In fact, although "Destiny Call Transfer" is not as good as other blockbusters in terms of production cost, because this is a feature film, it does not need any special effects, and in addition, it is somewhat similar to "Love Call Transfer", this film actually has a lot of big stars, but because it is a movie composed of four small stories, the salary is not as high as imagined. Pen, fun, and www.biquge.info

But this film actually has a lot of advantages.

First of all, although "Destiny Call Transfer" is not a sequel to "Love Call Transfer", it can be regarded as a sister chapter.

Secondly, in terms of publicity, the publicity effect of "Fate Call Transfer" is actually no worse than those big productions, especially at the beginning of Ye Qiu's five-in-a-row press conference, this film has already begun to be promoted.

And because it is unique, the same movie that is called "advertising film" by the audience, it is true that the audience does not like to watch advertisements, but if the advertisement is well shot, it is another matter. And the particularity of "Fate Call Transfer" is that only Ye Qiu dares to say directly in China that I am making a customized advertising film.

The film "Destiny Call Transfer" became a dark horse and exploded at the box office, but in terms of word-of-mouth, it was not as good as "Love Call Transfer".

Of course, this is also normal, after all, "Love Call Transfer", as the first person to eat crabs and the first advertising custom film, first made the audience lower their expectations for the plot, but it turned out that this film was really good.

Although "Destiny Call Transfer" does not have the slogan of advertising customized films, people still subconsciously think that this is also an advertising custom film. It's just that because it's the second part, there is less freshness, and because of "Love Call Transfer", the audience's expectations for this film are not low, and as a result, two kinds of word-of-mouth have naturally formed.

This time, the film critics were unprecedentedly consistent with the audience, and they did not criticize the film in a big way.

In fact, this has a little to do with the Han Hao incident in the previous "Endless Dust", film critics are also people, they also have joys, sorrows, and personal preferences.

Because "Fate Call Transfer", as the congenital opponent of "Endless Dust", after all, it was promoted that this film was targeted by Dongying from the beginning, so many film critics will subconsciously write film reviews with the idea that the enemy of the enemy is a friend.

Zeng Hua's film review made many viewers praise it.

I finished watching "Destiny Call Transfer" with a skeptical attitude just now, and after watching it, I feel that it is much better than I imagined, and it can definitely be regarded as a qualified Chinese New Year movie!

This film is composed of four short stories, which can be regarded as an innovation in the form of domestic films. Although this film is a continuation of the original "Love Call Transfer" series, it definitely surpasses "Love Call Transfer" in terms of form and story conception, although this film has a great suspicion of advertising, but looking at the investors and screenwriters of this film, it is also relieved, who makes people the king of advertising?

If you look at it from the perspective of a movie, maybe "Destiny Call Transfer" is not a good movie, but if you position this film as a commercial film, from this point of view, this is still a good commercial film.

The first story.

comedy, in terms of actors, the three are all senior comedians, and when they get together, it really makes people silly for a long time. However, today we do not analyze it from the movie itself, but from the advertising selling point.

Selling point 1: When the mobile phone was turned off on the plane, the big words "Huaguo Diantong" appeared on the mobile phone screen, obviously Dentsu invested a lot of money in this film, and it is normal to have such treatment.

Selling point 2: The mobile phones of the three protagonists are the same model, this mobile phone is really good in appearance, this is obviously also an obvious advertising placement, well, who made the dream mobile phone Ye Qiu's?

Selling point 3: Zhang Datou emphasized that it is "dual cards and double standby, and both cards are from Huaguo Diantong".

Selling point 4: Dr. Sun asked the police to use the location function to catch wanted criminals.

Although the ending is a little rushed, there is no need to emphasize the completeness of the advertisement.

In general, from the perspective of advertising films, the first advertising film, if the full score is 10, this film can give 9 points, and advertisements are everywhere.

The second story.

I won't say anything, this is one with fewer advertisements, for an advertising film, this second story, I give a bad review.

There are only two selling points, and it is still the new theme music of the new dream phone. The other second one is: if the customer service ladies of Dentsu are as beautiful as Xu Ningning, everyone should make a few more customer service calls when they are free.

From the perspective of advertising films, I can only give 5 points to this story, this is because Xu Ningning is indeed very beautiful and the music is not bad, but there is a lot less advertising placement, which is seriously inconsistent with the positioning of advertising films.

The third story.

I won't talk about the specific details, on the one hand, I don't want to spoil it, and on the other hand, our positioning is a commercial film, so don't analyze the plot like other movies.

Roughly speaking, well, this story uses one sentence Gaikui, in fact, it tells the story of a farmer who has never seen a mobile phone and uses his mobile phone to soak in a girl......

Relying on Huaguo Dian Tong and Dream Mobile Phone to soak the girl I love, I couldn't help but complain, why are the girls in the mountain village so open-eyed? Next time I go to the village, I will bring ten or eight mobile phones to the village, and I will definitely be able to soak in a class of girls. Those rural youths who have not yet solved their personal problems in life must bring a dream mobile phone with a Huaguo Dian Tong card when they go home. Remember to buy an extra battery, so that you don't have to ride around like the third child.

Well, if there's any, it's the story of making money with your phone.

This story mainly tells us the following things.

First: Huaguo Diantong's mobile phone also has a signal in the mountainous area, which is very important!

Second: Huaguo Diantong's mobile phone can make calls to other operators, such as the landline of Telecom.

Third: If your mobile phone can't be charged in the village, you can ride a bicycle to the Huaguo Diantong business hall in the town to recharge.

Fourth: mobile phone recharge cards are divided into fifty and hundred.

Fifth: Huaguodian call fee is very expensive, fifty yuan can only play for a short time~ (This seems to be a suspicion of smashing the brand of Dentsu.) ）！

Sixth: Dream phones are not afraid of falling.

Seventh: In the mountains, whoever has a mobile phone is awesome!

To sum up, the third story, from the point of view of the commercial, I give 9.9, why not give full marks? Of course, because, the fifth point, this ad is a bit negative!

The fourth story.

The fourth story is my personal favorite story, although it is also a commercial film, but the plot is still somewhat remarkable.

It's also the only story that can touch people.

Teng Shaoyan deceived everyone who could, and in the end, he finally tasted the bitter fruit, there were too many lies, even if you said the truth, but still no one would believe it.