Chapter 17 New customers come to the door
The human heart is always insatiable, especially when there is contrast!
Zhang Bo and his wife are like this! Seeing that their neighbor's clothing store is booming and making money every day, they have even set up another storefront and opened another clothing store on the pedestrian street! Zhang Bo and his wife are naturally very angry! The location of their own shop is better than that of their neighbors, and the shop is bigger than that of their neighbors, so why can't we make a fortune by opening a store?
So the two of them were heartbroken, so they did not renew the contract with the original tenant, but chose to open their own store!
Zhang Bo used to deliver goods to shopping malls, so he has an advantage over ordinary people in this regard!
Not to mention, Zhang Bo and his wife also held a special family meeting before opening the store! In the end, they decided to open a small commodity store! This is because Zhang Bo gained experience when he delivered goods in the past, that is, the shopping mall, the best sellers, the most frequent purchases, but on the contrary, those inconspicuous daily necessities!
Moreover, don't underestimate those daily necessities gadgets, the profits are very high! Moreover, Zhang Bo is very familiar with this aspect, and is very familiar with those wholesale manufacturers!
So, soon, a store selling small daily necessities opened!
At the beginning, it was indeed very popular for a while, because there were many shops selling those daily small commodities in the neighborhood, including the pedestrian street, but there was no one that specialized in selling these small commodities!
Zhang Bo's store is booming, and it will naturally attract attention, and soon someone opened the same daily commodity store!
Zhang Bo's small commodity store is better than the other party, so at the beginning, it was nothing, although the business was robbed of some, but it was within the range of affordability!
It was only very soon that Zhang Bo found that the business in the store was getting worse and worse, and the reason was very simple, that is, the things in the other store were often cheaper than the things in Zhang Bo's store, although it was only a little cheaper, but it successfully stole a lot of business!
In view of this, Zhang Bo also quickly began to reduce prices, but as soon as this price war started, it fell into a dead loop.
Although, Zhang Bo because of the better location of the store, so he still grabbed back a lot of business, which should have been a good thing, but gradually Zhang Bo found that the price was lowered, and the profit was low, but the number of people who bought did not increase too much, and in the end, Zhang Bo calculated it and found that at such a low price now, the money earned every month is not even as much as it was rented to others to collect store rent!
Although the price of the other store has also been reduced, the store is relatively small, and the geographical location of the store is relatively partial, and the rent is naturally relatively low, which is acceptable!
For this reason, Zhang Bo is also anxious, if it goes on like this, it will not be much more to work hard to open a store and sit comfortably at home to collect rent! And this is still without calculating the labor cost of their couple!
For this reason, Zhang Bo and his wife even had the idea of renting out the store again!
On Valentine's Day, the big event on the pedestrian street, Zhang Bo and his wife naturally knew that the two of them also went to sign up for the hug competition! Although they didn't win the grand prize, they received a lot of VIP cards that could be discounted, and the two of them bought a lot of things that day!
Thinking of the activities done by others, it is booming, especially when I learned about this Qixi Festival, the neighbor's house actually has a share!
The two were even more disheartened! As a result, in a casual conversation with their neighbors, they accidentally learned that the idea of this Qixi Festival event was given by the owner of the gold advertisement on Wendong Street!
When the neighbor talked about it, he sighed even more, the gold shop, worthy of its name, is really a bit of a stone into gold!
He even listed the achievements of the gold advertisement, the "Jiangnan Leather Factory" that has been widely circulated recently, and the shoe store on the pedestrian street that has been hanging "the last three days"!
The neighbor also said that the business is not bad now, otherwise, he would definitely have to find that master to come up with ideas!
As a result, the speaker had no intention, but the listener had a heart, and Zhang Bo and his wife were very moved when they heard it! Although they were still a little skeptical about whether the boss of the Dianjin advertisement was really that godly, their store had now reached the point where it could not be opened! So why not try their luck?
The owner of the gold advertisement was forced to commit suicide because of gambling debts, but the couple knew, but it was just a gossip, but they didn't know, and now the boss of the gold advertisement was the original little clerk! Otherwise, I am afraid that I really won't believe it!
So today they found the gold ad early in the morning!
"Is there anything wrong with you?" Ye Qiu asked with a smile!
"Young man, what about your boss?" Zhang Bo asked, but he regarded Ye Qiu as a guy in the store! It's no wonder that after listening to so many words praising the boss of Dianjin Advertising, they would never believe that a person with a little bit of Shi Chengjin's ability would be a young man in his twenties!
"I am!" Ye Qiu said with a smile that was unimpressed!
"Are you the boss?" Zhang Bohu asked with a suspicious look at Ye Qiu. Pen, fun, and www.biquge.info
"Isn't it okay?
"Yes, our store is also on Wendong Street, which is the daily necessities store on the street!" Zhang Bo nodded although he felt a little incredulous.
"Is there a problem with your store's business?" Ye Qiu asked again.
"Yes, I heard that the Xidefu shoe store on the pedestrian street was originally going to be unable to do it, but the result was the idea given by your store, which not only brought Xidefu back to life, but also became more and more popular......!
"So you also want me to come up with an idea for your store, right?" Ye Qiu smiled, it wasn't easy, finally someone took the initiative to come to the door!
"Yes!" Zhang Bo nodded.
"Then tell me about the situation in your store, what products do you mainly sell, and what do you think is the reason for the business problems?" Ye Qiu asked.
"We sell small daily necessities, such as kitchen spatulas, cups, chopsticks, and hooks for the room...... As for why the business went wrong, I think it was because there was another store similar to ours here...... "Zhang Bo explained the situation in the store!
After Ye Qiu listened, he pondered for a moment, stood up and said, "Let's go, take me to your store to have a look!"
When he arrived at the store opened by Zhang Bo and his wife, Ye Qiu sighed a little, the location of Zhang Bo's store is indeed very good! It can be said that it is one of the best locations on Wendong Street! And the store area is large enough! It stands to reason that it should not be to the extent that it cannot be done!
But soon Ye Qiu understood the reason, the reason is actually very simple, that is, because of the price war, the result is that the profits are getting thinner and thinner, but they have not achieved small profits but quick turnover, so this situation will occur!