Chapter 450: Fate's Counterattack
And how many forwarded text messages received have also become a topic that people take out. Pen, fun, pavilion www. biquge。 info
Look at how many forwarded text messages dude has received today? What does this mean? It shows that buddy has a lot of friends.
Did you post it today?
How many text messages did you receive today?
Was Teng Shaoyan in "Destiny Call Transfer" finally rescued?
What did Chairman Chen's wife steal in "Fate Call Transfer"?
How did the police find the bandits' den and rescue Dr. Sun in "Fate Call Transfer"?
And so on and so forth, and the screen was swiped on the Internet.
Of course, there are many people who proudly post the prizes, phone bills, movie tickets and so on they got because of this event on the Internet.
Under the heavy publicity force, the box office of "Destiny Call Transfer" was newly released.
As a result, the first instant reaction of many industry insiders when they saw "Fate Call Transfer" was, this is not a joke, right?
The first-week box office of 32.5 million actually exceeded the first-week box office of "Endless Dust".
In fact, even Ye Qiu didn't expect the box office of "Destiny Call Transfer" to be so high.
Ye Qiu and Zhongyi's expected box office is 20 million in the first week, which is considered a great success, but the box office is more than half higher, which is certainly not satisfactory with the performance of "Endless Dust", as well as the effect of a series of promotional activities.
But the results were far from what I expected.
You must know that the production cost of "Destiny Call Transfer" is actually not high, even if it is added to publicity, the share of the box office in this first week has made "Fate Call Transfer" recover half of the cost.
And the sales of the new dream mobile phone are also very gratifying.
In "Destiny Call Forwarding", the mobile phones used are all new mobile phones of Dream Phones, and the exquisite appearance and rich functions, as well as the affordable price, have naturally become the first choice for people who want to buy mobile phones in the near future.
"Destiny Call Transfer" actually recovered the cost before filming, and after Dentsu's Qin Ming tasted the sweetness of "Love Call Transfer", he naturally did not hesitate this time, and directly smashed nearly 10 million advertising sponsorships, which turned out to be worth the price.
Especially in "Destiny Call Forwarding", it is highlighted that Dentsu's signal in the mountains is very good, as well as wireless tracking technology, etc., in fact, these things can also be done by the other two operators, but the movie promotes Dentsu, and ordinary people will not care about these.
As a result, after the broadcast of "Destiny Call Transfer", Dream Mobile and Dentsu also reaped huge success in offline markets outside the city.
The most surprising thing for Qin Ming was the SMS forwarding activity and SMS Q&A activity, although Dentsu sent a lot of phone bills because of this, but these phone bills were actually not expensive for dentsu, but they expanded the user base for dentsu.
And although the SMS forwarded in this campaign was free, dentsu found that during the event, the user's own SMS usage was also greatly increased, compared with the same period in the previous quarter, a full 30%.
The 30% SMS fee alone is enough to wipe out Dentsu's investment in the campaign.
In fact, after "Love Call Transfer", the other two operators have also contacted Dianjin Film and Television, and they also wanted to snatch this opportunity from Dentsu.
But in the end, because the price offered by Dianjin Film and Television exceeded their expectations, it was finally cheaper than Dentsu.
After the broadcast of "Destiny Call Transfer", coupled with a series of joint launch activities, Dentsu can be described as a spring breeze, while the other two companies Unicomm and Telecom are remorseful.
Although they are all central enterprises, the feeling of being kicked on the nose and face by a little brother is naturally uncomfortable.
And with the rise of dentsu, the top management of the two operators, Lianxun and Telecom, has been criticized a lot.
They are not stupid, they naturally know that the key to all this lies in Dianjin Film and Television, or in Ye Qiu, a creative master.
It's just that what makes them depressed is that they not only missed "Love Call Transfer", but also missed "Destiny Call Transfer" because the asking price of Dianjin Film and Television was too high.
Another film of Dianjin Film and Television, "Buried Alive", is also a flower.
As for whether "Buried Alive" will have the effect of "Love Call Transfer" and "Fate Call Transfer", they will no longer be stupid enough to doubt it.
Especially even if they want to find another company in China to cooperate with a film to promote, but in China, there is only one creative master, and there is no other branch.
In "Destiny Call Transfer", dentsu's newly launched customer brand, Shenzhou Xing, has also earned countless eyeballs because of the sentence of the third child in the movie, I see it.
Shenzhou Xing, I see the line of advertising slogans have also begun to become popular because of "Fate Call Transfer".
Originally, I was worried that "Destiny Call Transfer" would be sandwiched back and forth by the two major productions of Dongying Group, but when the outside world was generally not optimistic, "Fate Call Transfer" directly killed "Endless Dust", and judging from the current box office of "Fate Call Transfer" in the first week, it is obvious that even if "Kung Fu Hero" will affect "Fate Call Transfer", it will definitely not be too big.
For this reason, some people can't help but wonder if there is "Fate Call Transfer" or the shadow of Ye Qiu and Zhongyi behind the scenes of the "Endless Dust" Han Hao fan incident?
Ordinary netizens don't know whether they believe it or not, but Dongying Group has been completely sure that this matter is completely the handiwork of Ye Qiu and Zhongyi.
Of course, it can't be said that it is entirely the credit of Ye Qiu and Zhongyi Group, Han Hao's fans are the biggest time bomb in themselves, and Ye Qiu or Zhongyi are just igniting the fuse.
For this reason, the Liangzi of the two families this time is not small, although "Endless Dust" has not yet been released, but a blockbuster with a cost of more than 100 million yuan plus publicity, but the thunder and rain are small, and it is inevitable to hit the streets in China, although the strength of Dongying, the operation in other parts of Southeast Asia, may not be a loss, but it will definitely not make much money, and even if it is to recover the cost, it will take a long time.
This is completely different from what they originally expected, if it was just Ren Shuai's personal grudge at first, then now it is a grudge between companies and companies.
As the initiator of this matter, Ren Shuai's fate is also not good-looking, although he is the chairman of the East Film Group, but the East Film Group, although it is also under the control of Ren Zhongjun, but someone must be responsible for the failure of "Endless Dust" this time.
Although Ren Shuai is Ren Zhongjun's son, because of the "Old Boy" incident some time ago and the schedule change incident, Ren Zhongjun must also give an explanation to the shareholders.
Therefore, Ren Shuai could only resign from Dongying Group gloomily.
But Ren Shuai's approach is not without results, at least now, the entire Dongying Group and Dianjin Film and Television are really on the bar.