Chapter 32: Poaching
The long-awaited snow still did not come, but the rain came down, and this continued for several days.
When it's not raining, every family will have business, it's just a matter of more and less. But this light rain that lasted for several days immediately made it difficult to travel, and the passenger flow of Taisheng South Road went directly to more than half.
Not only was it cold on the streets, but the shops were also deserted.
The New Year is still a week away, isn't this business reassuring to celebrate the New Year?
In particular, the newly opened stores are now miserable. Because the size of the store itself is limited, a few more people will not be able to turn around. And people like to join in the fun, where there are many people, they will go. The advantages of large stores are now vividly reflected, and the four stores with the least business fluctuations affected by the weather in the past few days, two state-run stores, and the stores of Time Communication and Light and Shadow Communication.
However, Y&D and LT's high-end customers have indeed been robbed of a lot by Time Communication.
And the reaction of these two companies was just as Xiao Na expected, and their reaction was powerless. In less than three days, the number of high-end customers of Time Communication has increased by nearly 100. The profit of the single machine has declined, but the total number of customers has risen. This not only dealt a blow to the direct opponent, but also increased its own profits and expanded its influence. Why not!
At 3 p.m., it was raining lightly.
Xiao Song and Xiao Na took Tian Tian and Wu Ping to walk around Taisheng South Road and returned to Light and Shadow Communication.
"It's raining, hey, it's really unlucky, it's cold and inconvenient. ”
Wu Ping followed Tian Tian into the store last one behind, her shoulders were wet from the rain, this is a down jacket that she has only bought for a long time, and she is distressed to death.
Tian Tian glanced back at Wu Ping and did not speak. Her hair draped on her back was drenched, but when did Wu Ping start to become so hypocritical, starting with her crush on Su Yang?
Tian Tian glanced at the store, and there were only five customers looking at the products, but several of them were in good shape, and they could see from the expressions on their faces that the probability of a transaction was very high. Now these clerks are under their own high pressure, and their business ability has improved rapidly. However, this rain is really irritating, at this time period a few days ago, there are at least ten customers, they are not busy at all, and the transaction time has been shortened a lot. The average of 50 units per day has dropped to the current 40 units, and the impact of this weather on sales is indeed great. In the other stores I just went to see, only Y&D and LT were able to get 30 units. The other stores are basically around 10 units. But other people's operating costs are also much lower, and they will not lose money.
Xiao Song and Xiao Na were already waiting in the reception room, and they needed to discuss the work of the next few days. Before Tian Tian and Wu Ping entered the house, Xiao Song began to clear his throat, looked at the two of them and asked, "What is the situation of sales these days?" Tian Tian said first. ”
"We started the promotion for a week, and the results were very good in the first few days, with an average of 50 units per day, and about 20 special machines. But it started to rain the day before yesterday, and the sales volume in the past three days has dropped to only 40 units, and there are few customers, but the transaction rate is improving. ”
"Wu Ping, what about you"?
"We were a little bit better a few days ago, with an average of 60 units sold, and about 45 units in the rainy days, but our promotional models accounted for less than 30%, so the profit can be guaranteed. By the way, we have a lot of repeat customers, many of whom are former customers who bring their friends back, which shows that our comprehensive service level is improving and our customers have a high degree of recognition. ”
Xiao Song's face began to be impatient, he only wanted to hear the sales data now: "I am not satisfied with your current sales volume, there is only one Spring Festival in a year! There is still a week to go before the New Year, and we have no time." Do you know how many stores sell Swallows? It's nearly 200,000 a day. I hope that our single-store sales can exceed 60 units, which means that the two stores must exceed at least 120 units. You've got to figure it out!"
"Swallows in the lotus pond are wholesale, of course in large quantities. Wu Ping said unwillingly, she thought that she had worked very hard during this time, and basically never rested.
"But they only cost a few dozen yuan for a piece of clothing, and our machine is thousands of yuan!" Xiao Song watched Wu Ping raise his voice, he was very dissatisfied with Wu Ping's behavior of making excuses.
