The two had lunch and filled their stomachs, and after the waiter cleaned up, the two asked for a pot of tea. Pen, fun, and www.biquge.info

While sipping tea, we started chatting.

"I wonder if Mr. Ye has any knowledge about the home appliance industry?" asked Liang Min with a smile.

"To be honest, there was no before this, for the home appliance industry, I was also cramming temporarily, and after learning the identity of Mr. Liang Min, I had some understanding. Ye Qiu said bluntly.

Liang Min nodded.

I also listened to Ye Qiudao: "As the national economic conditions are getting better and better, the requirements for the quality of life are getting higher and higher, household appliances in the past, perhaps for the people, are still luxury, but with the development of the economy, household appliances will also gradually evolve from luxury goods to daily necessities." ”

"Of course, with the rise of people's demand, household appliances into the homes of ordinary people has also become an inevitable trend, this, I think, Mr. Liang knows better than me, and there is demand, there is a market, the home appliance market will be bigger and bigger, but with that, more and more capital into the home appliance industry, the competition will become more and more fierce. ”

Ye Qiu briefly said his opinion, Liang Min nodded and said: "Mr. Ye is right, the home appliance industry is different from industries such as automobiles, there are no technical barriers, and the threshold is relatively low, so it means that the competition will be more intense." ”

"Don't hide it from Mr. Ye, although Haixing Electric occupies a large proportion of the share in China, but with more and more capital joining, with the entry of overseas home appliance brands, the development of Haixing Electric has also fallen into a bottleneck stage, before Mr. Ye handled several cases, have achieved great success from advertising and marketing, so, I am wondering, can with the help of marketing strategies, to break through this bottleneck. Liang Min looked at Ye Qiu and said.

Liang Min's thoughts were not unexpected by Ye Qiu, but Ye Qiu still shook his head and said, "Mr. Liang, I don't know if you have noticed the characteristics of the products in the several cases I have handled before. ”

"Let's take creative media as an example, creative media, first of all, building TV advertising, this creativity, although it can be one step ahead of other media companies, but the reason why creative media can succeed is because there are natural barriers to building TV advertising. ”

"When I was talking to Li Zhiqiang about cooperation, I told him that you need to prepare a lot of money to win most of the market share first, and the barrier to building TV is that after an office building cooperates with creative media, you can't cooperate with other media, because you can't install many TVs at an elevator door. ”

"Speaking of QQ, there is a natural Matthew effect in the instant messaging software industry, once you take the lead, you can calmly deal with competitors. ”

"This is not the case in the household appliances industry, so perhaps a good advertising strategy can increase sales for Haixing appliances in a short period of time, but it is definitely not a long-term solution, after all, household appliances are updated quickly, and there are more competitors. A simple marketing strategy can't be a final word!"

"So, let's not talk about advertising today!" Ye Qiu smiled and took a sip of short-term tea.

After listening to Ye Qiu's words, Liang Min nodded, indeed as Ye Qiu said, the household appliance industry is different from the products of those cases handled by Ye Qiu, and now Haixing Electric has occupied a large proportion of Huaguo's share.

Liang Min couldn't help but be a little disappointed, originally he came to see Ye Qiu to think if he could find a breakthrough in advertising and marketing, but now it seems that it is obviously not possible.

"There's a saying in the advertising industry that it's better to die than to innovate! Ye Qiu said with a smile.

"Innovation?" Liang Min looked at Ye Qiu with some confusion. In fact, the topic of innovation is completely cliché, every enterprise is talking about innovation, and the same is true for Haixing Electric.

"Yes,Technological innovation in the home appliance industry is very fast,Take TV as an example,The previous TV was black and white,Now it's color TV,This is innovation,There was no LCD TV before,Now there is,This is also innovation,Of course,In comparison,These innovations,The technical content is much higher。 ”

"So in addition to these high-tech innovations, can we innovate in other areas?"

"Take washing machines as an example, I don't know where Mr. Liang thinks the innovation of washing machines is?" Ye Qiu asked.

"The washing machine is fully automated, water-saving, and cleaner?" replied Liang Min after a moment of silence.

"Yes, these are innovations, but I think other electrical companies think the same way, right?"

"So how do you stand out from your competitors? These relatively 'normal' innovations are obviously not enough. Ye Qiu shook his head and said.

"The reason why my advertising ideas are successful is because I think of ideas that are more distinctive than other people's, and the same is true when it comes to innovation, whether it's technological innovation or other innovations. ”

"To sum up, that is, people have me, people have nothing, and people have me!"

"I have people, I have no people, and I have excellent people!" Liang Min repeated Ye Qiu's words.

But then he smiled bitterly again, everyone understands the truth, but how easy is it to do?

"Mr. Ye seems to have made up his mind, please give me advice!" Liang Min looked at Ye Qiu and said sincerely.

"Mr. Liang, let's take the washing machine as an example, Mr. Liang thinks that the purpose of people buying washing machines is to do it?" Ye Qiu asked a question that sounded a little silly, what is the purpose of buying a washing machine?

Liang Min looked at Ye Qiu with a surprised expression.

But Ye Qiu continued: "Mr. Liang may think that my question is a little too stupid? Of course, the washing machine is used for laundry, but in fact, is this really the case?"

"I think many people, including Mr. Liang's competitors, will also think the same, so can people really only use washing machines to wash clothes?"

"Isn't it?" Liang Min was a little dazed.

"Yes, indeed, washing machines, as the name suggests, have been used to wash clothes since they were born, but can they really only wash clothes?"

"If that's just the case, the same washing machine, why do you have to choose Starfish? Everyone's washing machine is the same function, maybe the brand of Starfish is bigger, but it may not be bigger than those overseas brands. ”、

"In the same way, the same function, how do you achieve the superiority of people? Unless there is a big difference in the effect, it is difficult for ordinary people to distinguish clearly. ”

"So why not innovate from the perspective of no one else?" Ye Qiu said with a smile. (To be continued.) )