Zhu Ziqing wants to hold a meeting with the people in the Ministry of Information? Hu Biao almost thought he had misheard.

Zhu Ziqing said that he would not interfere in the management of the company, but he was not joking, and he was not asking. What is the purpose of the sudden statement that a meeting is going to be held for the people of the Department of Public Information?

He could see that it was not a premeditated decision, and that it was a temporary decision after listening to his own words. He was even more curious about what the boss wanted to do.

No matter what Zhu Ziqing wants to do, as a boss, it is a reasonable request to hold a meeting for his subordinates. No one can fault anything. So Hu Biao quickly arranged everything. Of course, he is the CEO, and he doesn't need to do it himself. Give your assistant a phone call and someone will do it all.

When the people in the Department of Public Information first heard that there was going to be a meeting, they didn't take it seriously. In the newly formed department, it is normal for the leaders to hold meetings and give lectures.

Soon they heard a news that made them look at each other, and this meeting was personally held for them by Zhu Ziqing, the company's chief treasurer.

The Department of Public Information is a newly established department, and its staff are basically newly recruited. Zhu Ziqing has only heard of such a person, and has never seen it. Some don't even know about Zhu Ziqing. Now that the big shopkeeper is going to hold a meeting for himself, this group of newcomers is excited. At the same time, I was a little nervous, and I didn't know what the boss would say.

"Hello everyone." Sitting on the rostrum, looking at the dozens of people in the audience, Zhu Ziqing said with a smile.

But alas, no one responded. It's not that everyone has an opinion about him, but in this case, the leader said this just out of politeness, and whoever takes this is a fool.

"You must be wondering why I'm here to give you this meeting. Before today, I didn't know that our company had an additional news department, and I didn't know until Mr. Hu talked about it today. ”

"Nowadays, people, especially young people, pay more and more attention to the news, and most of the ways they pay attention to the news are online media. The news department is becoming more and more important to a company, it is related to the company's external voice, the company's image, and the overall impression of users on a company. So you have a long way to go. ”

Everyone likes to listen to good things, and they are praised by the big boss, and the lowly employees have a smile. But it turned out that they were happy too soon.

"The news department is important, but the current state of it worries me a lot. So when I heard that our company had also set up an information department, I felt that I should do something about it. And so there was this meeting. ”

"What is news, what are the characteristics and requirements, you are all professional backgrounds and are more familiar than me, so I will not work on the axe. Let's talk directly about the current situation of online media. As he spoke, Zhu Ziqing took out his mobile phone and opened one of the apps:

"This is Qiandu News, you can take a look at their key recommendations and headlines. A certain star cheated, the moon in a certain country is rounder than in China, and a certain sports star opened a restaurant......" Zhu Ziqing read the ten news headlines on the front page one by one, and then mocked:

"Is this news? Who are you fooling, do you really think netizens are fools? It's not 20 years ago, when people in the news believed what they said, and the media showed everyone what they were. Now is the information age, and everyone has been bombarded with information and has their own ability to discriminate. ”

"Now click on a random piece of news, let's see what netizens say." Zhu Zi counted out a title, dragged it directly to the end, glanced at it and immediately laughed:

"The first comment, the editor's hearse. The second editor eats Xiang. Article 3: The editor is brain-dead. Article 4 ...... "The more I read it, the brighter the smile on Zhu Ziqing's face." Ten in a row are scolding the editor, which is really ...... There's nothing to say.

The group of employees of the Department of Public Information who sat down did not look good. Although they were not the ones who were scolded, they were both journalists, and they still had the same hatred and hatred. And what does the boss mean by that? Laugh at us?

"Looking back at what this news is, it has attracted so much anger. The title is A female star betraying B female star. Hehe, another piece of gossip news. The content is that when participating in an outdoor sports program, a female star betrayed a female star b and had a naked sleeping habit. ”

"Huh...... This is really ......" Zhu Ziqing didn't say the latter words. But that kind of thick ridicule can be seen by anyone.

The staff of the Information Department, who had looked indignant just now, could not raise their heads in shame. This group of peers is really a shame on the news people.

At this time, the smile on Zhu Ziqing's face narrowed, and he said sternly: "This is the end of fooling users." You treat the audience as fools, how can the audience not scold you. ”

"Not only will you be scolded for doing this, but the company's reputation will also be damaged. In the long run, you will lose the trust of users. The consequences are more serious than anything else. ”

"Now the reputation of Internet giants such as Qiandu, Langxin, and Yiwang is getting worse day by day, which is directly related to their news fraud."

