Reaching out to touch the edge of my sister's face, the dark clouds flew for half a day. Reaching out to touch the front of my sister's head, the heavenly court is full and addictive. ”

The female clerk next to her sneered: "Why are you still singing on the eighteenth touch?" ”

"Don't mention it, Dong Yunxiang, the eighteenth draft of the advertising slogan has finally passed, just six words."

"I know, Dong Yunxiang sheep and sheep, the whole company has spread all over the company."

"Yes, it's these six words, help, it's simple." The life of hard work is probably the same, and being able to make a draft satisfy Party A can make Party B scold 10,000 hemp and wheat husks less.

The essence of these six words is that you can no longer squeeze in any superfluous words.

If you say, Dong Yunxiang sheep sheep, Dong Yunxiang woolen sweater, then it is not delicious.

So, just six words.

As for how to make people understand that this is an advertisement for selling woolen sweaters, that is, six big characters were put on the TV commercial, Dong Yunxiang woolen sweater.

dominate the screen for half a minute, take turns 'Dong Yunxiang sheep and sheep', and ask if you are afraid.

The creative was approved quickly, and it took no effort to shoot it.

I found a children's voice and just read it once.

It's all about consistency, just replay, and a little bit of pitch or tone can destroy the magic.

In September in Harbour City, suddenly like a night of spring breeze, the subway is full of sheep and sheep.

Today there is wine, today there is drunk, tomorrow it will be all sheep and sheep.

The subway was swept by white characters on a red background, all of which were Dong Yunxiang sheep and sheep.

Office workers who work from 9 to 5 always laugh when they see these six big characters, as if they are seeing a neuropathy.

In October, TV commercials were fully launched, and all the Dong Yunxiang advertisements of CCTV advertisements were replaced by Dong Yunxiang Yangyang.

All of a sudden, the magic sound permeated the ears, and anyone who could hear it with their ears did not escape the devastation of this advertising slogan.

The initiator is learning at home how to stir-fry cabbage without vinegar.

The first rain of October came.

Overnight, the temperature plummeted, and with the cooling, it was the enthusiasm of the public to buy woolen sweaters.

In the major supermarkets and stalls across the country, people who buy woolen sweaters will always ask if there are any sheep and sheep.

The vendor smiled knowingly: "Dong Yunxiang, tasteful, suitable for you." ”

All of a sudden, Dong Yunxiang's workers in three shifts could no longer meet the market, and the big man of Dong Yunxiang Group waved his hand and bought it.

Buy a few factories to come over and OEM.

No one can take care of this kind of dirty thing, and that's how the world works anyway.

News feedback, this advertisement, worth more than 100 million, is far from reflecting the amazing degree of its magic, in short, there are two or three woolen sweater merchants on the market who have directly quit the industry without saying a word.

Accustomed to eating cabbage and changing the taste, Jing Ku was thinking about whether to endure the pain and rub it, when the phone rang, Jing Ku put down a yellowed and worn book in his hand, put it on the table, and picked up the phone.

"Hello?"

"Hey, Jing Ku, my old Yang!"

"Manager Yang, is there something?"

"I'll tell you, Winter Cloud is on fire! The fire is miserable, and it can't be burned anymore. ”

"Oh." Jing Ku picked up a mouthful of food: "What's more, the electricity bill is expensive, and the telephone bill is even more expensive." ”

"I didn't charge your phone bill, I'm embarrassed to call you?" Manager Yang on the other end of the phone raised his voice: "This case, it is very beautiful, it is a big victory, our president said, when you come to join, a senior leadership position is waiting for you." ”

Jing Ku has been addicted to reading recently, and he doesn't want to go out at all, so he is out of the house: "What, although the phone bill is charged, the electricity bill is still very expensive, so I'll hang up the phone first." ”

"Don't mind, don't mind, listen to me."

"You say." Jing Ku turned on the speakerphone, put the phone on the table, picked up the rice bowl and continued to eat.

"In this advertisement, your words are the key, the president speaks, and 10% of the profits of this project will be directly punched in for you."

"How much is that?"

"300,000, not much, but I didn't expect this project to be done like this, so the profit is not high, but we now have a new project, and if we do it well, the profit will be much higher than this, are you interested?"

