Chapter 47 Sailor Mode
"First of all, I want to explain the positioning of Fanke Mall, for Fanke Mall, my positioning is not just a simple website to help Fanke fashion sell clothes. It is a formal e-commerce website with a B TO C model, and the main products will be locked in the field of clothing, specializing in the clothing of various well-known brands, not only limited to Fanke fashion. Sun Fan said.
"Mengxin, I asked you to contact some well-known clothing brand companies at home and abroad to settle in, what are the current results?" asked Sun Fan.
An Mengxin nodded and said, "According to the B to C model, the negotiations in the previous stage were quite successful. Next, I would like to briefly introduce to you, although we operate according to the B to C model, but in order to control costs, we have made some improvements to the traditional model. For merchants, Fanke Mall is more like a franchisee or distributor of theirs, and the merchant supplies us according to a certain percentage of the selling price, such as 30%-40% of the tag price, and we are responsible for sales. ”
"Of course, due to the new construction of the sailor mall, even if we get the goods according to the 30% tag price, it is a lot of capital expenditure for us, and even this expenditure can directly drag us down. So I discussed it with my boss and came up with a compromise plan. That is, we don't take the goods from the merchant, but directly help the merchant sell. That is to say, the merchant takes out or we select the clothing that will be sold on the Fanke Mall, and we are responsible for the website, art, and sales, while the merchant only needs to be responsible for the delivery. The advantage of this operation is that we don't need to take the goods directly from the merchant, which reduces the inventory risk and capital investment, and the merchant gets a sales channel for free, which is a win-win solution. Of course, there are problems, such as the distribution of sales revenue, the current market of various brands of clothing franchisees or dealers to get the price of about 30%-40% of the tag price, but because we do not directly take the goods in the hands of the merchants, so the clothing brands that have reached cooperation with us at present, and finally reached an agreement with us is that about 60% of the clothing sales revenue is owned by the merchant, and the sail store can get 40% of the sales revenue. An Mengxin said with a smile.
"What are the companies that have reached a cooperation intention with us?" Zhang Kai asked with some eagerness.
An Mengxin smiled bitterly, and continued: "Although our income distribution requirements are already very low, because our website has just been built, there is no reputation in China at present, so there are not many merchants who are really willing to cooperate with us." After all, the positioning of these brands is different from that of Fanke Fashion, and it will not affect the sales of Vancl Fashion, and our model is that the products will not be directly from the merchants to the customers, and there will be no risk of piracy. As a result, I contacted almost all of the brands that currently sell in China, but none of the luxury apparel companies wanted to work with us. At present, most of the cooperation intentions with us are some well-known domestic brands, such as: Anta, Tabu, Meibang, Shengma, Tang Shi, Red Dragonfly and other clothing or footwear brands. ”
Sun Fan smiled and said indifferently: "It's okay, with the addition of these brands, the clothing categories sold in the Fan Ke Mall are basically complete." As long as the sailor mall runs successfully, these merchants will naturally fall into our arms one after another. ”
"In addition, it is about logistics and payment, what is the current situation?" Sun Fan then asked.
"We have been cooperating with Shunfeng before, although the price is a little higher than other logistics companies, but the efficiency is indeed the highest. The most important thing is that Shunfeng has cash on delivery business, which is exactly what we need the most. As for payment, in addition to the popular payment software, we have also opened online banking and other payment methods. An Mengxin replied.
Sun Fan nodded, knowing very well that logistics and payment are very important for an e-commerce website, especially a website like Fanke. It's just that Sun Fan can't get involved in the field of logistics or payment, the former is too expensive to play, and the latter is that the opponent is too strong to be broken. Therefore, it is definitely a good choice to choose to cooperate with the most bullish logistics company nowadays, and due to the large number of shipments, the express delivery cost is also negotiable.
Shaking his head, Sun Fan continued: "Next, I will announce another personnel appointment, that is, Miss An Mengxin, CEO of Fanke Fashion, will also serve as the CEO of our Fanke Mall. Zhang Kai, the former general manager of Fanke Fashion Information Technology Center, served as the chief technology officer of Fanke Mall, and Wang Tao, general manager of Fanke Fashion Brand Management Center, concurrently served as the manager of the promotion department of Fanke Mall. In addition, due to the current staffing of the Fanke Mall, the management personnel of Fanke Fashion also unconditionally cooperate with the personnel preparation of the Fanke Mall, and the overall personnel situation is coordinated by Josie. Sun Fan said.
In fact, Sun Fan initially considered letting Zhang Kai manage the Fanke Mall, but in the end, considering Zhang Kai's specific operational ability, Sun Fan still gave up. It just so happened that Pan Ning joined the company, and he was able to complete a lot of the operation work of Fanke Fashion very well, so that An Mengxin could be relaxed, and he just had time to help him temporarily manage the Fanke Mall.
Sun Fan looked at his watch, it was almost ten o'clock in the evening, and said, "Okay, today's meeting is almost over here." So finally I announce: the sail mall will be officially launched on June 25th, that is, two days later, please all departments to work quickly. Especially on Zhang Kai's side, I don't worry about the shopping page of Fanke's own products, but the shopping page of the cooperative merchants should be tightened up and strive to be launched as soon as possible. ”
Hearing Sun Fan say that the sailor will be officially launched in two days, the senior executives present were excited, and all of them confidently said that there was no problem, and then several people came forward to chat with Sun Fan before they left the conference room.
Sun Fan also took the time to ask Li Nan and Guo Lingfei whether the current company's research and development styles can keep up, Li Nan and Guo Lingfei both said that there is no problem, the current product structure of Fan Ke is almost 65% independent research and development, and the other 35% is external procurement. They expect that by the time the autumn and winter clothes are sold, the products of Fanke will basically be 100% guaranteed to be independently developed. In addition, Guo Lingfei also told Sun Fan that she will go to Paris, France for a month-long study starting next month, and will bring a few designers over at that time. After learning that this trip would not affect product research and development, Sun Fan generously agreed.
In other words, now the sail is indeed becoming more and more standardized, and the staffing is relatively comprehensive, and the total number of personnel in the current sail fashion plus the sail merchant mall is about to reach 600 people. It won't be the same as before, if one person leaves, the whole company may not be able to play.
After the meeting, Sun Fan originally wanted to find An Mengxin to have a supper together, but An Mengxin refused.
After being kicked out of the office by An Mengxin, Sun Fan stood at the door of An Mengxin's office, looking at her and her two assistants still working with their heads down, Sun Fan couldn't help but think with some chagrin: shouldn't he let An Mengxin serve as the CEO of Fan Ke Mall.
I looked at An Mengxin's two assistants again, these two assistants Sun Fan had never seen them before, but fortunately they were both women, otherwise our big boss would definitely have to find a way to put small shoes on them.
Walking on the way back to the sky villa, Sun Fan couldn't help but think: Even An Mengxin has an assistant, so should I also assign myself an assistant or secretary or something? But thinking of the scene in An Mengxin's office, maybe he is currently the most idle person in the whole company, and the secretary or something should be forgotten for the time being.