Although the auction is over, the turmoil of this auction has not subsided, and there is a trend of intensification, and all the advertising expenses of this happy boy voice exceeded 100 million, creating a new record for variety show advertising. Many media have made important reports on this incident, especially on the Internet, through the publicity of major websites, many netizens know about the advertising auction of Mango Satellite TV, everyone feels that the spring of variety shows is coming, and many other TV stations want to test the water on variety shows after learning about the advertising costs. And with the heated discussion of this auction, Fanke Fashion, a company that has just been established for a short time, has also been known to many people. So much so that before the program of Happy Boys began, the sales of the Fanke flagship store were rising.

The next day, Sun Fan originally decided to leave for Hecheng immediately, but the director of the TV station called Sun Fan and said that he wanted to meet Sun Fan, but Sun Fan did not refuse.

This meeting was quite pleasant, and the director was very enthusiastic about Sun Fan. The final result was that Sun Fan spent more than 10 million advertising dollars. After all, Happy Boys is only broadcast once a week, so in addition to the exclusive naming rights, other time periods of advertising are relatively cheap. This time, the advertisement signed by Sun Fan and Mango Satellite TV is different, and it belongs to the interstitial advertisement in the prime-time TV series of Mango Satellite TV. Sun Fan finally chose two prime-time commercials, both of which were the last advertisements before the start of each episode of TV, after Sun Fan bargained with the TV station, the final advertising cost was 25,000 per 15 seconds, and the two advertising periods totaled 30 seconds, that is, 50,000 per year, Sun Fan directly signed a one-year contract, totaling 18.25 million. The start time of the advertisement is synchronized with Happy Boy, that is, after the first episode of Happy Boy is broadcast, the audience can see the Sailker's advertisement when watching TV. And because Sun Fan has paid a lot of deposits, this contract does not require Sun Fan to pay a deposit in advance, and the cost can be paid together with the remaining costs of Happy Boys, that is, one week before the start of the Happy Boys broadcast on July 15.

At 8:30 p.m., Sun Fan and An Mengxin finally arrived at the magic capital by plane. The two originally planned to take a taxi back to Hecheng directly, but after asking a few taxi drivers, those drivers were too far away at night and were reluctant to go. The two had no choice but to find a random hotel next to the airport to stay.

Of course, along the way, Sun Fan was inevitably educated by An Mengxin. After all, when Sun Fan discussed with her before, the advertising budget was 70 million, and An Mengxin already felt that it was too much, but Sun Fan was good, and the auction plus the advertisement signed again today cost a total of 94.95 million, nearly 100 million. Fortunately, the money does not need to be paid off immediately, otherwise the liquidity of Sailke Fashion will dry up immediately. But even so, more than 38 million have been spent, and the company's remaining funds are only more than 70 million. And there are less than two months left before the start of the sailor fashion, and more than 56 million will need to be paid at that time. If you want to achieve the predetermined advertising effect, you must find celebrity endorsements and shoot advertising films, coupled with the cost of the new store opened by Fanke itself, the establishment of the Fanke supply chain and the investment in the establishment of the Fanke website, with the current funds of Fanke is definitely completely insufficient.

But having said that, Sun Fan also calculated an account with An Mengxin, that is, according to the current profit of Fanke, Fanke can make at least 100 million profits in two months, and if you add the 100 million in profits, then the various expenses in these two months should be almost enough to pay. However, the overall operational risk is indeed very large, after all, the total amount of zero zero for two consecutive months adds up to almost 200 million investment, which is indeed a bit difficult for sailors, in case the sales situation does not meet expectations, then there will really be a big problem.

But fortunately, everything is developing in a good direction for the better, with the naming rights advertising costs causing heated discussions on the Internet, the sales of the Fanke fashion Taobao flagship store are also rising, and Taobao has also done a special store promotion for their store.

When Sun Fan and An Mengxin returned to Hecheng the next day, they got the sales data of Fanke Fashion on Sunday, and the two were stunned when they looked at the data. I saw that the data showed the sales data of Fan Ke Fashion on Sunday, a full 140,000 pieces of clothing, more than 3 times more than the usual single-day sales.

"Boss, Mr. An, in addition to this news, there is another thing that needs to be reflected to you. That is, at present, there are already a number of stores imitating our brand on Taobao, and a few of them appeared in the first two weeks, but only yesterday on Taobao, more than 10 Taobao stores with similar names appeared on Taobao, and I calculated their overall sales, at least more than 4,000 pieces in a single day. Fortunately, now our store belongs to Taobao's main promotion, so there is no big problem, but as long as this promotion is over, if customers are allowed to search by themselves, it will definitely cause a big blow to our sales. Wang Tao analyzed.

Sun Fan listened to Wang Tao's words and frowned slightly. Sun Fan had expected that there would be fakes on Taobao, but what he didn't expect was that it would be so menacing, and there would be good sales. You must know that although the fashionable clothes of the sailer are not expensive, the quality of the fashionable clothes of the sailor is indeed very good for the maintenance of the brand. Now as soon as these cats and dogs come out, the quality of the clothes they sell must not be compared with the real sailers, and some unknown customers buy them back, thinking that they are sailors' clothes, and then the fashionable brands of sailors will be rotten on the street. No matter what kind of enterprise you are in, product quality is the lifeline of the enterprise.

However, Sun Fan, as the boss, can't show his panic when he encounters problems, Sun Fan said calmly: "This situation will appear on Taobao, I expected it before." That's why we asked Zhang Kai to do our own online mall, and let Mr. An start the opening of offline physical stores. You don't have to worry too much about this incident, but quality is the life of the enterprise, and the appearance of fakes will definitely affect our position in the minds of customers. ”

Sun Fan said to An Mengxin: "Mengxin, after you arrive at the company, you will go to Zhang Kai first, and give him two months before so that the website can be launched normally, but now the situation seems to need to be accelerated." You go and tell him, I'll give him another month at most, and the website must be online within a month. If there is not enough manpower, you can recruit again, or cooperate with universities and research institutions, and be sure to complete the production, design and testing of the website as soon as possible. ”

An Mengxin understood the seriousness of the matter, and nodded solemnly to show that she understood.

Then Sun Fan said to Wang Tao again: "Wang Tao, you go to Taobao right now, the recommendation of the homepage cannot be broken." No matter how much you pay, I want you to get at least a month's homepage recommendation, if it can be longer, it is the best, money is not a problem. ”

Wang Tao nodded, turned around and left immediately.