160 biggest winners

In the office, Zhong Yue stood in front of a glass wall with coffee in his hand, overlooking the street below.

This is the office building of Yizhi Company, located on the thirty-second floor of a building in the CBD.

"Mr. Zhong, Mr. Wu is here and wants to see you."

Chu Yun knocked on the door and came in, interrupting his thoughts, he turned around, sat back in his chair, and said, "Please let him in." ”

Soon, Wu Yawen was led by Chu Yun and walked into the office. After entering the door, he shook hands with Zhong Yue and joked with him, "Big star, I really can't see it, I'm in good shape." ”

"Passing the prize." Zhong Yue smiled slightly.

It may be that the TV station wants to take advantage of the scandal between him and Zhou Ming to boost the ratings, and his episode of the program was put on the first broadcast, just last Friday, and it really got off to a good start, and the ratings almost broke the record since the show was broadcast.

The ambiguous relationship between Zhong Yue and Zhou Ming in the show once again stirred up the scandal between the two. At the same time, it will also spread the popularity of Yizhi mobile phone more widely. This is a good thing for mutual benefit.

The only bad thing is that it has caused a lot of inconvenience to his travel. In the past few days, as soon as he leaves the company or home, a large number of reporters will surround him, and every time he goes out, he has to bring several bodyguards.

After Wu Yawen sat down, he asked one thing, "I heard that your Yizhi mobile phone has sold more than 500,000 yuan." Is it true? ”

"That's right, as of yesterday, the cumulative sales volume was 580,000 units." Zhong Yue did not hide that in fact, the ultra-high sales volume is one of the next publicity priorities.

Wu Yawen sighed and said with a wry smile. "I kind of regret it. This investment should not have been missed in the first place. Now it seems. It was my biggest mistake last year. ”

"It's too early to tell." Zhong Yue said modestly.

When he was about to make a mobile phone, he also mentioned it to Wu Yawen once, and then Wu Yawen didn't ask about it, so he knew that Heihuai was not interested. After all, the main energy of Black Acacia Capital is now on the Internet and mobile Internet. Moreover, with his own funds, it was enough to start a mobile phone plan. Black Acacia Capital does not invest. It doesn't matter.

He never doubted that the cell phone plan would fail.

Hardware is different from software, it is very difficult to reduce costs, and the industrial chain behind complex electronic products such as mobile phones is even larger. Among them, the biggest cost is the chip and screen. These two industries do not have billions of capital, and they are not even qualified to participate.

Therefore, Zhong Yue can only work on the design

When it came to the design of the mobile phone, he was personally involved. Each of these solutions is manufactured in the 'virtual laboratory' of the 'growth system'. After countless tests, the most mature works were finally selected. It's a classic.

In addition, there is an optimized operating system, which is also his painstaking work. He spent a lot of time thoroughly understanding the entire Android system, not only to improve some repetitive and inefficient instructions, but also to ensure that it was compatible with the APP developed based on the Android system. It's by no means an easy job. Maybe he didn't have to work so hard to rewrite an operating system.

The optimized operating system is not only smaller in size, but also occupies less chips, is more efficient, runs faster, and is also more power-efficient.

Whether it is hardware or software, it has a lot of advantages over mobile phones of the same level, coupled with a slightly lower price, the cost performance definitely exceeds all other brands of mobile phones. Such advantages have accumulated, and if he can't succeed, he might as well crash to death.

Now, Yizhi mobile phones have only been on the market for a month, and the total sales of the three mobile phones have exceeded 580,000. It can be said that it was a great success.

…………

Zhong Yue asked, "You didn't come today to congratulate me, did you?" ”

"I do have something else going on."

Wu Yawen's expression became serious, "I'll come here on behalf of the company to ask, what do you think about the listing of Yisoft Company?" ”

Listed?

Zhong Yue didn't expect him to sit up straight and frown for this matter, "The market share of Yi Management has not surpassed that of Seven Tigers, is it too early to discuss listing at this time?" ”

"It's not early at all."

Wu Yawen said, "You also know that the gap between Easy Management and Seven Tigers is not big, and the difference in the number of monthly active users last month was less than 3 million. Within this year, we will definitely be able to surpass it. What's more, Yisoft began to make a profit last month, which is good news for the listing plan. ”

Among mobile Internet companies, Yisoft is an outlier, only through the first round of financing, before it has been listed, it has begun to make profits. The $200 million raised at the beginning has not yet burned out.

All of Easysoft's revenue comes from the app store.

Among many app stores, both the number of users and revenue are only ranked third. But when it comes to profits, it's even higher than the top two app stores combined.

