On the afternoon of the next day, Sun Fan and An Mengxin arrived at the auction site on time in formal clothes, and more than 200 chairs were placed in the square of the entire venue. Sun Fan and An Mengxin were arranged in the penultimate row, and Yu Renhe was arranged in the first row.

After almost all the enterprises arrived, the music in the venue suddenly became softer, and I saw a middle-aged man in a crisp white suit walking onto the rostrum.

"Ladies and gentlemen, welcome to the advertising auction site of Mango TV's Happy Boys, I am the auctioneer of this auction - Wang Xinglong. Let me tell you about the process of this auction, which includes the exclusive title advertisement of Happy Boys and another 61 advertising slots totaling 29 minutes. Before each auction, we will specify the advertising space for each time period, and everyone has an auction board in their hands......"

The auctioneer babbled a lot of words on the stage, except for some at the beginning, which were somewhat useful, and the others were all nonsense for Sun Fan, listening to the words on the stage, Sun Fan couldn't help but yawn. Finally, the auctioneer's opening remarks ended.

"The following is the first bid of this auction, the first advertising space is the first advertising space in the first advertising period in the Happy Boys program, often 45 seconds, with a starting price of 50,000 yuan. This is one of the best advertising slots in this auction, and now, you can hold up your signs!" said the auctioneer with a beaming expression.

The enthusiasm of everyone in the audience was ignited instantly.

"50,000"

"100,000"

"150,000"

"190,000"

"200,000"

……

"280,000"

When the price reaches 200,000, the rate of price increase slows down significantly, after all, the current market price of such a prime time advertisement is about 300,000.

"400,000" suddenly an offer sounded at the venue, and Yu Renhe, who was in business, raised the price by more than 100,000 at once.

The venue fell silent for a while, and the auctioneer's face was full of smiles and said, "400,000 once, 40 ......"

"410,000" suddenly sat next to Yu Renhe, and a young man not far from him raised the auction card in his hand.

Yu Renhe frowned, and raised his card and said, "420,000." ”

"430,000" another company raised a card.

"440,000" the fourth company raised a card.

……

"500,000"

"600,000" Yu Renhe increased the price again.

"800,000"

Just as Yu Renhe raised the price by 100,000 again and pushed the price to 600,000, a voice suddenly came to mind at the back of the auction hall.

"800,000 ....." The representatives of the enterprises at the venue couldn't help but discuss softly, and this price obviously exceeded the normal price of this advertising space. According to the market price, such an advertising space is worth 50-600,000 at most.

"800,000, is there a higher price!Is there a higher price!" said the auctioneer passionately.

"800,000 once. ”

"800,000 twice. ”

Yu Renhe couldn't help frowning and hesitated, he had already seen that the person who auctioned was Sun Fan, who lived upstairs with him. In the end, though, he didn't raise his card.

"800,000 three times, congratulations to this gentleman for winning the first advertising space in this auction. As the third hammer fell, the auctioneer said.

Sun Fan stood up and nodded in the hall. After that, a staff member stepped forward and wrote down the numbers on Sun Fan's auction card.

……

After that, the auction went smoothly until another golden time period that Sun Fan fancied appeared. In the end, it was won by Sun Fan at a high price of 900,000.

This time, all the powerful companies in the front row frowned, and they realized that with Sun Fan's disruption, the auction price of advertising space this time will definitely exceed the current normal market price by a lot.

The only people who were excited were the leaders of the TV station, and this was actually the first advertising auction they held, but I didn't expect that in the first half of the event, the price of advertising increased by at least 30% compared to usual.

The auction continued, but the scene became more popular, and then Sun Fan's other two advertising spaces were auctioned at sky-high prices of 1.1 million and 1.25 million respectively. In comparison, the two advertising spaces photographed by Sun Fan are cheap.

The auction lasted for more than 5 hours, and finally the last lot appeared.

"Now, we are going to auction the last lot of this auction, the exclusive naming rights of Happy Boys and two adjacent time slots before and after the show, with a starting price of 9.99 million. The auctioneer's voice was already a little hoarse, but still very passionate.

"Let's start bidding. ”

"15 million" Yu Renhe was the first to raise his card, and directly pushed the price up by 5 million.

"20 million" said a young man sitting next to Yu Renhe, and after quoting the price, he turned his head to Yu Renhe and said: "Mr. Yu, be merciful to your subordinates." ”

"25 million" Yu Renhe quoted another price, turned his head to the young man who spoke, and said: "Mr. Xiao Gao, we are each other." ”

"26 million," this is an elderly man who looks to be in his sixties sitting in the second row.

