"Pepsi, I want to put on a can??"

As soon as he saw this short and powerful headline, Luo Zhenlin had to admit that he had been successfully attracted to attention. Pen "Fun" Pavilion www.biquge.info

At that moment, he couldn't help but start wondering, I want to be canned?

Does this can refer to the can packaging of Pepsi?

But how can a person be on a can?

Is it to make a super-large tank model or something?

With all kinds of questions and puzzles, Luo Zhenlin became more and more curious to flip through it, he carefully looked at it page after page, and even specifically for each icon and every column of data, he would carefully check and check.

"Upload a first name? Printing on the can?? It turned out to be such a canning method.。。 ”

I have always seen that the core point of the whole event planning was to let users upload their names and a sentence by themselves, and finally after the collective voting of online users, the top 10 with the highest votes were selected when the cans were printed!

Luo Zhenlin fell into a deep shock!!

"This, this..."

When he read the whole plan in its entirety, he really had a feeling that he wanted to say something at this time, and he wanted to comment on it, but he really didn't know where to start.

Although this activity is so ordinary at first glance, it is simple and unusual.

However, the threshold for participation in the whole event is unprecedented, even so low that as long as you are an individual, you can easily participate in it if you can go online!

In addition, the point that ultimately attracts users is not that other advertising companies have made a price war with Coca-Cola, buy one get one free, half price for the second cup, buy one box and get two boxes free, etc.

These ordinary marketing activities that overdraft PepsiCo's brand value and overall profits, Luo Zhenlin has really seen too much since he took office.

But the attraction of this event is not to rely on any gifts, low prices, discounts, etc., but just to add a line of words on the outer packaging of Pepsi.

For PepsiCo, the cost is almost negligible!

Because the competition in the carbonated beverage market is fierce, it is normal to change or modify the outer packaging frequently!

And what is even more commendable is that this event not only does not require PepsiCo to pay a lot of costs, but on the contrary, because of this very clever voting mechanism.

So Pepsi only needs to pay a little bit of cost and price, but can infinitely maximize its advertising effect!

Coupled with the novelty of this campaign, it has the potential to become a shining point of the Pepsi brand in its own right, allowing users, especially Pepsi's target users - young people!

Let them feel cool and trendy enough, which is completely equivalent to a reshaping and packaging of the brand effect for Pepsi's current embarrassing position in the Chinese market!!

So there was almost no hesitation, Luo Zhenlin immediately convened a high-level meeting of the company, and quickly determined the preliminary intention of Internet advertising cooperation with hao123 website at the meeting!

Immediately, hao123 had an emergency meeting with Pepsi, and after a whole day of intense negotiations and mutual concessions, it was finally not until the evening that the two sides finally officially confirmed the cooperation agreement and officially signed and sealed!!

And the reason why the two sides will engage in such a long negotiation tug-of-war is that the core point of the contradiction lies in the specific way of cooperation.

PepsiCo wants to acquire users cheaper, so they prefer to use pay-per-click advertising partnerships.

However, Wei Ye is full of confidence in the activities he plans and his own advertising platform, so he prefers to use the mobile payment cooperation model with a better single price, but also a better advertising effect.

The so-called mobile payment model, abbreviated as CPA in English, is the cost of each action of the user.

This is a step deeper than the pay-per-click model, which means that the user's actions are defined, such as forming a transaction, or registering a user, etc.

If the CPA action payment model is applied to this Pepsi advertising cooperation, then the definition of user action in this event is naturally the number of people who participate in the vote.

The number of people who voted and the number of people who actually clicked on the ad are naturally very different from those of advertisers.

The person who clicks on the ad does not necessarily mean that the target user of the product is the target user, it may be a mistake, or it may be just a play.

However, if you participate in the vote, this is obviously something that users will do with a certain degree of recognition of the product, and it belongs to the clear target users of the product, which is naturally better for the brand's publicity effect, and the corresponding cost will naturally be higher.

As a result, there are serious differences between the two sides on how to cooperate, which will lead to an indefinite extension of the negotiation time.

Of course, both sides are indeed very sincere in carrying out this cooperation, so in the end, the two sides reached a compromise with each other and chose a relatively suitable cooperation model.

PepsiCo China believes that only when the number of clicks on an ad exceeds 500,000 clicks, it is necessary for them to calculate and pay for the users who vote.

Otherwise, if the number of clicks is not ideal or too few, Pepsi obviously thinks that the higher-priced CPA action fee model is not very cost-effective.

Wei Ye is naturally willing to accept this, which stems from his confidence in his own platform and this event, so he is also happy to accept this article.

After all, the mobile paid CPA is billed at an average price of two yuan per participant, so if the event is really popular, the number of participants is really very large.

So obviously, the CPA with a higher unit price is naturally more cost-effective for Wei Ye.

And the reason why Pepsi will accept the higher price of the CPA fee model is also because if the number of participants really exceeds expectations, then it is obvious that Pepsi will definitely make a profit, so the company is also happy to pay this money.

After the contract was officially signed, Wei Ye hurried back to the studio non-stop, and urgently held a meeting to officially win Pepsi from the studio, and the good news of the list of the world's top 500 companies was immediately made public!

"Wow~!"

For a while, the whole studio was in an uproar!

Although everyone has heard some rumors more or less during this time, they know that Big Boss is trying to follow up on Pepsi's advertising contract.

But to be honest, when everyone talks about or listens to this matter, they are basically still in the mentality of listening to jokes.

Because how is this possible?

A company the size of Pepsi is said to be one of the world's top 500 companies that can compete with Coca-Cola abroad!

How is it possible to cooperate with our little-known leather bag studio, which can't even afford to register a formal company??

But when Wei Ye personally held the contract stamped with the official seal of Pepsi (China) Investment Co., Ltd., and flipped through it in black and white for everyone to see, at that moment everyone couldn't help but hold their breath...

I didn't even realize it.,Unconsciously,The way I looked at the big boss was a little different.。。

"Truly, I will never forget that time! At that moment, I really felt that Brother Ben was the most handsome man in the world! ”

Many years later, "Luyu has an appointment", Lu Qingyun said half-red but extremely seriously, which caused Lu Yu and the audience to chuckle.

Only Lu Qingyun half-lowered his head, his eyes looked at his white and delicate hands, and from time to time he gently swayed the shining light on the ring finger of his right hand that could not be hidden.

That look, as if returning to the time when I first started my business...

PS: Seeing this chapter, I believe that many interested book friends can understand the origin of Xiaoqiang's pen name, hahaha, everyone should listen to a joke.