"Many people may think, I am a semi-monopoly enterprise, you don't use my products, and you can't help me if I fake it. I believe that the decision-makers of Qiandu also think so. ”

"Yes, they have become monopolies using state policies, and users have to use their products no matter how unhappy they are. But isn't there anything the user can do about it? ”

"It's a big mistake, users are weak, but that doesn't mean they can't resist. Your product, when it is available or not, I choose not to use it. But when I can spend money or not, I choose not to spend money. When one person has little influence, and when tens of thousands, hundreds of thousands, and millions of people do this, the influence is terrifying. ”

"That's exactly what the user does, one of the most intuitive data. Qiandu monopolized the domestic search engine market, and their market value was only more than $60 billion...... And what was the original valuation of Wall Street capitalists at the time? Thirteen billion. ”

"That's more than double the difference. Why? Because Qiandu has lost the trust of users. Several times they fell into a crisis of confidence, which caused their market value to fall again and again. In the end, it ended up in such an embarrassing situation. ”

"The current Qiandu is all supported by national policies. Wait until one day the wind direction changes, or a replacement product appears. Users will not hesitate to abandon them. ”

"That's the consequence of losing user trust. The press department is the mouthpiece of our company and the face of our company. Your words and deeds, and every piece of news you report, are related to the user's impression of us and affect the user's trust in us. ”

"Guys, now you know how important you are, right?" Zhu Ziqing's words said that all the employees of the Ministry of Information were enthusiastic, it turned out that we were so important.

Zhu Ziqing's words turned again: "But the current atmosphere of online media has reached the extreme. The news is not an interview, it is made up while sitting in the office and making up pictures, it is plagiarized from other media, and it is stolen from netizens......"

"Ladies and gentlemen, you are all graduates of journalism-related majors, and the basic ethics of journalists should be memorized. Do you think their actions deserve the name of journalists? ”

Many people couldn't help but shake their heads.

"It seems that a lot of people agree with me, which is very comforting." The expression on Zhu Ziqing's face softened a lot:

"Here is a sentence I want to tell you, 'Don't forget your original intention, live up to your dreams', this sentence is not only to encourage you, but also to encourage myself."

"How did the miracle of Skynet come about? Many people will say that it depends on innovation and excellent products. That's right, we got our first pot of gold through innovation, but then what? What do we rely on? It's the trust of the user. It is the users who trust us and are willing to use our products that make Skynet what it is today. ”

"I still remember MSI in the early days of the business, when all of our employees added up to a few dozen people, and there were not many people sitting again. The domestic instant messaging market is chaotic, with more than a dozen large and small tools, the most powerful of which is Qiandu UC.

We want to compete with them and compete with them for users. What I'm more afraid of than fair competition is that someone will poach our talents at a high price, and Qiandu has the ability to offer more than three times the salary of our engineers.

And then they did, and they barely poached any of us. When I think about it, at that time, everyone was holding their breath to be the best instant messaging service provider.

Each of us takes special pride in what we do every day. Inspired by these dreams, we listen to the voices of users, understand the needs of users, and win the trust of users little by little in the case of a huge difference in strength, and finally leave all competitors behind and win the market.

It is our adherence to the value of customer first that has won us users, and the support and trust of users have created the miracle of Skynet.

So I want the 'user-centric' mindset to stay there forever." This requires the joint efforts of all our colleagues. The Department of Information is even more responsible for shouldering this responsibility and earnestly maintaining the company's image.

Recently, I have discovered some loopholes in the company's management system. Pursuing short-term KPIs too much, struggling or even compromising between business interests and user experience.

I also found that many users have begun to question our products, complain about the installation strategy of our products, and oppose the excessive commercialization of our products such as Tieba and QQ......

Because of the pursuit of short-term KPIs from management to employees, our values are squeezed and deformed. Performance growth overrides user experience, and simple operation replaces simple dependability.

We are drifting away from our users, and we are drifting away from the mission and values we adhered to in the early days of our business. We are gradually losing the trust of our users.

Of course, this is a mistake on the part of the decision-makers, and it has nothing to do with you. I will discuss this matter with Lin Dong and Mr. Hu when I go back. What I want to tell you to sit down again is not to report some fake and empty news for the sake of immediate interests.

I would like to ask you a few things:

First, try to report as little entertainment gossip as possible. It's not that you won't be allowed to report, but it's about controlling the quantity.

Second, don't report without investigation. Without investigation, there is no voice. In every piece of news, you have to investigate the facts clearly, and you can't chase after the wind. Even if you repost someone else's news, you have to do your own research.

Third, you are Chinese, do not worship foreign flattery. Is the moon round in a foreign country? What is better in a foreign country than in China? Don't inadvertently act as a compliment to someone else's cultural invasion.

Fourth, don't be afraid to lift the lid. I'll leave one sentence here, as long as your reports are true, the company will carry it for you. If there is a threat to you, the company will be responsible for protecting you and your family's personal safety. Except, of course, where the state expressly prohibits reporting.

Fifth, you are responsible for the truth of every piece of news you report. If I let me know who reported fake news, the consequences are serious, and it is not as simple as expellation, I will make it impossible for you to stay in the whole news circle......"

Zhu Ziqing's remarks caused a great sensation in Skynet. Especially the section about KPIs, it is simply accusing Hu Biao and Lin Baoer and other high-level decision-making mistakes.

Afterwards, Hu Biao and other senior executives immediately found Zhu Ziqing for self-review, and said that they would immediately change the performance appraisal system to restore user trust.

I don't know which employee sorted out Zhu Ziqing's speech and put it on the Internet, which caused an uproar.

This time, it was not only netizens who were blown up, but also the entire current review circle, business circle, and economic circle...... All were blown out. (To be continued.) )