A heavy rainstorm in the spring brought a lot of trouble to Dongou City, but the urban area was not greatly affected, so the vast majority of ordinary people like Qin Feng still did what they had to do. The day after the rainstorm, the thick clouds that had hung over the city dispersed, and the sky, which had been dark for a long time due to pollution, finally revealed a flawless blue color.

For a week, Qin Feng's business was as good as the weather, and his daily income gradually stabilized at around 400 yuan, which was only about 10% worse than Qin Feng's estimated maximum value of 450 yuan.

This 10% difference is not due to Qin Feng's improper business strategy, but from the unavoidable leftover ingredients every day, the more difficult it is to sell at the back - all small stall kebab consumers will inevitably have a consumption mentality, that is, if they see that there are not many things on the stall, they will feel that the things are not fresh.

Qin Feng is helpless against this kind of consumption psychology.

In fact, not to mention Qin Feng, even the most proficient in the catering industry's hardcore management masters, can't solve this problem perfectly.

And the larger the company, the more you have to scratch your head when it comes to dealing with this problem.

Distributed to employees, distributed to the poor, these methods have been tried, but they have not worked.

"Employees deliberately leave a lot of ingredients every day, which creates more waste, and the poor attract more poor people, which makes the restaurant unable to operate normally. Human nature is another big issue that lies above this issue. Therefore, the bigger the catering, the more rigorous it is to deal with the problem of leftovers, and would rather sell it at a low price to the countryside and suburbs as pig feed, rather than give it to employees as welfare, for the healthy and sustainable development of the enterprise, the boss must do this. ”

In a blink of an eye, it was Friday again, when Qin Feng was sitting on the side of the street with a boxed lunch for dinner, he talked to Qin Jianguo about the culture and development of the company.

Qin Jianguo's muscles hardened when he heard this, and he had the urge to beat Qin Feng.

"According to what you say, we eat leftovers every night for supper, isn't that equivalent to feeding pigs?" Qin Jianguo asked.

"We're still small now! It's not a chain store, and there are tons left every day. Qin Feng smiled and put the lunch box in the car.

Qin Jianguo stretched out his hand and pressed Qin Feng's head and rubbed it vigorously, and said with a smile: "I don't know where you heard the crooked reasoning." ”

Qin Feng took Qin Jianguo's hand away, and said with a serious face: "Dad, this is not a crooked reason, this is what I saw in a book written by a foreigner." Xinhua Bookstore is genuinely sold, but it is not a roadside stall literature. ”

Qin Jianguo asked with a smile: "What's the use of seeing it, setting up a roadside stall, can you use these?"

"If a person puts up a roadside stall with the mentality of setting up a roadside stall, then he can only be a roadside stall forever, but if he puts a roadside stall with the psychology of being a business, I think no matter how bad it is, he can get a small restaurant in this life. Dad, I don't plan to set up a roadside stall for the rest of my life. Qin Feng stood up and pushed the cart.

After Qin Jianguo stood in place and was silent for a moment, he couldn't help but smile with relief.

At 7 o'clock, the lights of Shiliting Road were on.

Qin Jianguo didn't stay to give Qin Feng a hand tonight, and left early.

Qin Feng parked the cart in front of Aunt Juan's shop as usual, and then waited until supper time to sell what he should have sold today.

After 10 o'clock, Qin Feng swept the floor early, and then walked into Aunt Juan's shop, who also had no business.

Aunt Juan glanced up and saw that it was Qin Feng, so she casually asked, "Have you closed the stall?" and then turned her gaze back to the computer screen and continued to concentrate on fighting the landlord.

Qin Feng hummed softly, looked left and right at Aunt Juan, a small shop that was only 10 square meters to death, and said lightly: "Aunt Juan, I see that your business is not very good these days." ”

"Yes......" Aunt Juan complained absentmindedly in the same indifferent tone, "Children's clothes are not easy to sell now, and those young parents have to go to a specialty store to buy clothes for their children." ”

"The people who go to the store are all in good condition, and people who are not in good condition will still come here to buy. Qin Feng said.

Aunt Juan nodded perfunctorily, but she didn't say anything, feeling that Qin Feng was talking nonsense at all.

Qin Feng suddenly said at this time: "Aunt Juan, why don't we join forces and do a long-term promotional event." ”

"What?" Aunt Juan moved now, she raised her head and glanced at Qin Feng, puzzled, "What promotion?"

Qin Feng said: "Buy clothes for as many yuan as you want, and give as many skewers as you want." ”

The corners of Aunt Juan's mouth curled, and she was happy: "Xiaofeng, do you really think that people nowadays love to take advantage of them so much, just for your few skewers, you came to my store to buy things?"

Qin Feng made a straight face, shook his head very seriously, and said solemnly: "Aunt Juan, I'm not joking, I have a basis." ”

Aunt Juan just finished a game, and was so disturbed by Qin Feng that she didn't have the heart to continue playing, she simply turned off the game, threw the mouse, and asked Qin Feng: "What basis?"

"There are three reasons for this. Qin Feng gestured like holding a meeting for his subordinates in the company in his previous life, and drew an index finger very squarely: "First of all, the first point is the customer positioning of this commercial area. The guests who come here to buy clothes are either in poor or average family conditions. Often, these guests will prefer to take advantage of small advantages. So even though there are few people who are greedy for this kind of small bargain now, customers who come here to buy clothes are still likely to be attracted by this small bargain. ”

"So what?" Aunt Juan looked at Qin Feng with a smile on her face, a playful look on her face.

"So this kind of customer positioning is completely in line with my sales strategy. Qin Feng pretended not to see the mocking smile on Aunt Juan's face, and immediately continued, "Second, most of the clothing stores in this area sell children's clothes, and I guess the clothes in your store and the clothes in other stores are similar in price and quality, right?"

"Yes, almost all of our products are purchased from the same factory. Aunt Juan unconsciously confided in a trade secret.

"That's it. Qin Feng smiled slightly, "Everyone sells the same things, so for the guests, it makes no difference which one to buy, to put it mildly, it is nothing more than to see whose things are cheaper." So Aunt Juan, what do you think, if it is cheaper than someone else's sale, what can make people feel cheaper than buying a bargain and giving extra gifts?

Let's not talk about whether customers actually buy clothes because of the skewers, but at least, with that, your store is not the same as other stores on the side, right?"

Aunt Juan finally became a little serious, nodded slightly, and said, "It seems to make some sense." ”

"It's not a bit of a truth, it's these little details that business depends on. Qin Feng said.

"Okay, okay, you've only been setting up a stall for a few days, and you're still teaching me to do business?" Aunt Juan poured cold water on Qin Feng, and asked with a smile, "What about the third point?"

Qin Feng didn't care about Aunt Juan's cold water, and replied simply: "The third point is the child. You sell children's clothes, so when most people come to buy clothes, they must bring their children with them. Children are the most greedy, and if I see someone standing in front of my stall eating when I come to buy clothes, I will be clamoring to eat. Generally, parents will not buy this kind of roadside kebab for their children, but if it is given away for free, it is different.

The same quality of clothes, the same cheap price, not only to meet the psychology of parents to take advantage, but also to soothe noisy children. Aunt Juan, sending skewers is not the point, the point is that because the activity of sending skewers may allow you to attract three or five more guests every night, three or five guests, at least you can earn one or two hundred more, right? That month is three or five thousand ......."

Qin Feng was tempted, but Aunt Juan couldn't stabilize it, and finally wavered, and asked, "Then how do you calculate the money for the skewers you sent?"

"What is the relationship between the two of us, of course the cost price of jumping off the building will be given to you!" Qin Feng patted his chest and said righteously.