In the past two years, in fact, he has heard at least a dozen people talk to him about the application of Internet resources, but the problem is that no one can talk about things so transparently like Qin Feng. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 info He was impatient to know what new postures the Internet thing could play, and after shouting, he unabashedly and earnestly asked Qin Feng to continue. Qin Feng was not polite, and took out the momentum of holding a meeting with Wang Hao and Huiqin in his own store, and talked eloquently.

"E-commerce and real estate are actually two complementary industries, in fact, land space resources, in addition to market resources, the biggest impact on urban e-commerce. Let's take Xu's total investment in Jingdong Mall as an example. At present, the advantage of Jingdong's platform is that it has its own upstream supply chain, and in terms of product quality and customer service, it has advantages that Taobao does not have, but this advantage is not competitive in the market at all compared with Taobao. Therefore, if JD wants to gain a larger market share from the current e-commerce market, it must find a way that not only conforms to the laws of the e-commerce market but also happens to be a path that Taobao has not developed. So what is this road? In terms of sales platforms, the service methods of the two are almost the same, and the most critical payment channel has been monopolized by Taobao. In terms of after-sales and business communication, there is no obvious difference between the two. So the only way JD can take is logistics. ”

When Xu Guoqing heard this, he couldn't help but take a slight breath of cold air, looking at Qin Feng's gaze as if he was looking at a fairy.

Qin Feng was very accomplished by his gaze, but in order not to spoil the atmosphere of pretending, he resolutely chose not to squint, and continued in a calm tone without losing enthusiasm: "If you want to do logistics, you must first have your own logistics point, what is a logistics point? To put it bluntly, it is a warehouse. Logistics points to play a role, at least to build to the township level, within the urban area, is the street level, the country now has large and small first, second and third tier cities more than 300, the township and town and the street combined, the number of nearly 50,000. This also means that in order to achieve nationwide logistics chain coverage, JD must rent at least about 50,000 warehouses. 50,000 warehouses, if all need to be rented, each 1000 square meters of warehouses, the average rent is 100,000 per year, and the rent alone has to pay 500 million per year, so Jingdong wants to make a nationwide logistics chain, a premise is that the annual net profit exceeds 500 million, obviously, it seems that this goal is still more difficult. However, if there is real estate money involved, the situation is very different. ”

When Qin Feng said this, he set his eyes on Boss Hou for the first time, looking directly at him, and his spirit was high, just like when Kang Youwei met Guangxu in person, Lang Lang said: " If there is real estate capital participation, we can completely in the process of development and construction, with the lowest cost to pave the offline road, not only the logistics chain, but also the physical store, regional management points, while selling houses to make money, while building houses for their own use, to achieve the rolling of funds at the same time, to minimize the real estate bubble, and also to the local finance is also very beneficial, can be used as a bargaining chip with the local government in the process of real estate development. ”

Boss Hou was a little dizzy, turned his head and asked Di Xiaodi, "What do you mean by that?"

Di Xiaodi thought for a while and said slowly: "Our original real estate project is actually a shot to change a place, build a building, and run away with money, the local government takes the performance of GDP, as well as the achievements of urban construction, but if we keep a part of the real estate project for our own use in this process, we can bring sustainable benefits to the local government, that is, to pay taxes, then this is a long-term partnership." Therefore, compared with our previous project strategy, the set that Qin Feng just mentioned is theoretically more popular with local governments, because local governments can not only get political achievements, but also scrape oil and water from us in a long stream. ”

Boss Hou nodded, and asked again, "What about us, which one is more beneficial?"

Di Xiaodi said: "If the benefits of self-built logistics channels are good enough, it must be Qin Feng's thinking is more powerful, and the government and the market are win-win, which is very in line with the current national development strategy of sustainable development." ”

As soon as Di Xiaodi explained this, the people in the audience who didn't know how to pretend to understand really understood it.

"Okay, I understand, you go on, let's keep it simple!" Mr. Hou said to Qin Feng.

Qin Feng was quiet for two seconds, sorted out his thoughts, and then said: "To put it simply, my advice for e-commerce is that if we want to do it, we must establish channels as soon as possible. At present, there is nothing that can be done about the payment channel, and we now have two big channels that we can do in addition to the logistics channel. One is the marketing channel, Jingdong Mall needless to say, the key is to ensure supply, offline foundry points and after-sales service must keep up, so the store must have, and at least cover the county level.

