In China, the National Day holiday is called "Golden Week" for tourism and "prime time" for movies. Pen, fun, pavilion www. biquge。 info

In the United States, there is no such thing as a holiday, but the increase in the number of tourists to the United States is also a small peak for American tourism and surrounding industries. But the movie ......

As a Chinese, when you go to the United States with your relatives, friends, lovers, and juniors during the eleventh holiday, will you go into an American theater to watch a movie, or a Chinese movie?

Under Fox's "overwhelming" publicity of two or three hundred thousand US dollars, "Fatal ID" quietly appeared in theaters in Chinatown of New York, Chinatown of San Francisco, Chinatown of Los Angeles and other areas where Chinese people live, with 18 screens.

The cinema selection is in line with convention. When U.S. distribution companies introduce Chinese-language films, the target group is Chinese and Chinese students. Even "Fatal ID", which was released in the United States, has all English dialogues, and it is also a Chinese film.

18 Silver Screens...... Well, in terms of the investment cost and cast of "Fatal ID", among the tens of thousands of screens in the United States, 18 screens is also normal.

In addition to the direct investment and production of American film companies, large-scale kung fu films directed by well-known international and domestic Chinese directors and starring stars, which can receive strong support and be released on one or two thousand screens at the same time, the number of screens obtained by other discourse films in the United States is pitiful, mainly concentrated in the double digits, and even a single digit.

However, according to the results of the Cannes multilateral talks, several overseas distributors plan to release them in Europe and the United States in March and April next year.

Use the scale effect to build momentum, and strive to echo each other and have a good harvest.

Not to mention that Fox has disrupted the overall plan, what is even more despicable is that if the box office of "Fatal ID" is not optimistic, it will seriously affect the expectations of other distributors for the film, thereby reducing the publicity budget and the number of screens released.

The final result was that the overseas box office of "Fatal ID" was very ugly, and Fox used this as a price code to lower the copyright price at the negotiation table and get the adaptation rights.

In the face of questions from the cute people's phone calls, the American hooligan confidently said: We are worried about the box office of the film!

The reason for the release of the film at the end of September is that during the National Day holiday in your country, the number of Chinese traveling to the United States has increased significantly, and the potential audience base has become larger, which will help increase the box office of the movie, which is beneficial to both you and me.

Reason for bullshit!

Liu Xiaoli expressed her anger on behalf of Mengren, reprimanded the other party for not abiding by the contract, and considered resorting to law to protect her legitimate rights and interests.

Fox's reply was very shameful: as a serious and law-abiding film and television giant in the United States, he is never afraid of any threat from the outside world. If you insist on recourse to the law, we can only express regret and accompany you to the end. Another point to point out is that, judging from the current box office results, our concerns are completely reasonable and necessary!

Nearly a week after its release in the United States, the box office of "Fatal ID" was relatively miserable.

Ten of the eighteen theaters that have been released have not yet grossed more than $5,000. Judging from the current box office and growth momentum, I am afraid that there will be seven theaters with a weekly box office of less than $5,000.

In the United States, there is no specific restriction on the release time of Chinese-language films, which mainly depends on the box office. If the box office income reaches $5,000 a week, it can continue to be released, but the downline is not negotiable.

In other words, next week, the number of screens in "Fatal ID" will be sharply reduced from eighteen to eleven!

Li Gang and his girlfriend have been working in San Francisco for two years from China, and they have not been able to adapt to the American diet. On weekends and holidays, young couples always go to the Chinese restaurant in San Francisco's Chinatown to improve their food, although the taste is not very authentic.

That night, the two had dinner at a Chinese restaurant in Chinatown and stopped by to watch a movie at a theater in Chinatown. The promotional poster of "Fatal ID" in the propaganda column attracted the attention of the two.

"I haven't heard of "Fatal ID", it seems to be a new film, why don't you watch this tonight?" Li Gang suggested.

"Let's see who's doing it first. "My girlfriend is very careful and doesn't want to waste money," Feng Shaofeng, Shen Fei, these people have never heard of it...... Don't look at this. ”

"Then look at something else. ”

……

That's the dilemma that Fatal ID is currently in.

Due to the concentration of screenings in Chinatown and other Chinese-inhabited areas, Chinese audiences in the mainstream movie-watching group came to the theater and saw the poster of the film for the first time, and found that almost the director and actors of the film had never heard of it, not even a familiar star, and many people chose to give up.

