In front of the Heart Whisper Cake Shop, Shen Qing was different from everyone else.

At this time, the outside of the cake shop was full of people, not to mention inside, and it was even more exaggeratedly crowded.

Unlike everyone else who was queuing up to buy bread and cakes, Shen Qing was standing by and observing, and didn't seem to have the intention of lining up.

"It takes more than an hour to queue for your turn, and it may not be able to be bought, so you can still attract so many people, what is the charm of the cake here, or is it just a herd mentality, but I heard that this has been the case here for a long time, and it shouldn't be as simple as a herd mentality. Shen Qing thought silently in her heart.

Just as Shen Qing was thinking about this question, a voice suddenly appeared next to him: "Why don't you go in and sit?"

Hearing this, Shen Qing turned her head, only to find that there was a person standing next to her at some point, this person was Su Rui, she replied: "I want to know some about the situation of the Xinyu Cake Shop first." ”

"Do you understand now?" replied Su Rui.

Shen Qing nodded, glanced at the people in line, and said, "I already have a little understanding, it's crazy, it's incredible." ”

"Then what do you think?" Su Rui smiled and asked again.

Hearing this, Shen Qing said honestly: "If it weren't for the joy when I saw them buying the cake, it didn't look like it was acted, I suspect that this is a trust invited by the cake shop." ”

Indeed, for a loaf of bread and a cake, but to be willing to queue for more than an hour, which sounds incredible, if only for a day or two, it would be fine, but here it is the case for a long time, it has always been very popular, every day.

The bakery of this heart cake shop is not sold at a low price, let alone free delivery, the price is slightly higher than the average price, but it still has such a high popularity, there will be so many people queuing up every day, I heard that there are many people who come here to line up by car, and it takes a lot of time on the road, which is a very incredible place.

Therefore, when Shen Qing first saw this situation, he really thought that these people were invited.

For some stores, it is normal to ask for help, especially for some newly opened stores, please ask some to queue up, it seems that the business of the store is very prosperous, so as to need real consumer attention, this is the use of consumers' herd psychology, see the place where people are busy will always can't help but join in the fun, plus also think that so many people buy, it must be a good thing, and it is possible to be attracted to consumption.

Therefore, many stores use this method to attract popularity and increase sales in the early stage.

It's just that Shen Qing doesn't think that the Xinyu Cake Shop is just asking for help, because if you do this, the cost is too high, and it is ridiculously high.

The queue of the heart whispering cake shop is so long, this is counted, there are a lot of people, even if a trust only needs a few dozen yuan, then this team needs at least a few thousand yuan to pay.

The most important thing is that Shen Qing has read the survey about the Xinyu Cake Shop, and many people have the same idea as her, thinking that the Xinyu Cake Shop is so popular because they are all invited, and they have also come here for a few days, but through observation, they found that the people who queue up every day are extremely rarely repeated.

This means that from the opening of the store to the closure of the Xinyu Cake Shop, each queue is not the same group of people, if they are all invited, then the investment in this area alone will require at least tens of thousands.

Moreover, Shen Qing also found that the acting skills of these "trusts" are not ordinary, the joy and elation shown when the cake is bought, it is not like acting, it is more like revealing true feelings, if the acting skills are good to this extent, it is easy to get ahead in a group performance, why bother to make this money.

Because of this, if these are really entrusted, then the charge for each person is definitely not dozens of yuan, without one or two hundred yuan will not be considered at all, and this is still an hour or two of the cost.

In this way, if the heart cake shop is invited to trust, the investment of that day is likely to be hundreds of thousands, which is all a loss, and not a day or two, but several months, a month, even if only half of it is trust, it will be 1.5 million, a few months, to say the least, it will be 5 million.

What is bad to do with 5 million, but it has to be wasted in a cake shop, it is enough to open a few more cake shops.

Because of this, Shen Qing overturned her previous opinion, believing that these people in line were not trusts, but real consumers, who came here to buy cakes with real money.

At this time, she found it even more difficult to imagine that a cake shop could do this kind of thing, which was simply unheard of.

"They're not trusts, they're all consumers who come here to buy bread and cakes, and I know it's hard for you to believe, but if you come in with me, you'll soon understand why they'd want to do that. Su Rui said.

Shen Qing nodded, she also wanted to know the answer, so she followed in.

After entering the Heart Whisper Cake Shop, Su Rui said hello to Su Xiao and Lin Shiyi, who were busy, and entered the lounge with Shen Qing.

After that, he went to the kitchen and brought in a few small cakes and let Shen Qing taste them.

"The answer is inside, and you'll understand it once you try it. Su Rui said.

Hearing this, Shen Qing was not polite, so she cut a piece of cake with a fork, and when she put it in her mouth, she somewhat understood why people outside would stand in line for so long willingly.

Of course, for her, even if she likes this kind of cake again, she will not be willing to wait in such a long line, but will feel that it is not worth it.

It's just that not everyone in this world is the same as Shen Qing, they only think about work, many people are foodies, so these foodies are of course willing to line up for food, as long as they have time, they will be willing to come here to line up, and they will not only care about work like her.

"I understand, and now I understand why they did it. Shen Qing put down the fork and didn't continue to eat, but said, "Then you asked me to come here, what are you going to do?"

"As you can see, the business of this cake shop is so good that everyone in the shop has to be busy from morning to night, so I want to open a few more branches to divert the traffic here, so that it doesn't have to be so hard. Su Rui replied.

The reason for opening this branch, in the eyes of others, will only not be believed.

After all, other people open branches to make more money, not to work less hard.

It's just that Shen Qing knows Su Xiao and Lin Shiyi, and also knows their relationship with Su Rui, so it is normal for him to work less hard for them, and now he opens a branch to divert popularity, so that the pressure here is not so great.

After all, for him, no matter how good the cake shop's business is, the money he makes is still not as good as his career, so naturally he will not value this money.