Chapter 134: A Whim
Ye Qiu's website, after Ye Qiu's dizzying legendary deeds one after another, has gradually become the most well-known personal website in Huaguo. Pen, fun, and www.biquge.info
And Ye Qiu's incredible ideas have also made many people have an inertial thinking, that is, every move Ye Qiu makes may actually be just an advertisement.
It's not that everyone thinks too much, but it's true, for example, "The First Close Contact", originally everyone thought that Ye Qiu was not doing his job, but it turned out that people were really "doing his job", and "The First Close Contact" turned out to be an advertisement for QQ.
Of course, there are also many of these people who have their own brains, for example, Ye Qiu was stunned to the west with a few words at the Wenhua meeting, and some people even thought that this was likely to be a good show that Ye Qiu and Xiang Xi performed together.
The purpose is to help Xiangxi promote his novel "Lost Color", and everyone can't be blamed for guessing, because, the fact is that after that incident, the sales of "Lost Color" really increased a lot, and there are also Hong Kong Island directors who want to adapt "Lost Color" into a movie.
You say it's not an advertisement? Who would believe it?
Again, the confrontation between Yu Ding and Ye Qiu at the Wenhua Conference, some people even thought that this was also an advertisement for Ye Qiu's model.
Seeing such news, even Ye Qiu couldn't cry or laugh, let alone Xiang Xi and Yu Ding.
However, Ye Qiu was inspired by these remarks, and remembered many unbelievable marketing cases in his previous life, such as the Uniqlo incident, regardless of whether the method was too vulgar, purely from the perspective of marketing, it was indeed a good marketing strategy.
Ye Qiu recently received a big business from an advertisement, and the manufacturer is a well-known large food company in China.
However, originally, the food company just wanted Ye Qiu to make a creative TV commercial for them to make a new snack, but Ye Qiu was inspired by the remarks of the people's brains, and turned this small business into a big business.
But it was also because Ye Qiu had the idea of understanding the current main products of this food company and the advertising words used at its forefront.
At the beginning, the other party also came to admire it, and offered a price code of 300,000 yuan, asking Ye Qiu to make a short TV advertisement idea, but after Ye Qiu learned about the other party's product information, he became interested and told the other party that he could make a special marketing promotion plan for the other party, but the asking price was ten times higher.
After the person in charge of the other party's advertising department learned the news, he immediately reported it, which is also because the reputation of Ye Qiu's advertising master and creative master was put there, otherwise, I am afraid that the other party would have treated Ye Qiu as a neuropath.
But just because the person who offered this somewhat ridiculous price code was Ye Qiu, after hearing this, the boss of this food company was not angry but happy, and decided to interview Ye Qiu in person.
Jiangdong is one of the first people to go to the sea to do business, he started from scratch from a small vendor, after more than ten years of efforts, to build one of the top 100 food enterprises in China, Oriental Food Co., Ltd., its own ability and courage naturally do not need to say.
Jiangdong has also been friends with Ye Qiu, a new legend in the advertising industry, for a long time.
Hearing the report of the person in charge of advertising, Jiangdong was not angry at first, but curious.
When he saw Ye Qiu, Jiang Dong was also taken aback by Ye Qiu's youth, after all, in the past year, Ye Qiu's name has been like thunder, and he has known Ye Qiu's name since the sales miracle of Brain Gold.
After that, Ye Qiu was even more out of control, from the sky-high creativity of creative media to the incredible marketing strategy of "First Close Contact", everything surprised Jiangdong.
When he saw that a young man about the same age as his daughter was the legendary figure who was called an advertising master and a creative master by the media, Jiang Dong had a kind of doubt that he was old.
However, Jiang Dong still shook hands with Ye Qiu very warmly.
When Jiangdong looked at Ye Qiu, Ye Qiu was also looking at Jiangdong, speaking of which, he was only on a whim to open such conditions, although Ye Qiu was confident that the idea he thought of was definitely worth the price, but because this marketing strategy was a bit special, he had to look at the other party's courage and vision.
Jiang Dong was able to come to see him in person, instead of refusing directly, Ye Qiu was not too surprised, after all, he was no longer Wuxia Ameng.
"I really have a thunderous ear for Mr. Ye's name, and I have been friends for a long time, and today I finally got my wish. Koto said with a smile.
"Mr. Jiang has won the award. ”
"I'm not exaggerating, if it were someone from other advertising companies who offered such a ridiculous price, I might think that the other party was sick, but it was Mr. Ye who offered that price, but it made me a little curious, because I knew that Mr. Ye would never be untargeted, Mr. Ye said that if it was worth the price, it would definitely make the collaborators worth the money, so I came. Koto said seriously.
This is not Jiangdong complimenting Ye Qiu, but the fact, whether it is Wen Baiqian, who cooperated with Ye Qiu at the beginning, or Wang Tiezhu, who later cooperated with Ye Qiu, or Li Zhiqiang of Creative Media, etc., everyone who has worked with Ye Qiu thinks that it is worth the money.
Especially after Wang Tiezhu said in an exclusive interview with a media after the miracle of brain gold sales: "After cooperating with Ye Qiu, you will only feel that the price he offers is too low, and it will definitely not be too expensive, because his creativity can often bring several times the benefits to the people he cooperates with, and it is not an exaggeration to say that a little stone becomes gold." ”
"Seriously, when I heard the report from my subordinates, I was curious at first, and then I felt a little regretful, but unfortunately, Mr. Ye only offered a price of three million, not four and a half million, or more. Jiang Dong said with a smile.
Ye Qiu is happy, everyone likes to listen to good words, and Ye Qiu is no exception, not to mention, it is the CEO of a company like Jiangdong who said this.
Ye Qiu took out a bag of snacks and put them on the table, Jiang Dong could see at a glance, isn't this the latest new product launched by their company?
"I've eaten your company's products, and they taste good, and it's also because I came up with a whim after seeing your company's previous advertising words, which is very interesting. Ye Qiu said with a smile.
"It can make Mr. Ye, an advertising master, say that it is interesting, it seems that I will reward the employees who put forward this advertising slogan after I go back. Although Jiang Dong had some doubts in his heart, he still said with a smile.
"My marketing idea, three million is just the reward for the idea, this marketing idea, once it is done, when the time comes, Mr. Jiang is afraid that it will cost a lot of money and do some cooperation, and also need to face some controversy, of course, relatively, I am confident that if nothing else, the effect should be very good. ”