After returning to school in the evening and kissing Feng Xiaoyou goodbye, Lucy went back to her apartment, found her friends who shared the house, and told them with great interest that she had watched a very cool oriental movie tonight, and the ending was beyond her expectations. Pen % fun % Pavilion www.biquge.info

"Is it an oriental kung fu movie? better than "Crouching Tiger, Hidden Dragon"?"

"I read an article that said that Oriental kung fu is not so mysterious, that those movies are all lies, and that in fact Oriental people don't fly around on rooftops or in the air. ”

Lucy was disappointed by her friend's reaction, as if she had deceived them, and she tried to explain: "It's not a kung fu movie, it's an 'Agatha Christie' style thriller and suspense movie." I promise, you'd be hard-pressed to guess the end of the movie until the last minute. ”

To prove her claims, she turned on her computer and logged in to her Twitter account to search for articles about Fatal ID.

She remembered that she seemed to have read an article on Twitter about "Fatal ID". Otherwise, when I saw the promotional poster in the theater tonight, I wouldn't have felt familiar, and I wouldn't have just uttered the technical term "Agatha Christie".

It took half an hour for her to finally find it.

It was an article published on Twitter by a well-known American film critic: "Different Chinese Movies".

"Kung fu films are unique mature genre films in China. From the last century to the present, Chinese movies and Chinese actors are the first to be accepted and known by us as kung fu movies and kung fu movie stars. From a certain point of view, kung fu movies have become a unique label for Chinese films.

Until yesterday, a Chinese-language movie called "Identity" completely turned my perception upside down. There are no dazzling fight scenes, no mysterious kung fu effects, but a thriller and suspense full of 'Agatha Christie' style......

…… What surprised me the most was that this excellent film was only shown in a limited number of Chinatown theaters. If it weren't for a friend's strong recommendation, I would have made a trip to Chinatown in Los Angeles and probably missed this movie......"

This is an article on Twitter three days ago, and it did not attract much attention after it was published, which is very different from the popularity of the critic's other articles. At that time, Lucy saw it by accident, and read it in a hurry, and did not have the heart to go until tonight.

However, up to now, there are still very few clicks and retweets on this article, but there are more replies, more than 100.

"I asked my Huaxia colleague yesterday and he said he hadn't heard of this movie. Fortunately, I went to the theater in Huaxia City tonight and watched this movie, otherwise I would have missed it. It's hard to imagine that my Huaxia colleagues have never heard of such a good-looking Chinese movie. ”

"I have to admit that in addition to the cookie-cutter faces of Chinese actors, the plot of the movie itself is still great. ”

"I agree with the statement upstairs, but I think that the acting skills of some Chinese actors in the film need to be improved. ”

"I think it's better than kung fu movies. ”

"The Orientals copied the plot structure and filming techniques of Hollywood films, and in turn released them in our country. Thinking about the cheap Chinese goods that can be seen everywhere on the streets, shouldn't we be wary of that eastern country?

"Damn, our neighborhood theater didn't show it, and I had to drive more than a dozen kilometers to Chinatown to see it, can I protest that this is racism?"

……

More than 100 replies, varied, aroused the interest of Lucy's friends, and they agreed to go to the movies together tomorrow night.

However, when they booked their tickets in advance the next morning, they found that there were no "Fatal ID" shows in the theater near the school. I asked three or four theaters around, even if it was a theater in the downtown area, and the answer was the same - there was no movie released.

"Are you going to Chinatown?"

The box office results of the second week of "Fatal ID" answered this question.

$190,000 is still a pitiful amount, but compared to the box office of the first week, the data is much more exciting, and there are only eleven screens left in the second week.

The number of theaters released has decreased by seven, the box office has increased by 80,000, and the eleven theaters released this week have the least box office of 9,000 US dollars, and there is no risk of going offline.

Looking at the statistical results in his hand, MacDonald frowned and killed two mosquitoes.

Could it be that the Chinese people buy the box office themselves?

Definitely!

In order to find out the truth and seize the evidence of the industry's much-deprecated behavior of buying box office, MacDonald sent people to the theater to investigate secretly.

Two days later, the investigation was inconclusive, but a strange phenomenon came back - there were more blacks and whites than Chinese people who went to the theater to watch the movie!

It's not scientific!

Overseas audiences of Chinese-language films have always been dominated by Chinese and international students, with the American audience accounting for about 15%, with the exception of certain kung fu blockbusters.

