Originally, Wang Tiezhu didn't have much expectations for Qingyang Tequ, although Wang Tiezhu has always said that he is a rough person and has no culture, but he can single-handedly build a group company of Huaguo health care products giant, who really regards him as a rough man, a fool, that is really stupid.

This time, with the help of Double Eleven, with the help of Wang Tiezhu himself, and with the help of the topic created by the leave note, Qingyang Tequ can be regarded as a small fire, but a brand cannot be formed because of one or two advertisements.

Qingyang special song is just a little well-known because of this advertisement.

If you want to promote this brand and truly form a brand, in the liquor industry in a red sea, the road is very tortuous, and it is not something that can be solved by one or two whimsical ideas.

In fact, Qingyang Tequ really has no characteristics, and compared with most domestic liquors, Qingyang Tequ does not have any outstanding features.

But Wang Tiezhu didn't think so, after going back, Wang Tiezhu deliberately asked people to carefully investigate the current situation of the liquor industry, and came to a conclusion that it is indeed difficult for Qingyang Tequ to have any development, but it does not mean that the liquor industry really has no chance.

Therefore, Wang Tiezhu found Ye Qiu again.

"Brother Ye, I asked people to investigate, and I think that the liquor industry can actually be done, and I plan to engage in liquor in the next step. Wang Tiezhu said.

"Qingyang Tequ?" Ye Qiu asked with a slight frown.

"No, Qingyang Tequ has no characteristics, no advantages, it's not realistic to want to get it, brother, I'm not really stupid, the liquor at the same price as Qingyang Tequ on the market is more than the big names in Qingyang Tequ. Wang Tiezhu touched his beard and said.

"What are your plans, brother?" Ye Qiu was really curious.

As for liquor, as mentioned earlier, Ye Qiu really didn't understand, and in his previous life, he only knew some of the more famous ones, such as Moutai, Wuliangye and the like.

The previous Qingyang special song was completely an accident.

Although the brain-opening results of the creative department can be a little popular, in fact, it does not play a big role.

But today, Wang Tiezhu suddenly came to say that he wanted to make liquor, but Ye Qiu was a little surprised.

Ye Qiu doesn't think that Wang Tiezhu is really stupid, not only is he not stupid but he is still a human spirit, look at Wang Tiezhu's health care products launched one after another, is it really just because he is willing to spend money on advertising? Obviously not, just say brain gold, spending money and advertising is indeed a major factor in its success, but why is it that only brain gold is successful, and other brands of health care products are really not imitated? But why is only brain gold left in the end?

There are many doorways in this, and Wang Tiezhu is definitely not as big and coarse as he seems on the surface.

"I deliberately asked people to investigate and found that although our Huaguo liquor industry is a red sea, there is actually still a blank place. ”

"For example, there are very few people on the market who mainly target a certain age group, especially young people, so I wondered if I could make a fuss about this? Wang Tiezhu looked at Ye Qiu and said.

"Liquor for the young market?" Ye Qiu was a little surprised, and a little abrupt, although he didn't know much about the liquor industry, but thinking about it carefully, it seemed that this was really the case.

This reminded him of the classic brand marketing case of a liquor brand in his previous life, but in that case, the creativity of marketing and promotion was very good, but in fact, whether it was successful in the end was mixed.

The reason why Ye Qiu, who doesn't drink much, will notice this thing is because the marketing of that brand is indeed very unique and personal.

"Yes, many people think that young people generally don't like to drink baijiu too much, but just like earlier, many people don't actually drink health products, so I think although these are different products, there are actually a lot of commonalities. Wang Tiezhu said.

"I just thought, isn't it popular to personalize now? Is it possible to make a fuss in this regard, of course, liquor is not the same as health products, we can't advocate young people to drink, so we have to ask your help, brother." Wang Tiezhu continued.

"Brother really decided to do it?" Ye Qiu asked seriously.

"In the past few years, the health care product market has begun to shrink, and the business is not so easy to do, and now Qingyang Distillery is idle, so my brother really wants to give it a try. Wang Tiezhu said.

"What about the product, to do this, brother, you have to have a product first, right?" Ye Qiu asked.

"Product things, you can rest assured, although liquor and health products are two different things, but some of the truth is the same, as long as you are willing to spend money, product research and development is not a problem. I've already started digging people...... "Wang Tiezhu is very confident in this.

"Since there is a clear target group, then my new wine must meet the tastes of young people, not only the wine must meet the tastes of young people, but the packaging and publicity must also meet the tastes of young people. Ye Qiu thought for a while and said.

"Packaging, brother, do you have an idea?" Wang Tiezhu's eyes were shining, and he looked at Ye Qiu brightly.

"The idea is there, and besides, brother, you came at the right time, and now the question I am concerned about is, when will the product really enter the mass production stage?" Ye Qiu asked.

"In fact, the reason why Qingyang Distillery will go bankrupt is because the new liquor launched failed, and the biggest reason for the failure of the new liquor is because Qingyang Distillery has no money, in fact, the reason why I want to engage in liquor for young people is because Qingyang Distillery has this foundation, and the liquor they launched before was aimed at young people, but unfortunately, it was not successfully promoted in the end. Wang Tiezhu said with a deep groan.

"In fact, the people of Qingyang Distillery before still have some ability, they made this kind of liquor, want to jump out of the category of liquor, create a new category, what is called liquor and drink, but the heart is higher than the sky, life is thinner than paper, there is no money, everything has become empty talk. ”

"Jump out of the liquor category, create a new category, wine and beverages?" Ye Qiu's eyes lit up, this idea is still very good, but as Wang Tiezhu said, without money, everything is in the vernacular.

"Actually, that product is still sold in Qingyang, so I thought about changing the packaging, changing the brand, and promoting it to try the water?" Wang Tiezhu asked.

"What's the name of that wine, and how does it taste?" Ye Qiu asked with some surprise.

"I've brought it all, you see. Wang Tiezhu obviously came prepared, and took out two small bottles from his bag.

"Compared with ordinary liquor, this liquor has a low degree, does not go up, does not burn the throat, and has a sweet taste, I can't drink it, but the young people of the company think it's not bad. Wang Tiezhu said again.

Ye Qiu shook his head as soon as he looked at the liquor bottle, the design of this liquor bottle was a bit of a suspicion of cutting corners, and the appearance was the same as the coke in the glass bottle.

However, the brand of wine is somewhat interesting.