The launch of Yizhi's new mobile phone products has attracted countless media reporters. Because the heroes and heroines of the most exciting scandals in recent times will attend this press conference.

Among this scandal, one is the hottest actress in the current entertainment industry, and she has been firmly on the front line two years after her debut.

One is a self-made billionaire who earned more than 5 billion in two years. It was rated as the first of the top ten inspirational figures of the year by the network.

What's even more talked-about is that the two have known each other before they have made a career, and then in a short period of time, they have made outstanding achievements in their respective fields. Such a relationship is undoubtedly very eye-catching.

After the relationship between the two was exposed by the media, they were silent for a few days before they were interviewed by the media to clarify their relationship. And since then, the two seem to avoid suspicion, and they haven't even been in contact with the premiere of "Diwu" last time.

As the two have become low-key, the news about them has diminished slightly. But with the recent hit of "Diwu", Zhong Yue, as a producer and investor, was mentioned again, which brought out the scandal between the two again.

At this mobile phone conference, one of them is the boss and the other is the spokesperson, and they will definitely not be absent. So, soon the journalist came uninvited.

In addition to reporters, the people who pay the most attention to this press conference are the opponents that Zhong Yue is about to face, the major mobile phone manufacturers.

In fact, in the face of the menacing Yizhi mobile phone, the reaction of various mobile phone manufacturers is mixed. The top manufacturers are naturally firmly guarding Diaoyu Taiwan, they are strong, and they are not afraid of the competition of a newcomer. The rest of the second-tier brands are highly valued. All sent people to attend the press conference. I want to figure out the functions of various parameters of the easy-tech phone for the first time. to respond.

Zhang Yuan is the deputy marketing manager of a mobile phone brand. Just in the past few days, I was on a business trip in Yangcheng, and I was temporarily assigned by the company to participate in the new product launch of Yizhi Company.

At the age of less than 30, he can become the deputy manager of the marketing department in the top ten mobile phone brands in the industry, and his ability is not to be said.

On the day of the press conference, he arrived at the scene. Judging from his critical eye, there is nothing wrong with the various arrangements of the venue. And it doesn't matter the venue or the equipment. All show that the specifications of this press conference are quite high, and it is obvious that Yizhi Company has made a lot of money.

"Is it so profitable to make mobile games?"

He thought of the overwhelming advertisements and news of Yizhi mobile phones in recent times, and felt a little toothache, conservatively estimating that just from the Chinese New Year to the present, Yizhi Company will not invest less than 200 million in advertising.

You know, mobile phones haven't been listed yet, and this kind of advertising method that doesn't count blood costs can only be described as frenzy.

Zhong Yue, the big boss of Yizhi, is indeed a legend in the process of making a fortune. But study carefully. knows that his net worth of five billion yuan is the valuation of Yisoft Company. I want to monetize my net worth. Either wait for the listing, or transfer the shares. Or take a loan from the bank.

Recently, I have not heard of the change of shares of Esoft. As for the loan, such a large sum of money, it doesn't sound difficult. But I didn't hear any news of Zhong Yue's loan.

In other words, Zhong Yue's investment in Yizhi is all from two other wholly-owned companies, and the majority of them must come from mobile game companies.

How much money is there?

Zhang Yuan estimated that according to Yizhi's money-burning method, at least more than one billion yuan in cash would be required. Among them, Zhong Yue, who accounts for ninety percent of the shares, invested nearly one billion yuan.

Zhong Yue has started his business until now, but in just two years, he can actually come up with a billion in cash. This is even more shocking than his net worth of five billion.

That's why Zhang Yuan is so emotional.

The most important thing is that this billion investment is just the beginning, with the determination that Yizhi Company is currently showing, as long as it can gain a firm foothold, the follow-up investment is not a problem for Zhong Yue at all.

Whether it is to introduce new capital or to take out a loan from the bank, it is a breeze for Zhong Yue, the big boss of Yizhi. Not to mention anything else, just the equity of Yisoft Company is not a problem to get the bank to resist the pressure and lend more than one billion.

It is precisely because of Zhong Yue's energy that Zhang Yuan's company will be like a great enemy. To some extent, some of the positions of the two companies overlap, which means that they will be direct competitors.

Before the press conference began, Zhang Yuan looked around and found several familiar faces, all of whom were old rivals, even if they didn't know each other, they could recognize each other.

After a while, a tall, dignified male host came to the stage and announced the start of the meeting.

Soon, a staff member sent down a copy of the materials, and after Zhang Yuan got a copy, he immediately turned it over, turned to the page that introduced the parameters of the mobile phone, and read it carefully.

Industry insiders like him can see a lot of things just from the configuration of mobile phones.

Zhang Yuan finished reading it quickly, calculated it in his heart, and breathed a sigh of relief.

Yizhi's main mid-range machine is priced at 1,980. Judging from the entire configuration, it is similar to the mainstream mid-range phones on the market. This also shows that Yizhi Company is not prepared to fight a price war.

