Chapter 12 The Past of the Restaurant
Xiao Wu is not very old, only twenty-five or sixteen years old, and Qin Feng's actual age is not much different, in the case of similar personalities, visions and even ways of thinking, Xiao Wu and Qin Feng chatted for a while, half a while, and soon had a feeling of seeing Qin Feng late, and the conversation box was also opened.
"Xiaofeng, let me tell you, if the catering sector is done well, it will really be profitable. I'll give you the simplest example: today's beef ribs, the purchase price is 25 yuan a catty, this catty of pork ribs is just enough for our master in the store to make a dish, how much does it sell? 150 yuan! After deducting the mess of labor, water and electricity, this dish will make at least 50 yuan and a profit margin of 200%!
This is still meat, vegetarian earns more, dessert after meal, a bunch of flour and spices, a plate is brought out, the cost of raw materials is only 20 yuan, how much is sold? or 150! The profit margin is more than 200% in minutes!"
Xiao Wu unconsciously turned into chatter.
Qin Feng listened to it interestingly, and said with a smile: "According to what you say, selling flour in hotels is more profitable than selling white flour, and Xu Dong should have become the richest man in the country a long time ago?"
"You can't do that. Xiao Wu shook his head and explained, "The hotel has an off-season and a peak season, and in the off-season, it is not necessarily possible to make ten tables a day, and it is common for two or three tables of guests to be made every day." In a year, the hotel is really busy for about a month or two. For more than ten days during the New Year, plus the usual festivals and weddings, the usual income can maintain the daily operation of the hotel, then it is considered a good start.
Also, now the competition in the catering industry is so fierce, many bosses in Dongou City have money in their hands and have nowhere to spend, and many people also come to mix blindly, plus those small restaurants are opening more and more, stealing customers, and now there are more hotels that can't make ends meet. Aqinglou is lucky, the signboard came out early, and the guests recognized this brand, so that it could be stable over the years. ”
What Xiao Wu said was the truth.
In Qin Feng's impression, Aqing Lou has been building a new hotel every few years since the early 90s. But since 2000, the expansion rate of Aqing Building has almost stagnated. It wasn't until he was reborn that he heard that Ah Qinglou had opened a sixth store, and there was an interval of almost ten years from the fifth hotel to the sixth hotel.
Qin Feng nodded and sighed: "If you think about it carefully, it's really not easy, I heard that at the beginning, Mr. Xu and the others were four brothers selling fried noodles in a small alley, and they can achieve the current scale by selling fried noodles, it feels incredible to think about it." ”
"Actually, there's a little story here. Xiao Wu smiled, didn't sell Guanzi, and talked about the family past with great fascination, "When my uncle first opened that store, he was actually just himself. It was probably from '81 to '83, for two years, he was the chef and the boss, and then my second and third uncles got married one after another, and after they got married, they thought that my uncle's fried noodles were selling well, so they wanted my aunts to partner with my uncle.
When the uncle heard this, he refused a word, saying that if he wanted to cooperate, then let the second and third uncles come by themselves, and everyone's wives were not allowed to interfere. As a result, my aunts and uncles were angry, and they didn't talk to my uncle for half a year. It wasn't until '85 that my brother-in-law got married. My brother-in-law didn't have a proper job at the time, and he had to support his family, so he had to go to my uncle for help.
My uncle promised my uncle that if the two of them worked together, then when they became bigger, they would have one hotel per person. Xiaofeng, do you know what my brother-in-law said at that time?"
Qin Feng thought for a while and replied, "Should he say that two hotels are boring, if you want to do it, you can build four, right?"
"Hey, you kid......" Xiao Wu glanced at Qin Feng with the eyes of a fairy, and then quickly turned his gaze back to the road, and scolded with a smile, "Damn! I really served you, can you guess this?"
Qin Feng said: "I met your uncle once, and I can probably tell who they are." ”
Xiao Wu nodded, temporarily put away his admiration, and then said: "Later, my four uncles really partnered together, the second and third uncles all took leave without pay, and none of the four aunts went to help." As a result, guess what, in the first year of the partnership between the four of them, the signboard of Aqinglou became inexplicably popular.
In fact, at that time, my uncle's restaurant was not a building at all, it was a small bungalow, but there were many people eating at that time, and many people joked, Aqing, why don't you open a restaurant, there are so many people who eat every day, and the place can't sit down. As a result, just like that, Ah Qinglou and Ah Qinglou came out.
