVs every day, 8 starfish washing machines, and give away super prizes every week, worth 200,000 thunder domineering off-road vehicles.
TV series have prize quizzes, which are still very new in this era, and there are awards like cars, which definitely have a huge attraction for ordinary people.
For a while, the TV series "Soldier Assault" naturally entered the eyes of netizens with the gimmick of this award.
At first, some people doubted the authenticity of the news, and specially called Mango TV to inquire, and the results were confirmed to be true.
And, from this day on, Mango TV has already started to broadcast the trailer.
"The most gentlemanly TV series of the year in "Soldier Assault", a must-see for pure masters!"
"There are also super jackpots waiting for you, cars, TVs, washing machines, ......"
turned out to be true, "Soldier Assault", a TV series with no obvious appearance, suddenly entered the audience's sight.
There are also many people on the Internet discussing topics such as the "Soldier Assault" car award, of course, many of them are the water army hired by Ye Qiu.
"Soldier Assault" became popular before it was broadcast, at least, for those awards, how can I pay attention to "Soldier Assault".
At the same time, a lot of things about "Soldier Assault" also broke out, for example, this drama is the work of Ye Qiu, the author and creative master who once wrote the Internet god book "The First Close Contact".
This drama is a pure man's play, in the whole play, there are no women, no love, this is a must-see TV series for pure men and so on.
In this way, many people have also become interested in the TV series "Soldier Assault".
What kind of TV series dares to say that it is a must-see TV series for pure masters, and dare to say that it is the most manly TV series.
The momentum and publicity have been played, and the ratings still depend on the quality of the show itself.
Regarding Ye Qiu's marketing and promotion ideas for "Soldier Assault", Mango TV has different opinions, and some think that this will be another amazing marketing idea for Ye Qiu.
Some people think that Ye Qiu's doing this will inevitably outweigh the losses, because the prizes are certainly attractive, but the prizes are limited after all, if everyone is just going for the prizes, then the ratings will definitely not be high.
The key is to look at the drama itself, but in any case, this novel marketing and promotion method has attracted the attention of many people in the industry. (To be continued.) )