As for the reason, we have to start with the competition of major channels. As the entire mobile game market gradually becomes saturated, in order to compete for core users, that is, paying users. The major channels have begun to sacrifice the price war - rebates.

The channel first finds a mobile game publishing company and gives a discount on recharge rebates. Then I found a game guild to pull players through the means of "first recharge".

With one as an example, the rest of the channel providers have also followed. You get 10 percent rebates, I give you 20 percent, and under this vicious competition, the amount of rebates has even soared all the way to 50 percent.

Immediately, the phenomenon of mobile game brushing water became more and more serious. The mobile game publisher gives the money to the guild, and the guild gets the highest rebate of the channel and returns the recharge to the publisher. Publishers can recoup most of their costs, and guilds are profitable. So who's going to pay? Obviously, channel providers.

This has caused a very peculiar phenomenon, even if the channel provider gets the majority of the share, it still does not make money, and even has to pay upside down.

The reason why the easy-to-manage app store is profitable is that in the first place, he didn't plan to let the guild get involved. Of course, he also has enough confidence to provide enough games to the app store just by relying on Easy Swim.

He is both a channel and a distributor, and to a certain extent, he is also a producer. Born invincible.

In the face of many competitions, Zhong Yue is also unceremoniously, on the one hand, referring to other channels, which game is the most popular, which game is the copycat. In fact, without his instructions at all, those independent producers followed the trend faster than anyone else.

On the other hand, he asked the review team of Easy Changyou to provide certain discounts for innovative types of games.

As time goes on, more and more users choose to use an easy-to-manage app store because there are more and better quality games available.

Therefore, don't look at the easy-to-manage app store, the revenue is not the highest, but there is no water in it, and the profit is by no means comparable to other channel providers.

And the profit obtained by Yisoft Company is only a part of the mobile game industry he gets, and the other part is the share of Yichangyou, which is not only the forty percent of the share of Yi Management, but also the seven components of the IOS platform. In fact, Yi Changyou earns more money from mobile games than Yi Soft.

IT CAN BE SAID THAT HE IS THE BIGGEST WINNER IN THIS MOBILE GAME INDUSTRY, ON THE ANDROID PLATFORM, MORE THAN EIGHTY PERCENT OF THE INCOME WILL EVENTUALLY FALL INTO HIS POCKET, AND ON THE IOS PLATFORM, HE CAN ALSO GET MORE THAN SIXTY PERCENT.

It is with this income that he was able to come up with more than one billion funds to enter the mobile phone industry in less than two years.

And the easy-to-manage app store must be the pre-installed software of the mobile phone. This means that for every phone you buy, there is one more user in the app store. This has an incomparable effect on expanding market share.

…………

Zhong Yue nodded and said, "What you said makes sense, but I still think it's a bit early, and now is not the most appropriate time." ”

"I respect your opinion."

Wu Yawen's attitude was not too resolute, obviously this time he came just to probe his tone, "However, should there be a plan?" ”

"At the end of next year. If the timing is right, I plan to let Esoft go public at that time. Zhong Yue thought for a moment and gave a time.

Wu Yawen raised a question, "There is still a year and a half, isn't it a bit long?" ”

"I plan to explore foreign markets." Zhong Yue gave an answer.

Wu Yawen couldn't help frowning, and persuaded very tactfully, "You also know that there are almost no successful examples of domestic Internet companies entering foreign markets. ”

"I know." Zhong Yue said calmly.

Just like foreign Internet giants, when they entered the country, they were beaten by local companies and had no power to fight back. There are cultural differences between countries, business rules, and political factors. For example, Google, for example, Facebook.

"But how do you know if you don't try?"

Zhong Yue knew that there were many difficulties in this, but he was still determined to do it. Although the domestic market is large, if you want to become a real international business giant, you can't nest in the country, you must go out.

Wu Yawen saw that he had made up his mind, and it was difficult to persuade him again. I sighed secretly in my heart. Zhong Yue not only owns the vast majority of the shares, but also has unparalleled authority in the company. Whether it was Heihuai or Xu's investment, there was no way to stop him from doing anything. If you can't stop it, why do you want to upset him?

The two chatted about some of the affairs of Yisoft Company again, and at noon, Zhong Yue invited him to a meal. In the afternoon, he took his leave.

Zhong Yue returned to the office and just sat down, when Chu Yun knocked on the door again and came in, saying, "Mr. Zhao of Chengying is here." ”

Zhao Jingmei? What is she doing at this time? (To be continued......)