"28 million," Sun Fan said.

"30 million"

……

"35 million"

Except for Sun Fan, who sat in the back row, the rest of the people who quoted were basically above the first and second rows. Yu Renhe and that Xiao Gao didn't expect that everyone was so enthusiastic about this exclusive auction, you must know that fast man is not a supergirl after all.

Soon the price rose to 45 million.

At this price, there are obviously fewer people who quote, and after 45 million, only the old man and Yu Renhe are left, and even Mr. Xiao Gao stopped talking, and instead chatted with a person next to him.

"46 million"

"47 million"

"47.5 million" The old man obviously had small beads of sweat on his forehead.

"48 million" Yu Renhe still said easily.

"48.5 million"

"50 million" Yu Renhe directly increased to 50 million, and the old man sighed and didn't speak again.

Yu Renhe saw that the old man no longer raised the price, and looked at the auctioneer with some pride, signaling that he could hammer the hammer. But before the auctioneer could speak, a voice suddenly came to mind at the back of the venue.

"55 million" is talking about Sun Fan.

Yu Renhe turned his head and saw that it was Sun Fan, and he was slightly angry in his heart. Quoted.

"56 million"

Sun Fan said lightly: "60 million." ”

The audience was stunned, but they didn't expect this young man to increase the price to 60 million all of a sudden.

Yu Renhe was also slightly stunned, but more angry, he felt that he was being tricked by Sun Fan, he "knew" how much money Sun Fan had, he "knew" that Sun Fan couldn't take out so much money at all, this was purely cheating him.

Taking a deep breath, Yu Renhe's face showed a slight conspiracy smile and said, "65 million." ”

Sun Fan was slightly stunned, he didn't expect Yu Renhe to learn from him to quote like this, and thought about him.

"66 million"

Yu Renhe smiled slightly: "70 million"

The auctioneer also saw the vindictiveness of the two, but he was happy to see this situation by taking a commission according to the transaction price. Even the TV station personnel frequently glanced at him, but he deliberately did not pay attention.

Now the people on the TV station also feel that Sun Fan has some problems, they are afraid that Sun Fan will eventually take the advertising space but will not be able to come up with the money, then the exclusive naming rights will be auctioned off, and only God knows what price it can be sold.

"75 million. Sun Fan ignored An Mengxin's reminder and re-quoted a sky-high price.

Yu Renhe listened to Sun Fan's offer with a slight smile and got up and clapped his hands: "Congratulations to Mr. Sun for winning the exclusive naming rights of Happy Boys." ”

With Yu Ren and his forehead, the audience immediately applauded.

Sun Fan got up and nodded to everyone with a smile.

At this time, the leaders of the TV station had only one word in their hearts, "sure enough", and it was really Yu Renhe and Sun Fan in the pit. They only felt a rush to vomit blood. As for Yu Renhe at this time, his heart was different from them, looking at Sun Fan's confident smile and understated demeanor, he only felt a "chuckle" in his heart. Just like the people on the TV station thought, Yu Renhe really just wanted to pit Sun Fan, but this does not mean that he really gave up the exclusive naming rights of Happy Boys. After all, for Renhe Group, more than 70 million is still not in sight.

In the end, as Yu Renhe thought, the exclusive naming rights were not unsold. Sun Fan was soon invited to the conference room by the leaders of the TV station. It's just that what the leaders of the TV station didn't expect was that Sun Fan happily paid 50% of the deposit, including two advertising spaces for a total of 38.35 million, and as for the remaining half, the two parties agreed to pay it off within a week before the program was broadcast. This made the managers of the TV station breathe a sigh of relief, and their attitude towards Sun Fan also took a 180-degree turn, and they realized that the young man standing in front of them was a real big benefactor.

The auction received a total of 111.5 million advertising expenses, which directly refreshed the price record of variety shows. It also set a new record for domestic TV advertising.

After the auction, there was a celebration reception held by the TV station, Sun Fan contributed 76.7 million yuan to the TV station this time, which directly became the focus of the reception, not only the TV station, but also the representatives or bosses of various enterprises also came forward to toast him and exchange business cards. Fortunately, An Mengxin prepared enough business cards for Sun Fan, and soon he exchanged a bunch of business cards. This reception was also Sun Fan's first appearance in the business world. As for Yu Renhe, he didn't come to the reception directly, and this time Renhe Group only got a golden advertising space, which was a trip for nothing for him.