1. "Innocent minor", this is the name of the wine that Wang Tiezhu took out.

"It's an interesting name. Ye Qiu said with a smile.

"Hey, I like rough and direct advertising, but I don't know what the person in charge of Qingyang thought before, I'm not afraid of what to advertise, and I want to leave my innocence in the world, isn't this nonsense. Wang Tiezhu complained with a smile.

"What does this have to do with wine?" Ye Qiu was also stunned for a moment and asked.

"Who knows, I guess I think there are two words of innocence in this poem. Wang Tiezhu scratched his head and said.

"Why don't you taste it?" Wang Tiezhu encouraged.

"Uh...... Okay, I'll taste it. Ye Qiu nodded.

After all, if you really want to make this wine, then you have to make sure that the taste of this is okay first, otherwise you can't support Adou.

Wang Tiezhu opened the cap of the wine bottle and poured a small glass for Ye Qiu.

Ye Qiu picked it up and smelled it, the taste was not as strong as the aroma of other liquors, but it was fresh.

After taking a small sip, Ye Qiu felt it, it was not as strong as other liquors, and the taste was okay, but after all, Ye Qiu was not a person who often drank alcohol, so he could only say that so far, he felt okay.

"It's okay, but it's better to get more people to try it and see how the young people react. Ye Qiu put down the wine glass and said.

"Brother Wang, what do you think are the characteristics of the current liquor brand?" Ye Qiu asked.

"Features?" Wang Tiezhu was a little confused.

"It's an impression. Ye Qiu said.

"This, I think, most of the domestic liquor brands, those that are more famous, are digging deep into history, how many years, how many years of brand history, etc., and that is, noble, long history, rare, etc., I don't know if I'm right?" Wang Tiezhu thought for a while and said.

Ye Qiu snapped his fingers: "Yes, to sum it up, Gaodashang! Most of the current liquor brands are playing Gaoda, and it is precisely because of this that it is difficult for liquor to be accepted by young people." ”

"When it comes to liquor, the first thing that comes to people's minds is, tradition, tradition is not bad, but young people obviously don't like it that much, what do young people like? cocktails, foreign wine, red wine, because these things are fashionable and foreign. ”

"Why is this happening? Because many young people think that those things are fashionable, they are trends, and who are the people who often drink liquor? Bosses, civil servants, officials, or according to age groups, are all in their twenties and above. ”

But that's not what young people like. Therefore, if you want to quit this brand and make young people accept it, you must first make them recognize it and feel that this is the wine they should drink at their age. Ye Qiu thought for a moment and said.

"So, Brother Wang, if this brand wants to do, first of all, it must start from the first impression, what is the first impression? For some old liquor, their brand is the first impression, but for the new brand, the first impression is to see. ”

"What do you see? What you see is the appearance, so you need to work the bottle and packaging, to be individual, to be young, to be youthful!"

"What is a young person? Young people represent this personality, represent rebellion, openness, and baijiu has always created an impression that it is traditional and conservative! ”

"It's important to wait until you drink it to know whether the wine is good or not, but we need to make people curious about the product and try it before we can think about the taste. ”

"To do it, when people see this bottle, they don't know what it is, but when they look at the appearance, they feel that it is interesting, so that people's desire to buy can be aroused. Ye Qiu said a lot in one breath.

"Ah, I'll find a design team to design a new shape for the new wine, by the way, do you have any suggestions?" Wang Tiezhu nodded and asked again.

"The name of the brand, don't you want to use any innocent keys, right?" Ye Qiu asked with a smile.

"This ......" Wang Tiezhu scratched his head a little.

"Forget it, I'll just help you think of one, just call Qing Xiaobai, what do you think?" Ye Qiu asked.

Wang Tiezhu looked confused, is there any difference between this and the previous one?

“......”

However, for Ye Qiu, Wang Tiezhu is extremely respectful, so if he doesn't understand, he simply doesn't want to think about it, anyway, this matter will definitely have to fight for Ye Qiu's opinion in the end, so if you are innocent, you will be innocent.

"By the way, brother, what did you mean when you said that I came at the right time?" Wang Tiezhu remembered what Ye Qiu had said before, and asked with some confusion.

"Dianjin Film and Television is filming a TV series, well, it should be a popular TV series, you can consider implanting this Qingxiaobai into the plot of the TV series......" Ye Qiu thought of the fried chicken and beer package in his previous life, in fact, Ye Qiu has never understood, why does it have to be fried chicken and beer?

It's understandable to drink beer in summer, but what is the stalk of drinking beer in winter and drinking beer on a snowy day?

Since beer is okay, why can't liquor? And Qing Xiaobai's positioning can be said to be more in line with the plot.

That's why Ye Qiu just said that, replacing fried chicken + beer with fried chicken + Qingxiaobai, Ye Qiu believes that it will also be a gimmick.

Wang Tiezhu's eyes lit up when he heard this, Ye Qiu said that he could be hot, he would not doubt at all, who is Ye Qiu? That has never failed, especially Ye Qiu's vision, it is a must.

As for the problem of more money and less money, Wang Tiezhu didn't think about it at all, is the problem that can be solved with money still a problem? And the key is that people who have worked with Ye Qiu know that the money spent on Ye Qiu's side is worth it.

Wang Tiezhu left in a hurry, "You from the Star" has been filming for a long time, although it is not difficult to say that temporary product placement is not a difficult thing, but after all, this is somewhat related to the plot, so it should be fast rather than slow.

And Ye Qiu said so, obviously thinking that this was a rare opportunity, so Wang Tiezhu naturally would not be stupid enough to give up this opportunity.

So he needs to hurry back and let the design team design the shape, packaging and so on as soon as possible, and the most bizarre thing is to make the product placement appear innocent.

As for the rest, anyway, it was handed over to Ye Qiu, or to the gold advertising to operate, but Wang Tiezhu was not worried at all.

There are still many things to do, after Wang Tiezhu left, Ye Qiu made a phone call to a gold advertisement, a brand promotion plan, which is not a small list.

It is also a big case for the gold advertisement, and it cannot be overstated.

And this time, Ye Qiu personally led the series promotion of this brand, so after learning the news, the people in the creative department all rushed to join in.

What Ye Qiu wants to imitate is the marketing strategy of "Jiang Xiaobai" in his previous life, and the difference between "Jiang Xiaobai" in his previous life is that Wang Tiezhu is rich and willing to spend money.

Moreover, if it can be pushed by "You from the Stars", the effect and starting point are obviously higher than "Jiang Xiaobai" in the previous life.