You don't have an Alipay account yet? Dude, you're out, Alipay will send red envelopes to everyone during the Spring Festival, 500 million, there is wood?

Don't take it for nothing, don't take it!

What? You won't use it? I'll teach you. Pen ~ fun ~ pavilion www.biquge.info

There are tutorials on the Internet, Alipay registration, and real-name authentication!

In fact, it seems like 500 million is a lot, but in fact, you can't look at it that way.

In addition to the 100 million cash red envelopes, merchants like the 100 million merchants have no threshold shopping coupons, and they don't need to be issued by the world mall.

It is the merchant to come out with this money, the key is that the money is apportioned, thousands of merchants come together to issue this shopping coupon, in fact, each merchant issued not many shopping coupons, the most important thing is that the shopping coupons need to be purchased to be effective.

The largest 300 million full discount coupons, this is completely a business without capital, in fact, it is a business that usually does activities, but this time it is just concentrated.

For merchants, these coupons, in fact, have no cost at all, but can also be used to attract buyers.

If it is in the future, many people may scoff at the so-called coupons and the like, thinking that the wool is out of the sheep, but for now, this kind of large-scale full discount coupon is actually very attractive to most buyers.

It seems that the world mall has taken out hundreds of millions of dollars for marketing and sending red envelopes to users this time, but in fact, the effect achieved is something that cannot be achieved simply by using this money to smash advertising.

One is passive publicity, the other is that users actively register, and it can promote the policy of real-name authentication for payment, and it can be used as a warm-up for the Spring Festival promotion.

In contrast, on the contrary, the 315 integrity shopping festival of QQ Mall and Q Bao Network gives people the feeling that there is no big activity in the world mall.

This is true, but there is a big difference between the two.

The shopping festival is a merchant to make profits, spend the money of the merchants, and achieve the effect of driving the transaction volume, and like this time the unprecedented Spring Festival red envelope activity of the world mall, but the world mall out of pocket, not only the majority of users and buyers, but also the merchants also benefited.

For this reason, if you ask merchants which activity they prefer? 90% of merchants will choose this Spring Festival red envelope activity.

Because of the fact that, for example, the Double 11 Shopping Festival, in fact, a large number of business owners are losing money to make money, and this time, they can get transaction volume without losing money, which is definitely a huge temptation for merchants.

QQ Group, E-commerce Department!

"What do you think of the move of the World Mall this time?" Ma Tengyun sat on the main seat and swept the other high-level officials of the e-commerce department in the conference room.

"Mr. Ma, the Spring Festival promotion of the World Mall, and the red envelope and coupons, it is conceivable that there will be a wave of large transactions in the Spring Festival, I think, the move of the World Mall is completely aimed at our 315 integrity shopping festival, they do this, in order to advance the purchasing power of buyers, unless we also advance the shopping festival like them, otherwise, we have no way. Yao Yue, general manager of QQ Mall, said.

"I think that in fact, we can also do the activities of the World Mall, and we have more advantages than the World Mall, because we can directly promote through the QQ pop-up window, and we can also issue preferential prices to users, so as to achieve the purpose of converting QQ users into QQ Mall users. The head of the operations department answered.

"I think we don't need to pay attention to it, I believe you have also seen the effect of the double eleven of the world mall, I believe that no one will refuse up to 50% of the preferential promotion, we only need to start promoting the 315 integrity shopping festival in advance, let buyers know that as long as they wait a few more days, you can buy the goods they want with cheaper and more favorable prices, our discounts, concessions, compared to the red envelope activities of the world mall, but it is more than a little bit stronger. ”

"Then do it two-prongedly, do it together, do the publicity activities of the 315 Integrity Shopping Festival in advance, and at the same time, send pop-ups to all QQ users...... There is also advertising, double the budget, we must make the 315 integrity shopping festival, make the scale of the double eleven of the world mall, once successful, no one can stop the rise of our QQ mall, even the world mall is no exception. Ma Tengyun stood up and said.

In fact, Ma Tengyun was also a little depressed, because the World Mall, or Ye Qiu, was completely using the liquidated damages of QQ Group to advertise.

Just as the Tianxia Mall has no way to prevent the strong rise of the QQ Mall, the QQ Group has no way to stop the expansion of the Tianxia Mall.

On the side of the World Mall, through this large-scale red envelope activity, real-name authentication has indeed been promoted.

If you force buyers and sellers to perform real-name authentication this year, it will indeed cause disgust among users, because it is very troublesome for them.

But with red envelopes and bonus incentives, this little trouble is nothing, even if you don't want to buy things, even if you don't know how to shop online, you will spontaneously do these things when you see that it is profitable.

And when they have an Alipay account, it is equivalent to having an account in Tianxia Mall, Taobao, Sosou, etc.

It is true that 100 million cash red envelopes can be withdrawn, but it is also because the cash distributed is directly deposited into the Alipay account, so users will also be allowed to use Alipay spontaneously, even if it is not shopping, but as long as they use it once, it is also a good start.

When they want to shop online, the natural first choice will be Tianxia Mall.

At the same time, there are also 100 million shopping coupons and 300 million full discount coupons, which are not issued randomly.

After the success of the Double 11 Shopping Festival, Ye Qiu asked Sun Jindong to arrange a technical department to develop user habit algorithms.

Time flies, and soon it is Chinese New Year's Eve 2006.

This year's Chinese New Year's Eve, not only eat Chinese New Year's Eve dinner, watch the Spring Festival Gala, many people on this night, can't wait to open the computer, log in to the Alipay account, open the red envelope.

The Internet is as lively as ever, however, this year, in addition to the Spring Festival Gala program, everyone is also discussing the amount of red envelopes.

Some people only get a few yuan, while others get the highest cash red envelope of 666 Chinese dollars.

For a while, posting red envelopes has also become a hot spot on the Internet.

In fact, this time the red envelope activity, the effect is not only that, on the Alipay page, as soon as it is opened, there is a number of users who have participated in this activity so far.

It also gives Alipay users a feeling that everyone is using.