Sun Fan saw everyone's reaction, but he didn't care. Smiling, Sun Fan explained: "At present, the overall sales of our company are not bad, and everyone is deeply touched by this. But as far as our company's current sales situation is concerned, do you feel that the sales channel of Fanke is too single?"

Hearing Sun Fan say this, everyone also frowned. Indeed, for the current Fanke fashion, the sales channel is indeed a bit too single, if it was okay before, with a maximum of several million sales per month, it would be enough to be a Taobao store.

But now the sailer is not the same as before, not to mention the monthly turnover of hundreds of millions, just say that the scale of the company's more than 400 people, and indeed can no longer regard their company as a Taobao store. Thinking of this, everyone also woke up, only to suddenly realize that Fanke could no longer be regarded as a small Taobao store.

Seeing that everyone was a little awake, Sun Fan smiled with satisfaction, and then said, "I think everyone has felt it." A month ago, it was true that Fanke was just a small Taobao store, but now it is different. Fanke is now a company with monthly sales of hundreds of millions, and annual sales are expected to exceed billions. ”

"In the past, Taobao was an important platform for our sailers and the main channel for our sales. But today, Taobao has also become the primary reason restricting the development of our company. A Taobao brand that is only sold on Taobao will not have much future. As a brand fashion company, we must have our own sales channels and be able to survive independently without the platform Taobao. If we only rely on Taobao, then we are equivalent to putting our neck in the hands of others, and if others are unhappy with you one day, then we can strangle you at any time. Sun Fan said in a deep voice.

Listening to Sun Fan's words, everyone nodded, no one here was stupid, but Fanke was developing too fast, and everyone hadn't adapted to it, and subconsciously regarded Fanke as a Taobao store. But after Sun Fan's reminder, he was inevitably shocked into a cold sweat. They can only rejoice, "It's good that they have a visionary leader who hasn't been blinded by what they've achieved in front of them." ”

Sun Fan asked Wang Tao: "Wang Tao, you are in charge of the company's publicity, you can talk about it." What is the current number of people covered by Fanke and the conversion ratio of Fanke customers?"

Wang Tao flipped through the information in his hand and said: "At present, our company's propaganda basically covers 2,000 colleges and universities across the country, and the overall coverage of personnel is about 40 million people, and in the past 40 days, all customers of Fan Ke have summarized about 800,000 people, and the customer conversion ratio is about 2%. In the end, Wang Tao couldn't help blushing. He had always thought that his publicity was very effective and had made a great contribution to the company, but he couldn't help but feel a little ashamed when he saw this conversion ratio.

Sun Fan nodded and looked at everyone: "Everyone heard it, you must know that college students are currently a major group of online shopping in China, and the fashionable clothes of sailors can be said to be designed for these young people." This should be very effective with their propaganda. But in fact, only 800,000 people have ever bought our clothes, and a large number of them are not school students. According to the calculation of 2,000 colleges and universities, how many people in each college wear the clothes of sailors?"

After looking at the crowd, Sun Fan said loudly: "400 people, only a pitiful 400 people, you must know that there are almost 20,000 people in each university, but only 400 people choose the clothes of sailers, why do you think?"

"It may be because our publicity is not in place, and the brand management center is responsible for this situation. Wang Tao said first.

"It could be that there is something wrong with the style we designed. ”

"Probably ......"

Everyone is starting to self-examine.

But this situation is not the effect Sun Fan wants. Listening to everyone's discussion, Sun Fan said loudly: "Okay, everyone's achievements during this period are obvious to all, and there is no need to review here." ”

Waiting for everyone to stop, Sun Fan said patiently: "I look at everyone's efforts, although what everyone just said is the reason, but it is not the most important factor. ”

"What is the main reason for that?" Wang Tao couldn't help but ask.

Smiling slightly, Sun Fan said slowly: "The biggest reason is that all the customers in the market now do not regard Fanke as a fashion brand, not even a clothing brand. ”

"This, so possible......" someone couldn't help but want to retort.

Sun Fan didn't wait for everyone to ask, and continued: "When we buy clothes, many times we buy not only the clothes themselves, but also the brand. Such as: Adi, Mike, Meibang, etc. Customers choose them because they are comfortable, they have a good face, and most importantly, they are reassured of their quality. ”

"Then what do we sailors have? What are we sailors like in the eyes of customers? Have you ever thought about it?" Looking around, Sun Fan continued.

"Fanke, in the eyes of customers, there are a few Taobao stores that are worth buying and the quality is okay. It's just a Taobao store, and our customers and potential customers don't really think of us as a fashion brand yet. This is a sad thing for a fashion brand company. Sun Fan said.

Sun Fan said: "In order to change this status quo. I decided to launch two scenarios. The first plan is about sales channels, which is divided into two layers: the first layer is to set up its own e-commerce website, so that customers can buy Fanke's clothes on its own official website, and in this way, subconsciously convey to customers the hint that Fanke is a powerful brand clothing company. On the second floor, we began to set up our offline physical stores. A brick-and-mortar store can help a company quickly establish a brand image in the minds of consumers. The first plan needs to be refined and implemented immediately after the meeting. ”

"As for the second plan, which is about publicity, I would like to give you a breath here. Our Mr. An has already contacted the producers of the 2007 Happy Boys, and next week we will be leaving for the auction of the exclusive naming rights of Happy Boys. Sun Fan said with a smile.

"I'll go, the exclusive naming rights of Happy Boys?"

"Is it true?"

……

The news thrown out by Sun Fan today is more shocking than the other, and it is no wonder that everyone can't digest it.

Sun Fan then said: "Happy Boys will be broadcast on July 15. It's May 20th, and you still have almost two months to get ready for our campaign. In the next two months, our own website and offline stores must achieve initial results to meet our wave of publicity. I hope you can continue to keep up this momentum. ”

Listening to Sun Fan's plan for the future, everyone has begun to silently calculate the work strategy in their hearts, and they are all thinking about how to maximize the benefits of this publicity. That's the benefit of a young team, everyone is very hardworking.

Sun Fan looked at everyone's performance with satisfaction, and continued: "These two plans are the key to our Fanke brand. We need everyone's efforts. ”

After speaking, Sun Fan's painting style changed and said: "Of course, considering that you are so hard, I, Mr. An and Manager Qiao have also made some changes to the salary of our company's employees, I hope you can be satisfied, and then we will invite Manager Qiao, no, it should be Mr. Qiao of the Human Capital Center to tell you about the company's salary changes, everyone is welcome!"