But "Fatal ID" is only a small-budget film with an investment of 3 million yuan, directed by the new generation of Chinese directors and actors...... Many Chinese people have never heard of it, is there large-scale propaganda in the United States, how can it be......

There must be something going on in here that I don't know about!

MacDonald was right, but he didn't have time to find out because the theater contacted him.

"You're going to increase the number of Fatal ID screens?"

This is not nonsense, who will have trouble with money?

Profit first is the common rule of successful businessmen all over the world, regardless of borders and skin color.

"Fatal ID" can attract audiences to enter the theater to buy tickets and watch the movie, can generate box office, and can bring revenue to theaters and theaters.

Like the Huaxia Cinema Line, the initial film scheduling rate depends on the relationship, the director's fame, the cast, and the scale of investment, but the adjustment after the release only depends on the box office!

Those who can go up, and those who can't go down.

Movies with high attendance have a high scheduling rate, it's that simple!

The cinema contacted MacDonald, not for advice, but out of a long-term relationship, just to say hello, whether he agreed or not...... It doesn't matter at all.

11 pieces ......

20 pieces......

50 pieces......

When the number of screens increased to a hundred, publisher Fox couldn't sit still.

The box office counterattack created by "Fatal ID" by relying on the word-of-mouth effect made the Fox conspiracy aborted. They changed their previous plan, actively contacted the theater side to continue to increase the number of screens, and at the same time increased publicity efforts, preparing to release it in Canada, truly realizing North American distribution and earning box office!

Since you can't curb the box office of the film, you can't get the adaptation right at a low price, and you can adapt and release it in a long time, so enjoy the high box office share!

Although they are distributors, the box office share ratio is much higher than that of the producer Mengren Film and Television!

And in addition to the box office share, they also want to take another big share in the audio-visual products market.

The whole world knows that Uncle Sam is very particular about "democracy", and in the face of interests, he always knows that mistakes can be corrected, and if he makes mistakes, he can change them......

200 pieces, 400 pieces...... At the end of October, the number of screens of "Fatal ID" finally stayed at 813, and the box office also climbed step by step, approaching the 10 million dollar mark.

It doesn't matter if the two or three weeks of the previous release were wasted, the release time of American films is different from that in China, as long as three months. Even small and medium-cost literary films will be screened in special theaters to ensure the market for literary films in the United States.

During this time, MacDonald also thoroughly figured out the reason for the counterattack of "Fatal ID".

Public praise...... Well, there is a word-of-mouth effect, but word-of-mouth alone is not enough to turn the situation around so quickly.

What really plays the role of the anchor of the sea is the great water army, the American water army!

The "water army" is not a Chinese characteristic, and the United States is also not lacking, and the gap between the two is more than five cents and five knives.

One of the major characteristics of China's "Internet water army" is that this group has a strong sense of shame. Even the leaders of the water armies with an annual income of tens of millions often hide their identities and do not easily reveal their profession to the outside.

The U.S. trolls are different, and to describe them in three words, it is regularization.

There are special websites as a communication platform between buyers and sellers, and the American sailors do not have any shame of their Chinese counterparts, and they trade online comments as a kind of paid labor in the open.

After the hasty release of "Deadly ID", Mai Xiaoyu found Ye Chu, who was far away in the United States, and asked him two things.

One thing is to invite a small number of well-known American film critics to watch the movie, and then write a film review to play an advertorial effect.

It's not difficult, it's not expensive, and the biggest expense is...... Hire U.S. trolls.

The U.S. Navy is really expensive.

Domestic ******, a comment on the Internet is five cents, but Nima is an American water army, and the starting price of a comment is five dollars, and whether you take it or not depends on people's moods.

For the entire plan, Mai Xiaoyu came up with a budget of 500,000 US dollars, and the budget of the navy exceeded 300,000 yuan.

Ye Chu posted a task on the website, and people who lived in the cities where "Fatal ID" was released provided free movie tickets for "Fatal ID". All they have to do is get a ticket to watch the movie and then post a positive review to get five dollars.

Some people get movie tickets and don't watch movies, and write positive comments purely to earn five dollars, and there are also people who get movie tickets and watch movies, thinking that the movies are not good, and don't bend their waists for five dollars.

It doesn't matter, there will always be people who get tickets to the theater to watch movies for free, like "Fatal ID", and then write positive movie reviews. There will always be people who go to the theater to buy tickets to watch the movie after seeing the reviews.

That's why there is a phenomenon that in the theater, among the audience of "Fatal ID", there are more Caucasians and blacks than Chinese, and these people are the real main force.

