137 cash cows
"Recently, there has been a huge amount of momentum on the Internet, and it is overwhelming that it is easy to manage, I have seen it and sweated for you, you are still so good, not nervous at all. β
In Yi Changyou's general manager's office, Zhang Bin said while pouring tea for Zhong Yue.
"There's so much going on, I don't have time to be nervous. Zhong Yue made a joke.
Since Seven Tigers sent that pop-up window and Zhong Yue opened a release to announce a counterattack, the two companies have hacked each other in the media through various channels.
Judging from the scene, Zhong Yue's Easy Soft Company has fallen behind in an all-round way. The Seven Tigers are clearly determined to strangle this dangerous competitor. Huge resources have been invested in this smear campaign.
Now, just a search for keywords related to security software will have manageable negative news on the front page. Not to mention all kinds of water armies, scarves, prestige, and major related forums, they spare no effort to get black.
In the face of this kind of large-scale, planned smearing, there are not many ways on the side of Yi Soft, it is very easy to discredit a person, but it is very difficult for the person being smeared to clarify.
Zhong Yue's response is to package Yi Management as a victim who has been suppressed by "evil forces". At the same time, he is also vigorously promoting his own inspirational entrepreneurial history.
He not only responded passively, but at the same time, he also used the relationships he could use, which in turn hacked the Seven Tigers Group.
The two companies are most happy in the media, and none is happier than their competitors, Penguin and Qiandu. Of these two, one ranks second in mobile phone security software, and is just sandwiched between Seven Tigers and Yisoft. The other, ranked fourth, has just been blown up by Yi Soft.
Therefore, the reactions of the two companies are also different, and the penguins have a grudge against the Seven Tigers. I can't wait for the Seven Tigers to hang up a long time ago. But this does not mean that it will help Esoft. For it, the end of both companies is the best outcome. Therefore, it is easy to manage the money of the Seven Tigers with one hand. The other hand collects the money that is easy to soften, the Black Seven Tigers. There is no discipline at all.
For Qiandu, Yisoft has just caught up with its mobile phone security software. Naturally, I want to pull it down, the third in the industry and the fourth in the industry, that is a completely different concept. Therefore, in this matter, Qiandu favors the Seven Tigers.
The fact that it is easy to be hacked so much on the Internet has a direct relationship with the promotion of these two companies. In comparison, the black history of the Seven Tigers, I don't know how many times it has been hacked over and over again, and it is not new for a long time. It doesn't attract much attention.
This is also because Zhong Yue is on the Internet and has no energy.
Penguin has instant messaging software, Qiandu has a search engine, and Seven Tigers, although far inferior to these two, also have security software and browsers. These are the "media" that have influence throughout the Internet.
And Zhong Yue has nothing, so he can only spend money on public relations in the media and invite some water army. In the case of not much investment, it really can't set off much of a storm.
"Go on like this. It's not always a solution. β
Zhang Bin couldn't help but remind. The so-called public mouth is gold, and the bones are destroyed. If they are allowed to smear like this, it will definitely affect the perception of most people for a long time, and when it comes to easy management, it will be a rogue software in the impression of others.
Zhong Yue nodded. "Don't worry, I know it. β
When Zhang Bin heard him say this, he didn't say anything more, changed the topic, and talked about Yi Changyou. "Last week, we received more than 100 game proposals, and now the review team is clamoring for more staff. β
"It's a good thing that there are more proposals coming in. β
Zhong Yue said with a smile, "Now that there are ten people in the audit team, it is impossible to increase the number of people." In this way, let's change the review process, set up a preliminary review team, conduct a preliminary review of the plan, and first brush off the plan with non-standard format, illegal content, and suspected plagiarism. β
Zhang Bin nodded and said, "This method is feasible and can reduce a lot of the workload of the audit team." "Just one non-standard format can brush off half of the proposal.
He then asked another question, "Also, there are now more than twenty teams qualified to make sequels, which take up some of the machines. So, there were fewer new games last month, do you want to add some machines?"
Continuing the previous successful experience, games with a certain monthly turnover can make a sequel. In principle, the sequel to the game is made by the original team, unless the team itself refuses.
Considering that the easy-to-manage app store is newly opened, there will not be many paying users. Zhong Yue set this standard at 8 million per month. In the first month, seven games met this standard.
Now, the app store has been online for three months, and the number of paying users is increasing rapidly. Last month, the turnover of more than eight million games has reached twenty-three.
Yi Changyou has a total of thirty machines, and these twenty-three games, with a new version of the speed of two months, will occupy about ten machines. In the future, there will only be more and more games that meet the standard, and when the old games will take up more and more machines, affecting the number of new games.
