Chapter 311 Establishment of Hotel and Highway Charges
Shi Lin was silent, and after thinking about it repeatedly, he said, "Well, I didn't think about making money from low-end hotels, and a small loss is acceptable."
A small room, even if it is only 10 square meters, there is a separate bathroom, air conditioning and TV, the equipment is complete, the daily accommodation fee is only 40 yuan, I think there is really no high-rise hotel in the country has this price, even if it is a residential hotel, the lowest is this price, but the sanitary conditions can not be compared.
Outside the Fifth Ring Road of the Imperial Capital, a 10-square-meter hotel suite costs 130 yuan! Of course, the price of the house is too high to compare. But even in ordinary attractions, it costs seventy or eighty yuan.
If it is a 15-square-meter room, the small double room is 60 yuan a day, and the average share per person is 30 yuan. Well, the price of this low-end hotel is okay, so let's do it according to this. ”
Guo Jie very much agrees with Shi Lin's statement: "That's it, all the people who come out to travel are rich people, and the accommodation fee of dozens of yuan a day is still paid." If you can't even afford a few dozen yuan, don't go out at all. ”
"I think it's a bit cheap, if that's the case, our company will really lose a lot, I hope to make it back from other places." One of the executives said.
Seeing that everyone was actively discussing, Shi Lin took a sip of tea, and then asked, "Then how do our mid-range hotels, high-end hotels, and special hotels set prices?"
Lian Qingqing said briskly: "The low fee is only for low-end hotels."
If it is a mid-range hotel, of course, the cost of hotel construction will also increase accordingly, and most of our hotels are in this grade.
The charge for every ten square meters of room is 60 yuan, the same 80% occupancy rate, 60,000 square meters of construction area, annual profit of about 22 million, it takes 10 years to recover the cost.
If it is a high-end hotel, it charges 100 yuan per 10 square meters (for example, a 40-square-meter senior suite, the daily accommodation fee is 400 yuan), the same 80% occupancy rate, 60,000 square meters of construction area, about 47,000 square meters of room area, the total cost of hotel construction and development is about 300 million, the annual profit is about 40 million, and it takes 8 years to recover the cost.
Premium hotels, top hotels and suites, and detached villas can be very expensive.
For example, a 400-square-meter independent villa is priced at 10,000 RMB per day, and the estimated cost of building a luxurious villa with luxury decoration is about two or three million, and it only takes more than a year to recover the cost, which is really profitable. ”
Shi Lin nodded, Lian Qing said that the independent villa, that is, in the second heart ring, there are about 2,000 small villas, all of which are mainly bamboo houses and wooden houses, and there are no traces of modern architecture from the outside of the villa, and the villas are completely integrated into nature, but the decoration style inside is unique, and there are luxurious and elegant ...... It can be said that there are various decoration styles.
SS Travel's room charges, the same star hotels and supporting facilities, are low compared to other cities.
Generally speaking, staff salaries, food and beverage costs, and water and electricity energy consumption account for 80% of the total operating costs of the hotel's housekeeping department, while in SS Travel hotels, the cost of food and beverage is not a large part, and most tourists will move to the food city to eat.
For SS Travel, with the Changyou platform, the efficiency of personnel work is greatly improved, and the labor cost of the hotel is also reduced, so the hotel operating cost of SS Travel is relatively low and the profit margin is relatively high.
For example, according to the accommodation fee standard of Lianqing, the minimum cost required by a tourist for a day, excluding tickets and round-trip fares, is a normal daily consumption of 50 or 60 yuan, which is enough for him to live in the SS tourist attraction hotel for a long time, eat, drink, and have a good time.
Low-cost accommodation is also a way to attract people in scenic spots, and it is easy to get good reviews from tourists.
Shi Lin hesitated, feeling that the accommodation pricing plan was still relatively reasonable, and agreed: "Well, the hotel accommodation fee will be implemented according to this standard for the time being.
For long-distance travel, the round-trip fare is also a major expense. Rongcheng is 400 kilometers away from the scenic spot, how do you set the price?"
Lian Qing explained: "That's right, boss, our Rongruo Expressway company has very high construction standards and high cost.
For a class of cars with less than seven seats, the toll fee is 0.33 yuan per kilometer, which is lower than the normal toll of 0.5 yuan,...... Passenger cars with more than 40 seats, 1.8 yuan per kilometer, are in accordance with the provincial standards. ”
After hearing this, Shi Lin stood up, paced back and forth in the conference room, pondered, and after a while, said: "If that, tourists take the bus, the long-distance bus generally charges 0.3-0.4 yuan per kilometer, and the ticket cost for 400 kilometers is about 120 to 160 yuan, which is very high."
Car fees can be collected according to the general standard, and those car owners can afford to drive and buy a car if they have money to drive and buy a car. Under the same flow of people, anyway, there are too many cars, and the environmental pollution is more serious, and I want to limit the opening of small cars, and it is better to take a bus.
We can reduce the toll of the bus, like a bus with more than 40 seats, the high-speed toll standard per kilometer is about 1.8 yuan, which can be reduced to 0.5 yuan per kilometer, 400 kilometers can be reduced to 520 yuan, and the apportionment to tourists is about 13 yuan.
Of course, we must limit the maximum ticket fee for all buses passing through Rongruo Expressway, and we must reduce the original ticket fee by 13 yuan per ticket.
This also has the advantage of encouraging tourists to take buses, reducing the total traffic flow, reducing pollution, and reducing the probability of high-speed congestion. After all, the annual traffic volume of high-speed companies is limited, of course, that refers to the situation of full traffic.
Fares are lower, which is also more attractive to tourists. ”
After listening to Shi Lin's suggestion, Guo Jie felt that the boss's idea was too ideal, and suggested: "Boss, I think it's better for us to open a long-distance bus company, and specialize in running Rongruo high-speed, so as to control the price of the car."
Otherwise, even if we lower the bus fare, it will not be easy to supervise. We simply took the lead and forced those buses to lower their fees. ”
Shi Lin pondered for a while, he had mutated bamboo, and he could transform the engine of the bus he bought back to increase the performance of the car.
If the long-distance bus company can ensure the ride rate, it can indeed make a lot of money, but for Shilin, making money is secondary, mainly to reduce the cost of tourists, reduce the total number of cars to reduce environmental pollution.
The most important thing is that Shilin used to take buses often, many buses are very poorly managed, and the car is rarely cleaned, especially those seats, dirty, it is possible to not clean them for several years, and those who are clean feel nauseous. If the air in the car is not good and the smell of gas and oil is strong, after sitting for a few hours, most people want to vomit.
Own travel company, should add a long-distance passenger transport department.