When Ye Qiu saw the big red banner hanging at the entrance of the Industrial and Commercial School of Jiangnan University, which read, "Welcome advertising genius Ye Qiu to this school", he couldn't help but feel a little proud. Pen, fun, and www.biquge.info

In his previous life, Ye Qiu had seen similar welcome slogans, but he never thought that one day his name would be able to hang on it in a grand manner.

Ye Qiu's lecture was held in the largest trapezoidal multimedia classroom in the School of Industry and Business.

"Good afternoon, students, I am very happy to invite a young advertising master today, I believe you already know who he is, okay, I won't introduce him more, we have invited Mr. Ye Qiu. ”

When Ye Qiu walked up to the podium and saw that the podium was full of students, he was also a little flattered, when did buddy have such a big appeal?

Isn't it just for advertising design and production students? Why are there so many people? The classroom, which was supposed to accommodate 300 people, was not only full, but also had a lot of students standing.

And when they saw Ye Qiu standing on the podium, the students in the audience were stunned, although most people knew that Ye Qiu was very young, but when they saw that Ye Qiu on the stage, maybe even younger than them, they were shocked.

In the burst of applause, there was a lot of noisy discussion, and it was obvious that Ye Qiu's youth was still a little unexpected by the students.

"So young? It seems that the information says that he is only twenty years old, right? younger than us?"

"It's really better than people to die, people are not as old as us, but they are already billionaires, and we are ......"

"So young, I wonder if he has a girlfriend?"

……

There was a noisy discussion in the audience, and it was not until Ye Qiu reached out and patted the microphone that the students in the audience gradually quieted down.

To be honest, Ye Qiu was inevitably a little nervous when he saw so many people at the beginning, after all, this was the first time he had taught so many people.

There are also many professors and lecturers from schools in the audience, to be honest, many people, seeing Ye Qiu so young, can't help but have some doubts in their hearts, are Ye Qiu's dazzling achievements real?

"Today, I'm standing here, I've been off the stage just now, and I'm constantly thinking about whether I'm qualified to stand here. Perhaps, maybe you know me, you probably know, I didn't go to college. However, I am thinking that the reason why a university is called a university is that it should not be based on the level of academic qualifications. As long as he learns and learns to be useful, then, even if he is a primary school student, he can stand here. ”

"To get back to the point, today I want to talk to you about advertising, advertising has a variety of forms, there are many kinds of media, there are print static advertising, there are video advertising, sound advertising, silent advertising, etc., there should be a lot of advertising students here, should know that the three elements of advertising are composed of advertising objectives, information personality and consumer psychology. ”

"But we're not going to talk about that today. ”

Ye Qiu showed a smile and said: "What I want to tell you today is some of my own views on advertising, first of all, exaggeration, everyone recalls the advertisements they have seen, it is not difficult to find a common denominator, that is, exaggeration, for example, the first print advertisement I did, the advertising words are, on me once, unforgettable, in fact, in this advertising sentence, there is a characteristic first, that is, exaggeration." To be unforgettable for a lifetime is to exaggerate. ”

When many students heard Ye Qiu's words, they couldn't help but recall the advertisements they had seen, and suddenly found that indeed, as Ye Qiu said, almost every advertisement had more or less exaggerated elements.

Then it is the same exaggeration, but the effect of expressing this exaggeration in different ways is different, and the first thing I will tell you today is how to use exaggeration. ”

"Let's start with a game, think of ourselves as a product, and praise yourself in one sentence, how would you describe it? Ye Qiu said with a smile.

"The classmate in yellow, you say. Ye Qiu pointed to a male classmate in the front row.

The male classmate who was named looked a little nervous, but still said: "Then I'll try, everyone loves it, the car sees the car, the flowers bloom, the birds see the birds, it's me." ”

"Flutter!"

"Haha!"

Many people were amused.

"Okay, next, the beautiful woman with her hand raised, the one in the white dress. Ye Qiu didn't make any comments, but pointed to a female classmate who raised her hand.

"There are beautiful women in the north, peerless and independent. One look at the city, and then look at the country. Rather don't know the city and the country, the beauty is hard to get, it's Miss Ben and me. ”

Next, Ye Qiu named a few more classmates.

"Unparalleled in the world, peerless, talented, the embodiment of justice and strength, beauty and wisdom coexist......"

"If being handsome is a sin, then I am guilty, and if being cool is a mistake, then I am wrong again and again!"

"If I'm a woman, marry a man like me!"

……

For a while, the students were full of witty remarks and boasted about themselves in all sorts of ways, and the atmosphere of the scene was lively all of a sudden.

"We all boasted about ourselves, and everyone said that we should let Mr. Ye come too!"

"Yes, Mr. Ye will have one too!"

"Teacher Ye, come one!"

"Let's ......"

The students in the audience cheered.

"Very good, in fact, in my opinion, advertising is actually a kind of boasting behavior of manufacturers about the products they want to promote. In different ways, the features and advantages of the product are amplified and displayed in a variety of forms. Then I'll have one too. ”

Hearing that Ye Qiu was going to come, the students in the audience suddenly quieted down tacitly, and they all looked at Ye Qiu with anticipation and curiosity, wanting to hear what kind of sentences the famous Ye Qiu would use to boast about himself.

Ye Qiu first sighed, and then said, "Do you know, I'm so tired. ”

The students in the audience looked at each other one by one, I was so tired? What kind of boasting is this?

Before everyone could react, Ye Qiu's other words made all the students laugh.

"I've been suffering from the handsomeness and wit that I shouldn't have at my age. ”

"Hahaha!"

"Don't be so exaggerated. ”

"It is worthy of Mr. Ye, even his boasting is so fresh and refined. ”

"I've been suffering from the handsomeness and wit that I shouldn't have at my age, haha, it's shameless, but I like it. ”

This sentence, in the previous life, in the Internet era, has long been used rotten, but in this era, it is indeed so fresh and refined.

"Okay, so let's go back to advertising, I've done a few advertising cases during this time, and next, let's talk about these cases. ”

"First of all, please look at the big screen, this is the "old aunt" chili sauce, now we are going to make a print advertisement of this chili sauce, now, everyone use imagination, with exaggerated expression methods, to show this print advertisement, if it were you, what would you do?"