Chapter Forty-Eight: Pepsi, I Want to Can!

"Brother Ben, is it still the same this afternoon?"

I don't know when, maybe because the art department is next door to Wei Ye's office, so Lu Qingyun consciously took on the cleaning and cleaning work of Wei Ye's office. Pen "Fun" Pavilion www.biquge.info

Tidying up Wei Ye's office first when he goes to work every morning seems to have become an unwritten habit of Lu Qingyun.

While cleaning up the waste paper on the ground and the Pepsi cans full of trash cans, Lu Qingyun habitually raised his head and asked.

Unconsciously, in addition to cleaning the office, even Wei Ye's eating and drinking has become Lu Qingyun's business, and the daily meals are basically made or bought by Lu Qingyun himself.

"Hmm... ”

Wei Ye was like a decadent teenager who had been on the Internet all day at this time, and Lu Qingyun's greeting was like his mother calling for dinner.

He hummed unconsciously, but his eyes kept on the notepad in front of him and didn't move, as for the ****** computer on the desk.

After trying for a long time and finding that he didn't have any ideas at all on Word, Wei Ye turned to paper notepads on the grounds that his work was inconvenient, and he thought that the rustling sound of notes would help broaden his thinking.

However, the facts show...

It's not really useful at all.

Even if Wei Ye drank Pepsi and even drank it with a bitter and sour mouth, it would not be of any use.

Although there are many classic marketing cases in my mind, it is really not an easy thing to apply to today's Pepsi.

Either the donkey's lips can't match the horsetail, or the cost is too high, or the current technology and resources are not up to it, anyway, Wei Ye was stunned and didn't expect a really suitable plan to come out.

"Alas. . . You say you're not going to sit in the office like this every day, I feel like you should go out for a walk and see the scenery or something, maybe you can still have a flash of inspiration?"

Lu Qingyun looked at Wei Ye with a worried face, this state had lasted for two whole days, and she was a little worried about whether Wei Ye's body could afford it.

"It's okay, it's okay..."

It's this kind of unconscious coping again, Lu Qingyun knows that he is busy with the company's major affairs, and he can't say anything more, so he can only go home silently and fry the dishes he likes to eat, and then bring them over to let him eat and drink.

Since this guy ate instant noodles at home every day and was caught by himself, he only ate his own meal once and then completely relied on it, and he also called it what kind of people-friendly meal this is, what is it called experiencing staff meals.

The depressed Lu Qingyun called out to be a cow and a horse in the company, both an artist and a secretary, but he didn't expect to be a nanny when he got home!

"But you said that it is also ang, what kind of Pepsi can is not good-looking in the first place, there is no pattern at all in the blue and blue, no wonder it can't compete with other Coca-Cola!"

While cleaning up the canned Coke in the trash can, Lu Qingyun said casually, do you feel that your product is not very good in the first place, but you are still embarrassed by our Wei Ye to sell them here?

"Shh~!You, what did you just say?

An unconscious mutter, listening to Wei Ye's ears at the moment, made him flash in an instant, as if he had suddenly grasped something in the dark!

"It's just, it's just their jar, it's blue, there's no pattern on it, it's not good at all, no wonder no one buys it!"

For little girls, no matter in any era, appearance first represents everything, which is simply too normal.

Of course, Wei Ye naturally can't have such a naïve idea, in fact, the packaging cans of Pepsi Cola are designed to cater to the tastes of young people, and the reason why Lu Qingyun said this is completely biased in his heart and deliberately picking on it.

Blue is just the meaning of young people who are full of vitality and forge ahead, which is closely related to Pepsi's overall positioning and strategic approach.

Because when Pepsi was just developed, Coca-Cola could basically be said to have monopolized the entire carbonated beverage market.

At that time, Pepsi, as a follower of the market, was on the verge of bankruptcy twice, and repeatedly begged Coca-Cola to buy it, but was ruthlessly rejected by the arrogant Coca-Cola.

In desperation, Pepsi could only fend for itself, and finally found that if the positioning was still consistent with Coca-Cola, it would be impossible to defeat this old giant.

As a result, Pepsi quickly changed its position and began to set its sights on the new generation of young people after World War II.

From the overall packaging, to product positioning, to sales strategy, almost all of them are tailored for the new generation of young people.

In particular, its generous effort to hire the world's pop king Michael Jackson as a spokesperson for $5 million once made Pepsi rise rapidly and became an excellent marketing case around the world.

Therefore, Wei Ye knows that as long as he grasps the point of young people, then Pepsi will definitely be easily won by himself!

This is the greatest confidence that he dares to stop the executives of the other company directly on the road!!

And how to capture the attention and psychology of contemporary young people is the biggest problem that Wei Ye is encountering today.

But now Lu Qingyun's accidental words inspired Wei Ye in an instant, making Wei Yedang think of one of the things that Coca-Cola and Pepsi liked to do the most in later generations!

That's to use your brain on a Coke can!!

For example, the lyrics bottle, line bottle, etc., which are very impressive, are the classic marketing cases of the two major cola companies.

At this time, after Wei Ye was inspired by Lu Qingyun's words, he thought of a classic case of Pepsi Cola cooperating with a website in later generations based on his current actual situation.

He really can't remember what the specific website is, but he still remembers the specific marketing method, that is, viral marketing, which was very popular in later generations.

Pepsi and the social networking site with a lot of traffic at the time held a voting campaign specifically for young people.

The specific content of the event and the way to participate are actually the set of models of viral marketing.

The target group is college students between the ages of 20 and 30, as well as urban white-collar workers.

The content of the activity is to let them upload their own photos on the website, and then invite their friends, teachers, classmates, family members, etc., anyway, to attract them to mobilize their own network to vote.

In the end, the top voters were selected, and the photos they uploaded were printed directly on the canned packaging of the next batch of Pepsi!

Think about it, what kind of experience and feeling it is to be able to buy Pepsi with the most beautiful photo printed on it all over the country?

The reason why this activity will be extremely popular in later generations is precisely because it greatly satisfies the vanity and expressiveness of young people!

Coupled with the voting mode with the nature of viral marketing, it can quickly spread on the Internet to create momentum, and voting for beauty itself is a very popular thing for young people.

Therefore, the scale of publicity and brand effect that this event brought to Pepsi at that time can be said to be really successful and perfect!

Of course, if this classic case is placed in the current era, it will definitely be inappropriate if it is purely reproduced and rigid.

Because of the limited broadband and Internet speed in this era, and the fact that mobile phones do not have the ability to take pictures, you ask people to take a photo and then upload it to the website, which virtually makes the user's participation threshold a bit high.

So Wei Ye just changed it slightly, changing the uploaded photo to uploading his first name and last name, as well as a piece of his own motto or famous sayings.

When the time comes, the Coke can will be printed on it - a real warrior who dares to face the dripping blood!

These inspirational quotes and aphorisms are exactly what young people in this era are keen on and after, especially college students in major universities.

At this time, if there is no motto or something, it is a bit embarrassing to say it.

Compared with uploading photos, this is naturally more subtle for young people in this era, but it is still the best way for them to enjoy it!

So, the next day.

An event plan called 'Pepsi, I want to be canned!'.

It was directly placed in front of Luo Zhenlin, director of the marketing department of Pepsi (China).