045 First Month's Turnover (Ticket Requested)
After the game is launched, it does not mean that everything is worry-free, and there is still a lot of work to be done. For example, if you can't rush to the first place, you have to be in the top three. In this way, the exposure can be maintained, and the promotion should be emphasized.
It is also necessary to monitor the evaluation of "The Legend of Nas Heroes" on the Internet at any time, and deal with it immediately if there is any trouble.
The specific things are all in charge of Duan Yu, the head of operations. During this time, the operations department has been recruiting, and today it has become the largest department in the company.
Duan Yu is also a newcomer in the mobile game industry, but he has been in the advertising industry for so many years, and he got started quickly. The game can have the current results, and he has to take half of the credit.
However, no matter how good the operation is, whether it can make money or not depends on the quality of the game itself. A shoddy game, no matter how high the number of downloads is, will quickly be abandoned by players.
To see if a novice game can make money, the first day of retention is an important indicator, and then the seven-day retention. That is, the player did not delete the game after playing it. By the seventh day, the more people are still playing, the more likely they are to convert into paying users.
More than 27 percent of the first-day retention of "The Legend of Nas Heroes" is a qualified number, and with 1.5 million downloads on the first day, it can definitely make a lot of money.
However, Zhong Yue did not relax his vigilance because of this, and he almost kicked the door and failed, he had not seen it. Never want that to happen to you.
To this end, he deliberately held several all-staff meetings, and emphasized one sentence at the core, until you make money, you will not be considered successful. It is necessary to do a good job in game maintenance, pay attention to the user's game experience, as well as customer service, in short, you can't drop the chain at this time.
Seeing that the company's games have a bright future, they are about to bear fruit. When the time comes, the bonuses promised by the boss, as well as the fame that comes with participating in the production of a successful game. No employee wants to anger their boss at this time and be swept away. They all woke up their spirits, and even spontaneously worked overtime.
Zhong Yue is very satisfied with the performance of the employees, and can also allocate part of his energy to complete various functions to improve the ease of management. A week later, when the data retained by "The Legend of Nas Heroes" for seven days came out, he also got the easy management right.
The seven-day retention rate was 9.23 per cent. In other words, 1.5 million people downloaded the game on the first day, and about 140,000 people are still logging into the game seven days later.
That's not to say that only 140,000 people are playing the game right now. Because every day there are new downloading users. This data only counts players who played the game on the first day.
As soon as this data came out, Zhong Yue was half relieved. More than 9.0 percent of the seven-day retention is completely above the passing line. Proof that the game has been running for seven days and still retains a certain appeal to players. As long as there are no major bugs in the back, you can sit and wait for the money to be collected.
This is also an important basis for channel companies to judge whether the game has a future, and if the data is good, there will naturally be follow-up recommendations.
At this time, Zhong Yue can finally take a break and concentrate on doing things that are easy to manage. He first rented the upper floor of the office, and then went to register his second company, which was specially used to operate the Easy Management app.
It takes two or three weeks for the company to be registered, and he did not delay, and after the new version was released, he contacted those platforms as soon as possible to discuss the matter of buying a recommended position.
The recommended positions of small platforms, and the rankings are almost all clearly marked with prices. How much is the position, how much is the ranking, buy it for a month at a time, and there are discounts.
Zhong Yue didn't waste time on bargaining, and directly agreed to the other party's offer. I withdrew all the funds of the ten mobile phone stores, and the money was transferred on the same day.
He made up his mind that even if he smashed the pot and sold iron, he would have to be his own channel.
Just making games, no matter how well you do it, the big head is also earned by the channel, even if it is bigger, with the capital to negotiate with the channel, the top day is also fifty-fifty. Half of the score is also given to the channel.
With the domestic situation, those who do development will never become giants. Only by being a platform and having your own channels is the king.
Zhong Yue is just the first game, and he has already felt the domineering and strong of the channel provider. For other developers, in order to get on the channel, no matter how harsh the conditions are, they have to accept them. But he was not reconciled.
Even if Yi Management eventually fails, he will launch other projects until it succeeds.
I have to say that the efficiency of the small platform is high, and the day after receiving the money, several platforms have put the easy management after the name change on the homepage recommendation.
This time, the new version of Easy Management was officially renamed Yi Zi Shui by him. He set the main selling point as saving electricity. There is no mention of the ability to close background programs.
The original one-button cleaning button has been changed to one-key power saving. There is also no list of which programs will be turned off. Everything runs in the background. This is done in order to reduce the vigilance of competitors and to make it easier to promote.
In this world, there are many things that can be done, but cannot be said.
After changing the name, he re-uploaded the app to several big platforms, and this time, all of them passed the review. Obviously, as long as they don't say it clearly, with their detection methods, they can't detect the places that are easy to save electricity.
After all, several major platforms have the largest user base, so what is it to change the name in order to get on it?
The new company is called Easy Soft, which is the same style as the game company's Easy Changyou.
The preparation of a new company requires manpower. But the mobile game side was the most critical time, and he didn't draw people from there, but recruited them directly.
He is bent on making Yisoft Company bigger, and when recruiting people, of course, he would rather lack than abuse. Especially now that the company is not well-known, it is difficult to recruit any outstanding talents. Therefore, he just recruited a few senior interns to build the basic structure of the company.
Different from the recruitment style of many companies, he prefers to recruit fresh graduates, although he has no experience, but he is obedient, moldable, and easier to have a sense of belonging to the company.
And those who have experience are likely to bring some bad habits from the original company.
You must know that it takes years for a good company to build up, but it can be destroyed in minutes.
When the new company was almost busy, Zhong Yue finally ushered in the most important moment since the game was launched.
On this day, he sat in his office early and waited for the results.
Bang, there was a knock on the door.
He took a deep breath and said, "Come in." The slightly trembling voice showed the nervousness in his heart at this time.
It was Wang Mei who came in, and she couldn't hide the joy on her face, "Mr. Zhong, the first month's flowing water has come out." ”
Zhong Yue took the piece of paper, only to see a long number on it, 32548961 yuan.
PS: It's a hundred votes, thank you. Keep up the good work and keep asking for votes.