For the first three months, thirty machines were able to produce more than forty new games per month, and by the last month, the number of new games had been reduced to thirty. (PS: To clarify, the app store was launched a month after the reorganization of the mobile game company, and there were more than 90 games in that month, which is actually two months.) )
"Not for now. β
Zhong Yue shook his head and said, "You should have also noticed that many of the new games that are coming out now are of average quality." What we need to do now is to improve the quality of the game, rather than blindly pursuing quantity. β
Zhang Bin had been doing game development before, and when Zhong Yue asked him to choose to go out on his own or stay in the company as a manager. He hesitated for a few days, feeling that he was not the producer's material, so he stayed. Become the general manager of E-Changyou and be responsible for the day-to-day operation of the company.
Although he has been a general manager for four months, his thinking has not completely changed. Sometimes there is a lack of flexibility. However, he has the advantage that as long as it is what Zhong Yue commands, he will do his best to complete it. This is also the reason why Zhong Yue will choose him as the general manager.
In the position of general manager of Yi Changyou, Zhong Yue only needs one executor.
Zhong Yue continued, "In the future, in addition to the review of the plan, after the game is made, a preliminary judgment will also be made. Score and then use feedback from beta users to determine the strength of app store recommendations. β
Speaking of the closed beta, Zhong Yue said, "Also, I plan to be in the app store." Create a layout dedicated to closed beta. In the future, the company's new games will be put on that page for internal testing. β
Establish your own closed beta area, which is his long-standing idea, and if the internal test is done well, it has a good reference value for improving the game vulnerabilities and judging the playability of the game.
And, those who are happy to participate in the closed beta and are willing to give their opinions. Most of them are heavy fans of games, and there are many benefits to attracting this group of people.
After discussing measures to improve the quality of the game. Zhang Bin raised a very sensitive question, saying, "Last month, the monthly turnover of the second version of the mobile game "Diwu" exceeded 30 million. According to our ladder sharing model, the development team can get 8% of the company's share this month, but. The first version of the mobile game "Diwu" is the work of the company, and the second version is entrusted to the current team. I think. There shouldn't be so much to give. β
At the beginning, Zhong Yue set a step-by-step divide for Yi Changyou, with 10 million as the dividing line. Below 10 million, the share is 5% of the money the company gets. According to the agreement between Zhong Yue and Heihuai Capital, the share between the app store and Yi Changyou is 64, and Yi Games takes 40%. In other words, the monthly turnover of a game is 10 million, Yi Changyou gets 4 million, and the team gets 200,000.
The monthly turnover is more than 10 million, less than 20 million. The team takes six percent. And so on. Of course, it's all pre-tax.
For example, the second version of "Emperor Wu" broke 30 million swimming, and Yi Changyou scored 12 million, and the team could get 8 percent, that is, 960,000.
Zhong Yue asked him, "How was the contract signed at that time?"
"I was negligent at the time and didn't take that into account when drawing up the contract. The terms of the share are the same as for any other team. Zhang Bin looked a little ashamed, which was also a dereliction of duty.
"According to the contract, we are a big company, and we can't be so small. Zhong Yue said, and said with a smile, "As for you, in view of your mistakes and losses to the company, this month's bonus is gone." β
Zhang Bin was obviously relieved, this punishment was not heavy, "I will pay attention to it in the future." β
"By the way, you can show me last month's financial statements. Zhong Yue commanded.
Zhang Bin was a little nervous, and quickly found last month's report from his desk, handed it over, and asked in a low voice, "Is there a problem?"
"It's not. β
Zhong Yue saw that he seemed to be a little misunderstood, and explained, "I have a new project that needs a lot of funds, and I will see how much money is still in the company's account and am ready to withdraw it." β
Hearing that it wasn't a financial problem, Zhang Bin relaxed, but he was a little curious about what new project he was going to do.
Zhong flipped through the report and began to read it.
After the reorganization of the company, there was no revenue on the Android platform in the first month, and the share on the IOS platform was 60 million.
In order to promote their own channels,The game will naturally not be on other channels,In addition to the APPSTORE of the IOS system,IOS is a closed system,There is only one app store from Apple,There will be no competition with easy management,Naturally, the game will be sentγ
In the second month, more than 90 games were launched, the monthly turnover of the Android platform exceeded 100 million, and the company got a share of 40 million, excluding the share to the team, and the net income reached more than 37 million. That's pretty much pure profit. Of course, he will definitely not do this when he does the accounts, and he will not be the wronged person when he can reasonably avoid taxes.
IN THAT MONTH, THE SHARE OF THE APPSTORE WAS 90 MILLION, FAR MORE THAN THE ANDROID PLATFORM. There are also more than 70 million profits. Combined, the profit is more than 100 million.
In the third month, the turnover of all the company's games doubled to 200 million. got 80 million shares. The share in IOS reached 100 million. The profit reached 160 million.
In the fourth month, the turnover reached 350 million, and the share was 140 million. IOS share reached 150 million. The profit has reached an astonishing nearly 300 million.
In just four months, Yi Changyou grabbed nearly 600 million profits. It's a strong cash cow. It also gave him the confidence to do that new project. (To be continued......)