United States, in a department store. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

A group of people are shopping in a mall while a video ad is playing on the TV screen of the mall, where an Asian man and a blonde meet on the beach over a bottle of Coke, and the two fall in love at first sight......

The advertising creativity is not unique, but the picture is very good, very romantic, and the man is handsome and tall, and the woman is beautiful and sexy, which gives people a very good feeling, at least very eye-catching.

No, a few young people were intrigued.

"I've never seen this advertisement, the creativity is average, but the woman is very beautiful, and she feels a bit like supermodel Monica. ”

"Idiot, that's Monica, okay? Also, you only see Monica? Don't you see who that actor is?"

"Who?"

"Chen, the Lakers' Chen. ”

"Hey, it's him, why is it so familiar. ”

The other side.

"What kind of advertisement is this, it looks pretty good, the actor is still Asian. ”

"The latest issue of Coca-Cola's advertisement. ”

"It's delicious, no wonder ......"

At the same time, in many places, people have also seen this advertisement.

Chinese.

Anyi City, Chen Feng's home.

Chen Feng's mother was cooking, Chen Feng's father Chen Jianguo was sitting on the sofa watching TV, halfway through the program, advertisements were inserted, a beach jumped in front of him, and a handsome boy with Yang Guang appeared on the TV screen...... Looking at this person, Chen Jianguo was stunned for a moment, and then reacted and shouted at the kitchen: "Wife, come and see, I see our Xiaofeng." ”

"What are you talking nonsense? Xiaofeng is in the United States right now, don't tell me he's back. Zhang Xinlan wiped her hands and walked out.

"There. Chen Jianguo pointed to the TV.

This time, Zhang Xinlan also saw it, first stunned for a moment, and then laughed: "Heh, when did Xiaofeng shoot an advertisement." By the way, what kind of ad is this?"

"Coke, Coca-Cola. ”

"Yo, I heard that Coca-Cola is a big company, and they actually asked our Xiaofeng to shoot an advertisement, which is really ...... It's so discerning. Zhang Xinlan said, and suddenly said to Chen Jianguo, "Old Chen, how about letting Xiaofeng also make an endorsement for your company?"

Chen Jianguo smiled bitterly, shook his head and said, "Just my small company, I can't afford to pay endorsement fees." Although I don't know how much Xiaofeng's endorsement fee for Coca-Cola's endorsement is, at least it is hundreds of thousands of dollars, and it is millions when converted into Huaxia coins, and you don't buy so much from my company. ”

"Our son still needs to charge money for his company's endorsement?" Zhang Xinlan glared.

Chen Jianguo explained: "He doesn't accept it, but the brokerage company doesn't say no. Okay, just my small company, there's no need for that, Xiaofeng's salary is millions of dollars a year, and shooting an advertisement will catch up with my entire company, what are we still tossing. By the way, it's salary, it's advertising revenue, you didn't ask Xiaofeng what he did with so much money, don't spend it indiscriminately. ”

"The problem was serious, I called him and asked. Zhang Xinlan said, picked up the phone, but before she could call, it rang.

As soon as I answered the phone, I immediately remembered Uncle Chen Feng's voice.

"Little sister, when did Xiaofeng shoot an advertisement?"

"I don't know, we just saw it, Coca-Cola commercial, right?"

"Yes, Xiaofeng is getting better and better now, not only does he play well, but he also shoots commercials. This time, many people who don't watch basketball know him. Aunt Zhang, a neighbor, asked me, saying that I saw a person on TV who seemed to be our Xiaofeng, haha......"

"It's just a small advertisement, and he's a star now. There's nothing else to do, I'm hanging up, I'll have to call and ask Xiaofeng. ”

"Okay......"

The phone hung up here, and before Zhang Xinlan could call Chen Feng, the phone rang again, it was Chen Feng's grandparents.

Then there is the uncle, the grandparents...... Relatives and friends called Zhang Xinlan to ask about the advertisement. Some people, such as their hometown neighbors, don't pay attention to basketball, and they only heard that Chen Feng played well before, and they all played abroad, but it was not clear how powerful it was.

This time, even those who don't know basketball know that Chen Feng is famous and has become a star...... Nonsense, who asked you to advertise if you weren't a celebrity?

In fact, many ordinary people are like this, if you ask him who Yi Jianlian is, he may not know, but if you ask him which entertainment star and what commercials that person has filmed, he will know as soon as he says it, because the coverage of advertisements is much greater than that of entertainment news.

With the broadcast of the Coca-Cola commercial, whether it is the United States, China, or other countries, many people have noticed Chen Feng, the handsome boy with Yang Guang on the advertisement, and the fans will not talk about it, even if it is not a fan, they also have an impression.

Of course, it's the fans who are most excited.

Especially on campus, as soon as this advertisement came out, the sales of Pepsi, which was originally the most popular among students, plummeted, but Coca-Cola, which was once invited by Pepsi to advertise a bunch of entertainment stars and threw off the street, saw its sales soar.

Especially the city of Anyi.

Anyi No. 1 Middle School, commissary.

A student in a jersey burst into the kiosk and shouted, "Boss, get a case of Coca-Cola, I want ice, hurry up." ”

"Okay, I'll get it for you. The boss took out a box and said with a smile: "You have a game today?"

"Well, and class eleven. The student said.

The boss couldn't help but ask: "By the way, why do you all want Coca-Cola today, counting you, there are at least dozens of people who want Coca-Cola today." Didn't you all drink Pepsi in the past?"

The student smiled: "Uncle, you haven't watched the advertisement, have you?" Chen Feng is now endorsing Coca-Cola, and our whole school is a fan of Chen Feng. It's a pity, if only Coke could print Chen Feng's avatar. ”

The boss suddenly woke up, of course he knew that Chen Feng, the students basically talked about it every day, he smiled with the student, and secretly sighed in his heart, the influence of this idol is too great.

On this day, as long as Anyi No. 1 Middle School bought Coke, almost all of them chose Coca-Cola, so that the Coca-Cola in the commissary was out of stock all of a sudden.

In other schools in Anyi City, the same thing almost happened.

In other parts of China, more schools, there are also many people who have given up Pepsi and chosen Coke instead of anything else, just because of the idol Chen Feng, what cola he endorses, people drink whatever coke.

And students also happen to be the largest consumer group of Coke!

On the day the ad was broadcast, Coca-Cola's sales in China increased by 200 percent, although it still failed to beat Pepsi, but compared with before, it was too much better.