As for real estate, I would suggest linking this to brand building. As Director Di said just now, local governments must want to be more streamlined, so we should build more self-use real estate in the process of developing real estate. The specific project, preferably the entertainment and leisure industry. For example, build a city square in each major city and incorporate sub-programs such as shopping, dining, entertainment, etc. ”

"A city square, with an investment of at least 200 million yuan, relies on retail, catering, these things, when will the cost be recovered?" someone interrupted.

Qin Feng immediately explained: "You may not know that China's film box office has been soaring at a rate of at least 50% per year in recent years, and according to this trend, it is likely that around 2010, the national box office will exceed 10 billion." If we had our own plaza in every major city, and that plaza happened to have our branded cinema chain in the plaza, we would be able to recoup a significant part of our costs just by selling movie tickets. In addition, we can also build a brand hotel in the square, how much profit the hotel makes, I think you should know better, right?"

"Then how do you guarantee that someone will go to the cinema in these squares, and someone will stay in the hotel in the square?"

Boss Hou didn't mean to stop it, but showed an expression of wanting to see the excitement.

Qin Feng became more and more courageous, began to gesture in his hand, stretched out his index finger and shook it: "Therefore, the brand is very important! If we want to do it, we must do it in the direction of refinement, unify the standards and specifications, and let people immediately think of our square when they hear the name of our brand." Seniors, please imagine, if we can build 100 brand squares across the country, is the square itself the best publicity? and even in some second-tier cities, such brand squares are likely to become urban landmarks. If we can continue to develop on a large scale, we are afraid that we will not be able to recover the costs? At that time, it is estimated that it will not be a question of whether we can recover the costs, but how should we make such a large amount of tens or even hundreds of billions of dollars of funds roll healthily. ”

"Look at this kid's bragging...... It's fresh and refined!" Boss Hou couldn't help muttering, "That's how his little girlfriend tricked him, right?"

The corners of Guan Chaohui's mouth rose.

Boss Hou wrote a few words on the paper and said: "The Internet, to do logistics channels and marketing channels, and real estate to do brand squares, are these two meanings?

Qin Feng knew that Boss Hou was about to wrap it up, so he quickly took out the folded outline again, glanced at it, and hurriedly said, "There are two more points." First, the Internet, in addition to doing e-commerce, it is best to do social platforms, although it cannot directly generate profits, but it is conducive to helping the group grasp the trend of public opinion, and play a role in advertising by the way, and if it can be listed, the funds circled are very likely to exceed imagination. The second point is that it is best to develop a little more high-tech industry, and my suggestion is to make special glass and develop optical material technology. Dongou City has unique technical advantages and human resources advantages in optical material technology, and Ouyi's optometry specialty is internationally leading and can provide ready-made technical support. In addition, our glasses industry chain is perfect, and all kinds of technical equipment and laboratories are ready-made, which can save a lot of costs. ”

"Make glass?" Boss Hou frowned slightly. He has invested tens of millions of funds in Jialan Technology, but the purpose is just to wait for Jialan Technology to go public, and then set some cash out, which does not matter about the prospects of special glass. But now that Qin Feng took the initiative to mention it, Boss Hou became curious.

Qin Feng knew everything, and immediately explained: "Now there have been smart phones with high requirements for glass abroad, and this thing will definitely become the mainstream of the global mobile phone market in a few years. Now the mobile phone assembly center in Europe and the United States is in China, if we can provide mobile phone screen glass, then it is equivalent to saving a lot of transportation costs for mobile phone technology suppliers in disguise. ”

Boss Hou tapped the table with a pen and asked, "According to your thinking, why don't we invest directly in smartphones?"

"Hmm...... It's okay!" Qin Feng thought for a while, "But the cost of investing in a smartphone is very high, and the payback period is very long, if you have money, I am a hundred in favor of this investment." ”

Boss Hou asked, "How much money and how much time do you expect?"

Qin Feng blurted out: "At least 10 years, R&D funds ...... If you start from scratch independently, and you want to make a name for yourself, it is conservatively estimated to be several billion......"

The audience couldn't help but roll their eyes.

Boss Hou stared at Qin Feng for a few seconds, didn't say anything, then raised his hand to look at the time, and said loudly: "Okay, so many projects, enough to be busy for the rest of your life, it's 12 o'clock, everyone eats first, and then we will continue in the afternoon!" )