A week later, the box office statistics of "Fatal ID" were released. The weekly box office is less than 110,000...... It's not too bad. In the past two years, the weekly box office of many small-budget Chinese films has not reached this "height".

However, seven theaters failed to exceed $5,000 at the weekly box office, and the film was taken offline one after another, and "Fatal ID" was left with only 11 screens left to continue to be released.

Fox.

MacDonald, who was in charge of the "Fatal ID" project, sat in his office, looking at the box office statistics handed in by the staff, and frowned: "Are there only seven offline?"

"I think this film is not bad, different from other Chinese films. If we increase publicity efforts and increase the number of screens, theaters are not limited to Chinatown and other communities where Chinese people live, and the box office may increase significantly. "The staff gave their opinion.

"Mr. Tom, do your job, these things are not for you to think about!"

Macdonald, of course, knew that the film was worth far more than the current 100,000 box office, and Tom's proposal was correct. But for the sake of the company's long-term interests, he had to.

"Fatal ID" is not like those Chinese kung fu movies, Lao Mei is difficult to adapt. And the film's difficult situation in China also created an opportunity for Fox to seek the right to adapt the film at a low price.

Deliberately lowering the box office of the film so that it is easy to buy the adaptation rights at a lower price at the negotiating table in the future is only one factor, and the other reason is the time of adaptation and shooting.

If "Fatal ID" is released in many theaters in North America and achieves a good box office, and a considerable number of Americans have seen it, then the American version of "Fatal ID" adapted by Fox will have to be delayed for a long time.

It's about two or three years at least, and only when the impression of this movie fades in the minds of American audiences can it be adapted, filmed, and released, otherwise the audience won't buy it.

In addition, the sluggish box office in North America will also affect the confidence of distributors in other regions, thus forming a vicious circle, and the film's release efforts in other regions are limited, and the maximum revenue will be achieved when the US version of "Fatal ID" is released in the future.

"At the end of the second week, there shouldn't be a few theaters left, right?

It's not just MacDonald who thinks this way, but also some Chinese media.

When "Fatal ID" signed the overseas distribution contract, it specially invited the domestic media to participate in the signing ceremony, which was very grand and set off a wave of high-profile publicity in China.

Now that it has been released in the United States, the box office is dismal, and the media has naturally received rumors.

Fortunately, Ning Shibin is no longer making waves, and Meng people are actively carrying out public relations, and many mainstream media and big V have suppressed relevant reports and comments, but there are still a small number of media and big V who don't buy it.

It's not that they don't bend their waists for five buckets of rice, but they want eyeballs, attention, and topics, so as to create greater benefits for themselves.

Just when Liu Tao and Huo Jianhua appeared frequently, and the publicity work of the cute self-made drama "Full House of Romance" was in full swing, the popularity, topicality, and attention skyrocketed, and many viewers were looking forward to the premiere of "Full House of Romance" in early November, and negative public opinion about "Cute People" and "Fatal ID" came out.

"Anticlimactic, the North American box office of "Deadly ID" is only 100,000!"

""Deadly ID" was released in the United States, and the cute farce ended miserably!"

"Movies are sacred arts, and crooked ways are unacceptable!"

These negative reports and comments were widely reprinted and spread on the Internet, once again causing heated discussions among netizens. There are even voices saying that "Fatal ID" is a bad movie, and it is too wise that it has not been reviewed in China at the beginning.

Some anonymous people in the industry expressed their views when interviewed by reporters.

In his opinion, the box office of "Fatal ID" cannot be considered too bad. Many domestic films with an investment scale that exceeds "Fatal ID" have a total box office that is not even as good as the weekly box office of "Fatal ID" after their release in North America, and I haven't seen anyone say anything in China.

Because the vast majority of people who eat melons don't know that the film is being released abroad, the domestic media are not interested in hyping up the report. So it's only strange that the cute people were too high-profile at the beginning, and now they will attract so many sounds of falling stones.

Then the editor of the lack of virtue in this article, titled "nozuonodie".

In the face of this situation, Mengren Film and Television remained silent and fully cooperated with the publicity work of "Full House of Romance", and "Fatal ID" seemed to have been forgotten by them.

Some reporters have interviewed Liu Xiaoli, Xi Xiaoxing, Zhang Xiaoquan, Li Xue, Liu Tao, Huo Jianhua and other star artists on different occasions, and the answers they got were very ...... Magical.