Wu Ping didn't expect that her words could trigger such a big emotion in Xiao Song, so she could only bury her head in grievances and stop making a sound.
Seeing this, Xiao Na had no choice but to say to herself, "In this way, it is unlikely that we will do any outdoor advertising due to time factors." We also went to see other stores just now, and the customer flow was not high, and there was not even a single person in the small store. There are not many people in the whole Taisheng South Road, and there are still a lot of people in our stores, which is the general environment that cannot be changed now. But the rain can't be like this all the time, I've read the weather forecast, and it should almost stop the day after tomorrow. There will definitely be an explosive increase in passenger flow in the two days after the rain stops, because the rain will block everyone, but the New Year's goods will definitely be purchased. Therefore, my opinion is three, one, in the past two days, everyone will clean up the inventory models, and the models that were not easy to sell before, we will take them out and do a promotional campaign again, and strive to clear the inventory at the outbreak point after the rain stops. Second, increase the amount of stand-alone commission for employees, so that everyone is motivated, and it is better to earn a little more money to go home for the New Year. Third, the customer flow itself is not large, once the customer enters the store, we can't let the customer out of the store empty-handed. In order to improve the customer transaction rate, we set up another award, and the person with the highest transaction rate before the Spring Festival will be given a cash reward of 500 yuan. ”
Tian Tian thought that this method was very good, but she looked at Xiao Song and waited for Xiao Song to speak.
Xiao Song paused for a long time before saying, "Then this matter will be done according to Xiao Na's method, you will all prepare it later, and the implementation will start tomorrow." ”
Tian Tian saw that Xiao Song was about to get up, and hurriedly said to Xiao Song, "Mr. Xiao, there is one more thing to discuss, many employees are asking, how to have a holiday during the Spring Festival? Everyone is planning to go home." ”
This is really a problem, the retail industry is the best holiday business, but everyone has to go back for the New Year, this is human nature.
"Let's schedule shifts, and the managers stick to the most important days ahead and let the employees go back for the New Year. Wu Ping, who was slightly aggrieved just now, proposed.
"That's fine, you two do a good job of scheduling first, and then we will communicate, be sure to explain it clearly to the staff. The more we want to cultivate people, the more we have to persevere. Xiao Song agreed with Wu Ping's suggestion, "Can you take it out tomorrow?"
Tian Tian and Wu Ping nodded, isn't this just a matter of ten minutes?
"Xiao Na, what else do you have?" Xiao Song asked, turning his head to look at Xiao Na.
Xiao Na looked at Tian Tian and Wu Ping and said, "There is another small thing, Tian Tian has been in communication with me at any time these days, according to the traffic of your store to see if you need manpower, we have run out of goods from Y&D company in the past few days, Xu Jun, Liu Yong, and Su Yang are all in the store, if you are too busy here, we can appropriately transfer manpower over." ”
Xiao Song waited for Xiao Na to finish speaking, and then said quickly, "Let me add one thing, if both stores can exceed the sales task by 20%, the reward for the two of you will be increased by 500 yuan on the previous basis." How?"
Xiao Song got up after speaking, he was too late, he had to go to the lotus pond to pick up the swallows first, and then the swallows had to go to the Chunxu Road store for a party.
This bonus is a little extra surprise!
Tian Tian thought to himself, I have won this reward anyway.
Silently calculated, plus salary, commission, and task completion rewards, wouldn't this month's income be 3,000? Oh my God, the income of this half a year can be worth her income as a teacher for several years. I had to give several gifts during the Spring Festival, my father's mother's and my grandfather's, and she felt happy when she thought about her parents' smiling faces. By the way, there is still a Su Yang, and I have to give Su Yang a gift. She is smiling sweetly in her heart, it is good to have someone who loves her so much.
This continuous rain lasted for a week.