“684239***********4823。”

Manager Yang was stunned: "What is this?" ”

"Card number, ABC."

After finishing speaking, Jing Ku hung up the phone directly, and the electricity bill was really expensive.

If you don't know the price of firewood and rice, you will pretend to be forced everywhere with a hard brush in the future, and the money you sell is not as expensive as pen and ink, and now is not the time. Alone, in case of a dangerous illness, it is not possible to have some money to live by. Jing Ku has recently slowly put his memories together, and made up his mind that once things are done, he will immediately set off to make money.

What Jing Ku didn't expect was that the action over there was very fast, and in twenty minutes, the money arrived.

After another half an hour, the phone called again: "It's okay to pay for electricity." ”

"No problem, you say." Jing Ku continues to be hands-free.

"That's the case, this time, there is a pharmaceutical company, launched a health care product, trying to occupy market share, but I don't know how to do it, so I focused on TV commercials, originally prepared to do it in a small TV station, but I don't know how to hear about us, so I decided to invest a lot of money, engage in satellite TV advertising, and visually invest in the four most popular satellite TV."

Jing Ku rolled his eyes: "What I asked was, what company, what medicine, what requirements, and how much." ”

"Yunshan Pharmaceutical, is a high-end nourishing product that nourishes yin and yang, investing 30 million in advertising, if it is done well, the profit can be 5 million, the president said, if you finally adopt your plan, according to 20 percent."

"Twenty percent, that's a million, do you have paper and pen?"

Manager Yang was stunned for a moment: "Yes." ”

High-grade nourishing products that nourish yin and yang, that is, kidney treasure, Jing Ku can only think of a bewitching woman standing at the window blowing the wind, and behind her is a man with trembling legs and stomach.

After a certain vial appeared, the man instantly puffed up his muscles.

"Hold all the pen and paper."

"Take it."

"Yunshan brand kidney treasure, he is good and I am good." Jing Ku is expensive, mainly because the electricity is expensive, and he is too lazy to say.

"Don't think about it?"

"What I think of must be able to withstand the test of the market, don't think about it, you don't have to say much about advertising, act in a mime, and finally the heroine says this. Remember, it must be dark at the beginning and bright at the end, so I don't need to tell you what the scene is like, right? "Jing Ku still has to wash the dishes.

"I understand, I understand, if I don't understand this, is it still a man, hehehe."

"Hey, hey, hey? I'll tell you a joke, you have to pay for it, do you want to listen to it? ”

"Charges?" Manager Yang was happy: "I don't have the money to ask you for Master Jingku's words, how many words do you have for a joke, you can't afford to sell me." ”

"Oh, forget it." Jing Ku: "Charge me the phone bill, call me if you have something." ”

The advertising words were finally placed on the desktop of a bunch of bigwigs in Times Advertising.

The president grinned: "Vulgar, direct, I like it." ”

Director of Copywriting: "How did this person grow his brain?" This is ironclad. ”

Director of Film and Television: "I want to give it a try." Tut, don't talk about shooting this picture, I feel a little impulsive to secretly buy a bottle when I think about it. ”

After a few bigwigs met, they felt that this might be about to become popular again.

President: "What should I do if I don't want to come to the company?" ”

"I've done it in a magazine before, and the magazine has a way for those big-name authors who like to drag their manuscripts."

"What's the solution?"

"An assistant."

The director's eyes lit up: "Ask someone to go to his hometown?" ”

"That's it."

"What kind of people?"

"Only when you are young can you have a common language."

"Female, male and female, not tired of work."

"It's better to be a poor girl, a graduate of a rich family, so that she won't want to go to the countryside, let alone be an assistant."

HR Manager Yang patted his thigh: "Speaking of which, I have a candidate." ”

"Tell me about it."

"This year's graduates are really beautiful, fairy-like. When I was recruiting, I accepted her without asking anything, but I didn't want to go to public relations, and now I stay in the company every day and have nothing to do. ”

"Can people be willing to go on a long-term business trip?"

"Raise the salary, now the new graduates, the salary is only 15,000, give her 2,000, a monthly subsidy of 500, reimbursement of a certain amount of expenses, the estimate is about the same."

"It won't cost a few dollars that month, so it's settled."