In fact, the development of the mobile phone market to the present, as China has become the world's largest mobile phone production base, the intensification of competition, the profits of domestic mobile phone manufacturers have been very low. If another strong manufacturer fights a price war, it will be even worse.

Just like Yizhi's mid-range machine, the hardware cost of a mobile phone is just over a thousand yuan, sold to nearly two thousand, which seems to be very profitable, but the cost of the mobile phone is not only the hardware part, the cost of advertising, channel cost, inventory cost and so on.

All of this is all taken into account, and this phone really doesn't make much money. You can only win by quantity.

Now, whether it is a low-end machine or a mid-end machine, it has entered the era of low profits. If you really want to make money, you have to rely on high-end mobile phones.

Zhang Yuan had a rough judgment in his heart, but unfortunately there was no prototype and he couldn't figure out the specific performance of the phone. I can only patiently listen to the presenter introduce there.

In the middle, Zhong Yue, who was in a lot of trouble because of the scandal, came on the stage and personally explained the functions and characteristics of the mobile phone. Then it was time for the question session. There was a slight commotion from the media gallery.

Zhong Yue ordered a few media outlets. actually asked about his relationship with Zhou Ming. There was a burst of laughter in the slightly serious venue.

Because Zhou Ming was also present, Zhong Yue reiterated that the two were just friends, so he would no longer answer this question. Then, a few more questions were asked by the guests.

Zhang Yuan was lucky to be asked, he stood up and asked loudly, "Judging from your company's configuration, there is no qualitative improvement from the mainstream mobile phones on the market." As everyone knows. The performance of the mobile phone is linked to the hardware configuration. So, is your company's high performance just an empty phrase?"

This question was full of gunpowder, and for a while, there was some discussion in the venue, looking at Zhong Yue on the stage, waiting for him to answer.

Zhong Yue said confidently, "Everyone knows that I make mobile phone security software. I found out when I was in college. Some programs of the Android operating system are not very efficient, wasting part of the phone's performance. ”

"Since then, I've been researching how to optimize the Android operating system. It took me a few years to make the mobile app Easy to Manage, and it was a little bit of a result. ”

"When I was thinking about making a mobile phone, I planned to start with the mobile phone operation software, and last year I set up a development team, which I was personally responsible for, on the basis of the Android operating system, to optimize and improve, and made our own Android system. ”

"Our easy-to-use system, running on the same hardware configuration, is smoother, more space-saving, and of course, more power-efficient. ”

…………

After the press conference, Zhang Yuan was still thinking about Zhong Yue's words just now. I remembered one thing, when the APP came out, the powerful function made the company's software development team quite shocked.

In this way, the software that can improve the performance of mobile phones without increasing hardware configuration is of great significance to mobile phone manufacturers. It is said that since then, the software development department has been working backwards, and I don't know if it has succeeded.

Later, perhaps under pressure, the company revised the easy management, and this function was weakened a lot.

However, Zhong Yue, as an easy-to-manage developer, if he really optimizes the Android operating system comprehensively, as he said, how much will the performance of the mobile phone be improved?

When he returned to the hotel, he also got three styles of mobile phones from Yizhi. Today, Yizhi opened a new product launch conference, and at the same time let the mobile phone go on the market, and he sent someone to buy it early in the morning.

"Are there many people buying?" asked Zhang Yuan as he unpacked the box.

The person in charge of buying the phone said, "It's not a lot. ”

Zhang Yuan took out the phone, and from the shape of it, there was no too prominent place, and pressed the power button. In just five or six seconds, you were on the registration page.

"It boots up pretty fast. ”

Zhang Yuan skipped these processes one by one and soon entered the main page. First of all, I turned on the photo function, took a picture of myself, and looked at the good photo, whether it was color or delicacy, it was very good. "It seems that Yizhi has not cut corners, and the camera and screen are better than the average mobile phone. ”

Then he tried the speaker, the call quality, the network, and so on.

Finally, he went to the pre-installed easy-to-manage app store, downloaded a large 3D game, clicked on it, and tried it out.

Such a three-D game is suitable for testing the extreme performance of mobile phones, and only one of their company's mid-range machines can run, but the price is more than 2,005 or more, which is close to the high-end model.

As a result, he was a little unbelievable, and when the effect was fully open, the game ran smoothly and was not stuck at all, and what was even more terrifying was that after playing for more than ten minutes, the phone was slightly warm. After changing to their company's mobile phone, it must have been very hot.

It wasn't until half an hour later that the back of the phone was terribly hot. He turned off the game and looked at the battery, which was only a little less than just now.

He was a little worried, like this, which can be comparable to the performance of high-end mobile phones, and the price is less than 2,000, it will definitely have a huge impact on the existing mobile phone market.

"Is the company ready to respond?" (To be continued......