This is one of the cases of print advertisements that Ye Qiu received some time ago, the old aunt chili sauce. Pen, fun, and www.biquge.info

After the previous boastful word game, many students in the audience opened their brains, and at this time, Ye Qiu came up with a realistic product case for everyone to do, and many students buried their heads in it.

In fact, Ye Qiu still has an idea, the current gold point idea is actually still an empty shell, in the future, Ye Qiu does not plan to recruit too many people, and now that Ye Qiu's fame has been hit, the gold point idea has also become popular all of a sudden, and Ye Qiu has received a lot of advertising commissions during this time.

Of course, there are many classic advertising cases in Ye Qiu's memory, but in the long run, he can only sit and eat the mountain, but no matter how small the mosquito is, it is also meat, so he can't help but take it, right?

However, this invitation from Jiangnan University made Ye Qiu think of a way, that is, some of the advertisements received by the gold idea in the future can be handed over to the advertising students of Jiangnan University to do.

It is enough to be responsible for screening out good ideas, of course, cooperating with the advertising major of Jiangnan University is only the first attempt, and this cooperation can be expanded in the future.

Ye Qiu believes that this will be a win-win cooperation for both Jiangnan University and students. In fact, before coming, Ye Qiu had already mentioned this idea to the leaders of the Industrial and Commercial School of Jiangnan University.

After a few minutes, Ye Qiu saw that some students in the audience raised their hands.

"Okay, some students already have ideas, let's listen to the creativity of this student, of course, before this, I want to tell you a good news, not only this time, in the future, Dianjin Creative will cooperate with Jiangnan University advertising production major, Dianjin Creative is responsible for advertising business, and then ask all students to provide creativity, once the creativity is adopted, then the corresponding remuneration will be paid, and when the advertisement is placed, the name of the creative provider will also appear on the advertisement."

"Wow! The school has opened up. ”

"This is good!"

"Great."

Many times, when students are doing advertising homework, they will always lack motivation, but if they do it well, they can gain fame and fortune, then this motivation will naturally be there.

For a while, there were many students from other majors in the audience, who were envious of the students majoring in advertising.

"Okay, let's listen to this student's idea first." Ye Qiu was very satisfied with the reaction of his classmates, which was exactly what he wanted.

On the one hand, the advertising department of Jiangnan University can generate income through cooperation, and when students do advertising homework, they can gain fame and fortune because they do well, and they naturally have motivation, and for the idea of gold pointing, for Ye Qiu, there is no need to worry about sitting and eating empty, and Ye Qiu believes that the power of the masses is strong.

"In the advertisement of chili sauce, I think the focus should be on a 'spicy word', and Mr. Ye said that through an exaggerated way to show spicy, spicy, can be fired, I want to highlight the spicy of the old aunt chili pepper through the exaggerated image of spitting flames."

Spitting fire to express spicy is indeed an exaggerated expression, but this idea is a bit mediocre.

"Yes, it is indeed a good idea to show the spicinessness of chili sauce through fire, but this idea has been shown in many advertisements for chili sauce, so it is desirable to be creative, but it is not innovative enough. Exaggeration is essential to attract people's attention, but at the same time, it is necessary to be innovative and different. Ye Qiu commented.

"Okay, another classmate is creative, that handsome guy in a white shirt." Ye Qiu said by name again.

"At first, I also thought about using fire to express spiciness, but I have seen other chili sauce commercials on TV before, and I have used similar ideas, and I came up with the idea of expressing spicy through color."

"We usually eat chili sauce, after being spicy, we will blush, speaking of blushing, I think of a historical figure, the martial god Guan Yu Guan Yunchang, but if it is expressed through Guan Gong, his original face is red, but some can not be highlighted, so I thought of another historical figure known for his skin color, black-faced Zhang Fei, and black-faced Bao Gong."

"Guan Gong was originally red-faced and couldn't stand out, so Zhang Fei and Bao Gong were originally black-faced, if Zhang Fei and Bao Gong ate chili sauce, could their black faces turn into red faces? Isn't it more spicy? ”

"So, my idea is that Bao Gong turns red and Zhang Fei turns red to highlight the spicy chili sauce. Mr. Ye, do you think it's okay? The classmate said with some excitement.

"Bang Bang!" Ye Qiu also applauded the student's whimsy.

At the same time, the audience also burst into warm applause, this idea is indeed very good, and it is indeed more creative than the previous mouth flames.

"What's your name?" Ye Qiu asked.

"Li Jin." The classmate looked a little excited.

"Your creativity is very good, but if you add two advertising words, it will be even better, such as Bao Gong, you can bring an advertising slogan, 'Bao you are spicy', and Zhang Fei, the same can be used, 'change your face'!" These two advertising words were not thought up by Ye Qiu, and he had to sigh that there were really masters among so many students.

His idea actually coincides with an award-winning print advertising idea in Ye Qiu's memory, and the advertising slogan of the original advertisement is these two sentences.

"Wrap you spicy, change your face."

"Haha! It's a good idea, why didn't I think of it? ”

"yes, this one is interesting, it's much more interesting than the previous spitting flames."

"The advertising creativity is good, but the advertising words are the finishing touch."

The students in the audience suddenly discussed. They can still listen to whether the advertising creativity is good or not, after all, there are many people here who are advertising students.

"Your idea, I will give it to the manufacturer of the 'old aunt', I believe that they will be satisfied with this idea, if it is adopted at that time, Li Jin, congratulations, you will become the first student to succeed in this cooperation, I believe that the old aunt will not be stingy with advertising costs." Ye Qiu said with a smile.

As soon as Ye Qiu's words fell, there was a roaring applause from the audience, the applause was applauding the excitement of this idea, and at the same time being happy for that classmate, and Li Jin completely set an example for them.

"Actually, before that, I also made an idea, let's take a look. In fact, the same use of fire to show spicy, although there are already many similar advertisements in use, but the same can be innovative, please see. Ye Qiu said, and a print advertisement appeared on the big screen behind him.