Wang Lian was secretly cursing this ghost weather, less than ten units a day were sold, this data was really uncomfortable, after all, this was the festival day of the New Year, and he was still waiting to earn a sum of money for the New Year.
But God, why do you have to rain at this time?
The customer flow itself is small, and finally the customer enters the store, and the clerk tosses hard for an hour, but he can't get it done. Wang Lian saw this situation countless times every day, and he was so annoyed in his heart that he even had the urge to rush up and kick his feet. It's not okay if the level of this clerk doesn't improve, but I can't blame them for a few clerks, communication products are different from previous clothing, and the professionalism is too strong. But these clerks used to make their own clothes, and they couldn't get used to it quickly for a while. This situation can't be done without training, but where to find someone who can be trained, now you must have a skilled hand to lead it.
Or, go dig up someone?
Such a thought flashed through his mind in an instant. He needs a qualified store manager, even if the salary is a little higher. As long as you can bring people out, anything is negotiable.
Where to dig it? Y&D company is highly professional, but the initiative and service sense are too weak, and the other party is also a state-owned company, so it is impossible to dig it. LT Company is also a group of new employees, but they are just a little younger and more beautiful than their own clerks. Then there is only time communication and light and shadow communication, and several qualities are relatively high, after all, after such a long time of market tempering. But it is impossible for the store manager to dig up, Tian Tian and Wu Ping he knows, he has seen several times when he did research in the early stage, of course he is satisfied with these two people, but other people's platforms are bigger than yours and the income is higher than yours, why would they follow you to do a small store that has just opened? Even if it is a better clerk, it is difficult. So who else can be poached? Clerks who are not doing very well now? Maybe this is a solution, even the clerks who are not doing well are now much better than their own clerks. I didn't do well there because there were too many talented people and I didn't have a chance to get ahead. Maybe when it comes to me, it will be good to give him a platform!
Why don't you try it first?
How do you know the result if you don't try?
Wang Lian said that action is action, he even found three people to pretend to be customers, and communicated with the store through observation and sales in the stores of Time Communication and Light and Shadow Communication, and finally locked down a person who might have a chance, Wu Gang.
The first people who joined the company were all loyal, and they were basically the backbone of the business, and they couldn't leave easily. But Wu Gang is the second batch of employees to enter, he has business ability but is always squeezed by the first batch of people, and there is always a little imbalance in his heart, maybe this is a breakthrough. If not, let alone others, even the worst performers are loyal to the company. He admired Xiao Song and Xiao Na very much in his heart for their management ability and appeal, and how difficult it was to unite a group of people tightly.
When he got off work, Wang Lian rode a motorcycle to catch up with Wu Gang who was riding a bicycle in front.
"Hello!" Wang Lian greeted Wu Gang very warmly after stopping him.
"You are ------" Wu Gang was startled by the person who suddenly came up to stop him.
"I'm Wang Lian of Huada Communications, can we go and sit in the Cultural Palace for a while?"
"Huada Communications?" Wu Gang was a little stunned, and then suddenly remembered and said, "Oh------, you are the new one?"
"Yes, yes, we're diagonally across from Y&D. ”
"I remember, what's the matter with you?" Wu Gang also asked in his heart, yes, what would happen if you stopped me so late? The nerves that had just begun to relax suddenly tensed again.
"There's one thing I want to discuss with you, don't you think it's very convenient, let's go to the Cultural Palace to sit down?" Wang Lian saw that Wu Gang was very hesitant, and immediately added, "Just ten minutes, don't delay you." ”
Wu Gang's vigilance and curiosity are fighting, and in the end curiosity wins, what is there to be afraid of as a big man, no matter what he hears in advance, of course, if it involves the company's business, then resolutely do not say.
Turning into the Cultural Palace, Wang Lian found a stone table and parked the car next to it.
Because it had rained, there were very few people in the square of the Cultural Palace, and the two sat down facing each other.
"Excuse me, how many months have you been in Time Communication?" Wang Lian asked straight to the point.