In 86, my uncle demolished the original small bungalow, bought the neighbor's land, and built the first Aqing Building, the current Aqing Building, which was expanded on the original address, and it was almost 20 times bigger. That's almost 90 years, from 86 to 90 years, my uncle and the four of them expanded their business 20 times, do you say it's amazing?"
"Awesome. Qin Feng sincerely admired.
"The main reason is that there were relatively few people who dared to resign and open a store at that time, and in the urban area of Dongou City, my uncle's store was the earliest private restaurant. Later, after opening the hotel, my uncle said that from now on, this first Aqing Building is his own asset, but every cent of the money he earns every year will be saved to open a second room, and when the second room is opened, it will be the assets of the second uncle alone, and so on, my brother-in-law will have his own hotel sooner or later. In this way, you say that my three uncles are not working hard for my uncle?" Xiao Wu said.
Qin Feng was also a little enthusiastic when he heard it, Xu Guoqing's move that he didn't know how to describe was simply a highlight in the history of human entrepreneurship. This is definitely the best case to motivate employees!
Xiao Wu continued: "Later, in 94, my uncle and they really opened a new building, the name is New Aqing Building, the location is in Xiushan Street, you should know, right?"
"Dongou people don't know, they have to go once a year for the New Year. Qin Feng's words were slightly suspicious.
Xiao Wu nodded with Yourong and said, "Indeed, the new Aqing Building should be the largest area among all the Aqing Buildings now, and the most people will go for the New Year." ”
Speaking of this, Xiao Wu wanted to write about the fun pavilion www.biquge.info something else, and added: "In fact, the five Aqing buildings now really have their own characteristics, the oldest Aqing Building, the chef is the best; my second uncle's new Aqing Building has the largest area; the third uncle's East Aqing Building has the most luxurious decoration; my uncle's South Aqing Building, built in the new city, has a better prospect; and the Bao Yi Pavilion, which was just built last year, takes the high-end route. ”
Qin Feng interrupted: "Who does the Bao Wing Pavilion belong to?"
"Belong to my eldest uncle and second uncle, my eldest uncle and second uncle have been busy for so many years, which is equivalent to working for the third uncle and second uncle for a lifetime, and now it is time to make some money for myself. Don't look at the appearance of my uncles, in fact, all the money is in the store, and I usually can't even afford to buy a better clothes, which is very saving!" Xiao Wu said.
Hearing Xiao Wu say this, Qin Feng couldn't help but remember that when he went to deliver food a few nights ago, he saw that the four of them were all smoking a dozen low-grade cigarettes of a dozen yuan a pack, and couldn't help but nod and said, "People who want to do great things should have this kind of spirit." ”
"Yes, so when I was a child, my mother told me to learn from a few more uncles, Xiaofeng, you have to remember in the future, in this world, there is no development for no reason, who wants to enjoy the blessings that others can't enjoy, they should first suffer what others can't eat. "Xiao Wu's chicken soup for the soul is poured violently enough, if Xiao Zhao and the others hear it, they will burst into tears at this time.
However, Qin Feng had already passed the age of being moved by Chicken Soup for the Soul, so he just nodded calmly and replied calmly, "Well, definitely." ”
Speaking of this, there was a sudden and inexplicable silence in the cab.
Qin Feng coughed lightly, broke the tranquility, and asked, "Brother Chao, have you ever thought about starting your own business in the future?"
"Huh?" Xiao Wu, who was immersed in the chicken soup he brewed, suddenly came back to his senses, and when he heard Qin Feng's question, he smiled and said, "How can it be so easy to start a business, in the current market, it is as difficult as climbing to the sky if you want to make a new brand." Not to mention anything else, just dealing with those who are officials can exhaust you, and even if you have any industrial and commercial, health, and quality supervision departments, sometimes there are streets, public security, and fire fighting messes that come to join in the fun. To say that the profit of catering is so high, who doesn't want to do it, but now it's not better than before, and the opportunity has long been missed. ”
Listening to Xiao Wu's excuses, Qin Feng couldn't help but think of himself a few years ago.
They are all young people, Qin Feng understands what Xiao Wu means very well - in terms of level and ability, it is entirely possible for Xiao Ye to enter the top 500 private enterprises, but the objective conditions are too bad, so Xiao Ye is willing to work for others.
But now that I think about it, what a ridiculous idea!
"Brother Chao, I think you should start a business, it's not as difficult as you think about it. Qin Feng said lightly.
Xiao Wu turned his head to look at Qin Feng's immature face, the corners of his mouth curved, and said, "It's not as easy as you imagined." ”