Looking at Hou Ping's appearance, An Mengxin smiled and continued: "In addition to income, let me talk about the company's recent expenses. At the beginning of the month, due to the boss's capital injection and the company's profit last month, the company's account had a total of 115 million yuan of liquidity, plus this month's gross profit, the company's available liquidity totaled 238 million yuan. ”

"As for the expenditure, there are so many items, the first is the naming rights of Happy Boys and the advertising cost of Mango Health Prime Time, a total of 94.95 million yuan, 38 million yuan has been paid in advance, and the balance is agreed to be paid in July. The second is the opening cost of physical stores, 104 stores, with an average single store area of 265 square meters, a total rent of 48.2 million yuan, the decoration cost of a single store is expected to be about 300,000 yuan, a total of 31.2 million yuan in decoration costs, and a total of 79.4 million yuan in physical store opening costs. Of course, there are labor and distribution costs, especially the cost of distribution according to the cost of 25% of the selling price, it is estimated that a single store also needs 500,000 yuan, but because the cost of the distribution of clothes does not need to be paid to the manufacturer immediately, we only need to pay within 3 months after the manufacturer supplies the clothes, and the sales return should be enough to pay for this cost, I just don't count it for the time being. An Mengxin stopped and took a sip of water and continued.

"The third is the investment in the Fanke online mall, which is about 24 million yuan. The fourth is the endorsement and advertising shooting cost of Fanke Fashion, we invited the hottest Zhou Jielun as the spokesperson of our Fanke Fashion, the annual endorsement cost is 11 million, plus the shooting cost of advertising is about 2 million, a total of 13 million yuan. An Mengxin glanced at the people who were a little confused. Even Pan Ning, who just came to the company, was eyelids, and there was only one thought in his heart, I#, it turns out that you guys are playing like this, and for the first time I feel the pressure on the top of my head for the future.

Looking at everyone flatly, An Mengxin continued: "In addition, there are a total of 6.35 million campus advertising and network publicity costs, and 5.31 million manpower and other management costs. So during this time, the total cost should be 223 million yuan. ”

......Hearing this number, everyone couldn't help but whisper again.

Zhang Kai couldn't help but say: "Mr. An, if you calculate it this way, we only have 15 million of the liquidity left in our hands." What about the promotion of our sailor mall?"

In fact, Sun Fan is actually very satisfied with this figure, originally he thought that with the company's profits, at least until mid-July, that is, when the happy male voice started, the company's profits would barely be enough to spend. It's just that he didn't expect Hou Ping to give him a big gift, which is simply a charcoal in the snow. By June 20 alone, the company's profit plus the balance was enough to cover the recent large expenses.

So after listening to Zhang Kai's words, Sun Fan took the initiative to say: "Kaizi, you don't have to worry about the promotion of Fanke Mall. When the title of the happy boy is called, I mainly promote the fan mall, as for the promotion of Baidu, Tencent and major portals, it is still a little early, and wait until July 15 after the happy boy starts singing and then implement synchronous promotion. As for now, you can promote it in advance on the promotional advertisements of major universities, just take advantage of the time between now and July 15 to try the user's reaction. If there are any loopholes, it is better to fill them in time. ”

After listening to Sun Fan's words, Zhang Kai nodded and stopped talking.

Then Sun Fan said to An Mengxin again: "That's right, Mengxin." For the period from June 20 to July 15, we have not made profit forecasts. After all, so many big projects have basically hollowed out our family funds during this time, and I still count on the profits from this period of time to pay everyone's salary. ”

Hearing Sun Fan's joke, An Mengxin didn't show a smile on her face, but frowned and said, "This is also what I want to tell you." Since we came back from the auction, there have been many Taobao stores similar to ours on Taobao. At the beginning, because we had a homepage push, it was okay, but the main customers were still in our stores. But since last week, because our store has been promoting on the homepage for too long, even if we are willing to pay, Taobao is not willing to promote our store on the homepage. Due to the lack of promotions, sales in our store have plummeted since last week. The single-day volume has almost doubled, and I estimate that next month, the turnover of our Taobao store will be only half of this month's at most, that is, about 100 million, which is already the best estimate. ”

"I've been expecting a drop in sales since I heard about similar stores. That's why I want to expand our own sales channels quickly. Due to the launch of our Fanke mall in the future, I estimate that Taobao's promotion efforts for us will decline, and I estimate that sales may decline. But fortunately, everything is in time, only the successful promotion of our Fanke online mall and the successful sales of offline physical stores, Taobao should not have too much impact on us. Sun Fan analyzed.

"That's it, Mengxin. Since the growth of Taobao is already very difficult, just taking advantage of the small number of orders on Taobao during this time, we will focus on Fanke shopping malls and physical stores. I don't want to be able to keep up with the company's development when we have a lot of traffic after Happy Boys airs. Sun Fan said.

An Mengxin nodded and said, "I know." ”

Hearing Sun Fan's words, the company's senior management immediately became suspicious, it turned out that the boss had already taken a countermeasure! Even Pan Ning couldn't help but glance at Sun Fan.

After glancing at everyone, Sun Fan took the initiative to stand up from the first position on the left, exchanged places with An Mengxin, and he stood in front of the conference table.

Standing at the front desk, Sun Fan glanced at everyone and said: "Last month's business situation and company actions, Mr. An has just introduced it to you in detail. Next, I would like to announce a few important things for the company. ”

"First, I decided that the next step will be to start the group business strategy. The parent company, Fanke Holding Group, referred to as Fanke Group, was established. At present, the group has four subsidiaries, namely: First, Fanke Fashion Co., Ltd., which is mainly engaged in the fast fashion brand Fanke Fashion. Second, Fanke Mall Co., Ltd., the main business of Fanke B TO C e-commerce platform - Fanke Mall. Third, Fan Real Estate Co., Ltd., which is mainly engaged in housing leasing, decoration and management, is an asset-light real estate company. Fourth, Fanke Investment, the main business is real estate investment. There may be other areas of investment activity involved in the future. Sun Fan said calmly.

The people below listened silently, the most important thing they can involve here is Fan Ke Fashion and Fan Ke Mall, as for the other two companies, except for An Mengxin, everyone else may have no idea. Only Pan Ning was slightly surprised, he didn't expect Sun Fan to have two other companies.

After looking at the crowd, Sun Fan continued: "The next key work of the company is the successful launch of Fanke Fashion's physical store and Fanke shopping mall. Mr. Pan, I am not proficient in physical stores, so I will trouble you next. ”

Pan Ning nodded and said, "Don't worry, Sun Dong." The locations of the stores we have chosen are very good, and according to our pricing and store location, I have positioned my main customer base at students and the middle class, as long as the publicity is in place, I am confident that I can do a good job. Pan Ning knew very well that Sun Fan was willing to spend so much money to invite him over because he wanted him to create profits for the company. And after looking at the location and scale of the store, he is indeed very confident that he will do a good job, otherwise he would not have taken the risk to jump ship.

Sun Fan nodded, and said to everyone: "I am very relieved that there is Mr. Pan in the physical store, and then we will talk about the business ideas of Fanke Mall." ”