"We believe in the screenwriters of Director Tan and Ah Zheng. ”

If the answers of the artists under the Meng Ren can also be answered in official rhetoric, then the answers of Liu Xiaoli, Yu Xiaoxing and others are more intriguing.

"There's nothing to say now, everything will wait until the movie is released. ”

With a lot of confidence, how can you have a feeling of fearlessness?

This is the reporter's feelings, how do they know that the biggest confidence in the hearts of cute people and others only comes from one word from Mai Xiaoyu: "Wait." ”

In fact, in response to the current situation, Meng Ren held a high-level meeting.

At that meeting, Liu Xiaoli had filed a lawsuit against Fox. This was a decision she made after discussing with Comrade Lao Mai for a few nights, and for this reason, Comrade Lao Mai had already begun to make contacts and prepare for a long-term battle.

It is troublesome to fight lawsuits, lawsuits involving enterprises, lawsuits involving foreign giant companies are even more troublesome, and a cross-border lawsuit is not long for three or five years.

Fox is one of the six major Hollywood studios, and if Moe wants to sue...... Let's prepare for the eight-year war of resistance.

However, for the moe, the odds of winning are very high. Although the cost during the period can only be described as "hehe", after winning the lawsuit, it can make a cute name in the global film industry. Overall, it is still cost-effective, and the income and expenditure of the cute people are good, which can support the huge cross-border litigation costs

It is precisely for this reason that Liu Xiaoli will discuss with Comrade Lao Mai and suggest taking legal channels.

But Mai Xiaoyu thinks that the prosecution is meaningless. He has a small goal that he wants to achieve, he doesn't want to be distracted by a cross-border lawsuit, and the matter doesn't have to be solved through a lawsuit.

He has the ability to turn enemies who used to have low hatred values into allies.

From the earliest Sun Yaxing to the present Ning Shibin, no matter what the reason is, in short, he is now on the same front as him.

Fox will be no exception!

During this period, he only called Ye Chu, asked him for one thing, and then sat back and watched his changes.

New York.

Feng Xiaoyou, an international student, is courting her classmate Lucy.

Knowing that she was slightly interested in Chinese culture, she would often be invited to a high-end Chinese restaurant in Chinatown to taste Chinese cuisine.

After a long time of contact, the relationship between the two grew by leaps and bounds, and Lucy also fell in love with the unique taste of Chinese hot pot.

In the evening, the two met again to come to Chinatown to taste the taste of hot pot.

"Feng, I heard that some of you in the East are very mysterious, they know kung fu, and they are all very powerful. Do you know that kind of mysterious kung fu?"

"Of course, I don't work hard in bed, am I?"

"I know that. I'm talking about kung fu that can fly, just like "Crouching Tiger, Hidden Dragon" I watched, you Chinese people can fly back and forth on the tree, just like Superman. ”

Dear, that's a good movie!

"My dear, I'll invite you to the movies after dinner, maybe there will be new kung fu movies. ”

"Okay, let's eat. ”

After dinner, the two went to the theater in New York's Chinatown.

It's a pity that there are three Chinese-language movies in theaters that are being released, none of which are kung fu movies. Two literary films, one thriller and suspense film.

After reading the publicity on the poster, Feng Xiaoyou planned to invite Lucy to watch one of the literary films. The starring role of that literary film is a Chinese star, and the most important thing is a love literary film.

However, Lucy pulled him, pointed to the thriller and suspense film and said, "I want to watch this!"

Fatal ID?

Feng Xiaoyou frowned.

When he was in China, he watched "Crazy Stone" and heard of the director of Xi Xiaoxing, but he was an actor...... What the hell is it!

And it's a thriller and suspense theme, how many domestic movies with this theme can be watched?

"Let's change it, I don't think this movie is very good. ”

"No, I just want to see this, I think I've seen the name of this movie somewhere. ”

After more than a hundred minutes, the movie ends.

Feng Xiaoyou was a little disappointed, the movie felt mediocre, a group of actors he had never seen were shaking on the screen, which made him not interested at all, and he didn't even understand it.

Where did that little boy come from?

Sue the chicken feathers!

No wonder there are so few people watching movies, and there are not many Chinese, as if there are more foreigners than Chinese.

However, Lucy's feeling was just the opposite of his, and she pulled him excitedly and said: "Feng, this movie is so cool, I plan to recommend it to Kate and Isabella, they promise not to guess the ending!"

Hehe.

The corners of Feng Xiaoyou's mouth twitched a few times: Is this a cultural difference? )