In the United States, movie tickets have become a form of entertainment due to the extremely low percentage of movie ticket prices as a percentage of monthly income. People who like "Fatal ID" will recommend it to relatives and friends. After relatives and friends see it, the people who like it will continue to recommend it to their relatives and friends......

That's the power of word-of-mouth.

It's a bit of a chicken, an egg, an egg, a chicken, and the meaning of infinite scarcity for children and grandchildren, but the reputation of the movie is very important!

Early November, Huaxia.

When the TV series "Full House of Romance", which was changed according to Korean comics, was about to be broadcast, Longxing Studio suddenly broke the news - ""Deadly ID" has a box office of more than 10 million in the United States!"

Immediately afterwards, the major mainstream media in China either reported or reprinted this news, touting "Fatal ID", touting director Xiao Xing, and touting cute people, among which the most popular was the most abused last month!

In the heart of this owner, there is no bottom line, only to say, as long as it can attract attention, as long as the interests are big enough, he will not hesitate to kneel down and shout "daddy" to the dog.

""Fatal ID" is a hit in the United States, showing my Chinese heroism!"

"Cute people small-budget movies have achieved another great achievement, shining in North America and embarrassing domestic blockbusters!"

""Fatal ID", Mengren Film and Television uses practical actions to point out a new direction for domestic films to go to sea!"

"Xiao Xing - a Chinese director who conquered the United States, continues the legend of the king of small-budget film directors!"

The big Hollywood director praised Feng Shaofeng, and the male lead of "Fatal ID" is expected to go to the United States to make a film next year. ”

"The mystery of the life experience of the actress of "Fatal ID": Shen Fei is the illegitimate daughter of a Chinese high-level ...... on Fox"

……

The reports on the Internet are true and false, and they are very lively.

"Fatal ID" has indeed sparked a certain degree of heated discussion in the United States, and has also attracted the attention of the American film industry, mainly because this is a non-kung fu Chinese movie. As for how hot the box office is...... After more than a month of release, the box office exceeded 10 million, and it can only be regarded as above average on the box office list of the American film industry, which cannot reach the height touted by the Chinese media.

As for the statement of "the king of small-budget film directors", although Xi Xiaoxing often mentioned it when he was comic with Mai Xiaoyu and Zhang Xiaoquan, when he was interviewed by reporters, he sternly refuted it and did not admit it in his heart.

Reports like "Feng Shaofeng will go to the United States to make a movie next year" and "Shen Fei is the illegitimate daughter of a high-level Chinese American at Fox" are purely false, using classes to attract the attention of the people who eat melons and deceive clicks.

However, Feng Shaofeng's popularity has jumped sharply, as the second male lead in "Full House of Romance", some viewers are also an unexpected gain because he is waiting for "Full House of Romance" to start.

But one thing is right, that is, the success of "Fatal ID" has provided a different way for Chinese films to open up overseas markets, especially the American market, which is the largest carrier.

Judging by the current U.S. box office results, "Deadly ID" is undoubtedly a success because it is a Chinese movie.

After the 90s, the box office of domestic films in the United States was generally unsatisfactory, except for those few kung fu blockbusters, there are very few box office in the United States that exceed 10 million.

And the production cost of "Fatal ID" is only three million...... Huayuan.

Many Chinese filmmakers have the intention to dissect "Fatal ID", peel it and cramp, understand the story structure, shooting techniques, theme ideas, etc., find out the internal reasons why the film is popular with American audiences, and strive to replicate the success of "Fatal ID".

But sadly, I found that "Fatal ID" has not yet been reviewed, and if you want to watch it, there are only ...... Go to the United States.

Some people are also curious about how "Fatal ID" operated after its release in the United States, from 18 screens with a box office of less than 110,000 in the first week to 813 screens at the same time, with a box office of more than 10 million.

As a representative of Hailian Cinema Line, Chen Xiangxi became the first choice to contact Mai Xiaoyu: "Maizi, how did your company's movie play in the United States?"

"Hey, trolls. ”

"Holy, no!"

After learning the truth, all the staff of the distribution department of Hailian Cinema Line looked confused, and seriously suspected that Chen Xiangxi was making fun of them.

If the water army is so useful, wouldn't Huaxia movies casually make money in the United States?

"You are a bunch of mallets!" Chen Xiangxi, who returned from the United States and has a better understanding of Western culture, "The water army is just an introduction, and the real reason is that the film is in line with the American movie-watching heart." To put it bluntly, it is the water army that opens the way, and word of mouth is guaranteed!" (To be continued.) )