"It's been more than three months. ”
"My friend said that you have a good business ability, but you don't have the right opportunities. ”
"Your friend is ------" Wu Gang was shocked, what did this person want to know?
"Oh, my friend you don't know, he just bought a BP machine from you before, and he has a good impression of your company. Wang Lian saw that Wu Gang was very alert, so he hurriedly changed the topic.
"Then ------, may I ask, what do you want to discuss with me?" Wu Gang decided not to go around the bend with this person, and took the initiative to ask, if he did, he would talk, and if he didn't, he would leave.
"I heard that you have strong business skills?"
"Generally, let's be in the middle, there are a few gods in the first batch of our company. ”
"yes, we're new stores, you know. ”
"I know. ”
"I'm the boss, our store used to make clothing, and the current clerk is also a former clothing clerk, we are not professional in communication products, and the supplier gives us less training. So, so------, I need a store manager. I want to talk to you. ”
Wu Gang's tense heart was relieved at this time, it turned out that this was the case? But how could he find me to talk? This is strange, I am not the one who is not very outstanding now.
Wang Lian saw Wu Gang's relaxed expression, so he continued, "The treatment is easy to discuss, and it is definitely not lower than what you are now! Think about it, it is difficult for you to be promoted to store manager in a short period of time in Time Communication, but I can give you this opportunity now, your platform will be much bigger, and you can also display your talents." You see, do you think about it?" Wang Lian put his posture very low, who made himself unfamiliar with his professional skills?
"What about the treatment you are going to offer?" Wu Gang asked.
"How much does your current store manager cost a month?"
"It seems to be a basic salary of 200 plus a job allowance of 100. Wu Gang said uncertainly.
"Then the salary is not high, everyone is about the same. Wang Lian was strange in his heart, that Tian Tian and Wu Ping were still working so hotly! Unless, unless Wu Gang didn't tell the truth.
"I'll give this treatment too!" Wang didn't even hesitate at all, and immediately offered this salary.
"My monthly basic salary is 150 yuan, but my average salary for these three months is a little over 600. ”
More than 600? Wang Lian was a little surprised at this time, this salary is already very high.
"Yes, everything else is a commission on sales. ”
"This, we ------, we are now a newly opened store after all, and the sales are not very good, after all, everyone is not professional, unlike Time Communication, which has been doing it for so long. But, but----- I can give you this treatment, you think about it. Come and be my store manager. ”
"Then I'll think about it in the evening. Thank you for your trust, Mr. Wang, I'll go first. ”
As soon as Wu finished speaking, he got up, pushed the bicycle, got on the car in two strides, and walked out of the gate of the Cultural Palace with a slight bow of his back and legs.
Wang Lian sat in place, he didn't know if he said that he had moved Wu Gang, and there was no obvious change in expression on Wu Gang's face. Judging from the length of the conversation, Wu Gang does not seem to be very interested, otherwise he would not have left immediately, at least he would have learned more about some issues. If Wu Gang, who is not so close to the company, refuses, then others don't have to think about it. I had to think of something else.
Wang Lian's judgment of Wu Gang is basically correct, and Wu Gang really doesn't have much interest in the position of Huada, the store manager. His conclusion was simple, he would rather stay in Time Communications and wait for an opportunity than go to Huada Communications to take this risk.
Reason 1, the strength of the company, Huada is obviously not enough, he has already worked in the first place in the industry, why should he go to a non-first company.
Reason 2, the charm of the boss, this Wang Lian is compared with Xiao Na, except for the age is bigger than Xiao Na, nothing else is big.
Reason 3, team, Time Communication's current team has been gradually formed after running-in, and I can learn more skills and experience here, but the Huada team used to make clothing, and now the foundation is too weak, and my current skills may not be able to bring it.
This is the first poaching on Taisheng South Road, and it is also the easiest poaching, and it is only a poaching from the clerk to the store manager.
But this is just the beginning, and there are destined to be more and more poaching behaviors in the future!