Chapter 196: One trick doesn't work
"Brother Ye, seeing you smiling so happily, is there any good way to deal with it?" Ma Tengyun asked in surprise. Pen, fun, pavilion www. biquge。 info
"Brother Ma, you're worrying a little too much. It's true that Ju Hard is a monopoly operating system, but don't forget, this is Huaguo. Ye Qiu said with a smile.
"How?" Ma Tengyun looked at Ye Qiudao suspiciously.
"In other countries, maybe this trick can indeed be eaten all over the world, but in China, it may not be so effective!" Ye Qiu said with a smile.
"Brother Ma, how much does a huge hard sell for a genuine system in China?" Ye Qiu asked with a smile.
"You mean...... Piracy? Ma Tengyun was a little transparent, and his eyes lit up all of a sudden.
"Yes, it's piracy, the operating system of the giant hard can be bound to ICQ, and we can do the same, and what we can do, the giant hard may not be able to do." Ye Qiu said with a smile.
"Piracy, piracy, yes, the ordinary people of China basically use pirated systems, I understand what you mean, we can find companies that make pirated systems, and pay them to bundle our QQ software in the system. You can even let them unbind the ICQ. Ma Tengyun said excitedly.
Although this problem was solved, it only knocked out the most basic advantages of ICQ, and this war was far from winning.
Sure enough, ICQ soon held an unprecedented press conference, and ICQ was almost using money to smash advertisements, and many mainstream newspapers in China appeared ICQ advertisements. i
Ma Tengyun's initial idea was to advertise in these media newspapers in the same way, but was stopped by Ye Qiu.
In fact, ICQ's entry into China at this time is indeed a good opportunity, because although QQ now occupies most of the instant messaging software, it can be said that it is almost a monopoly, but this position is not solid.
Because the current QQ is just an instant messaging software, the stickiness of users is not very high.
Therefore, a series of actions of ICQ have indeed had a great impact on QQ.
Not to Ye Qiu's expectations, ICQ's main focus is still business, which is similar to MSN in the previous life.
Ma Tengyun's strategy is that since ICQ can focus on business, there is no reason why QQ can't, Ma Tengyun means to develop a business version of QQ that is more suitable for business elites, and Ye Qiu has no objection to this.
"Brother Ma, the business version of QQ can be done, but we can't be led by the nose by ICQ, we have an advantage now, there is no reason to deal with it passively, it should be ICQ that responds passively." Ye Qiu said with a smile.
In fact, QQ at this time still has a great advantage, there is no need to be led by the nose of the other party, the soldiers will block the water to cover the earth, and they can take the initiative to attack.
Ma Tengyun smiled bitterly and said: "You're right, we still have an absolute advantage now, there is no reason to deal with it passively, it seems that I am still affected by ICQ's fierce offensive." ”
"It's no wonder, after all, in the face of a behemoth like Giant Hard, I don't think anyone would not be nervous." Ye Qiu smiled and said.
"In fact, what we should do now is how to improve the stickiness of users to QQ, and the reason why ICQ can steal our users is because QQ is not so indispensable for users."
"For users, what are they going to use online and QQ for? I think it's all about socializing and having fun. ”
"At present, we have an advantage, with a series of promotions such as the previous "First Close Contact", QQ does not need to compete with ICQ in advertising, what we want to do is to expand entertainment and increase user loyalty and stickiness."
"Does Brother Ma know about public chess?" Ye Qiu asked with a smile.
"Popular chess? Of course you know, you mean to develop our own board game platform? Ma Tengyun asked.
"Yes, but we can't copy the popular chess and cards, although in the game, we can't do new innovations, but we can make innovations in other details of the game."
"For example, joining the contest system, such as joining the whole process of live dubbing, physical rewards, etc., ......"
"Moreover, the game department must be expanded, our QQ game platform, not only to make chess and card games, but also to do some small games, small games can be a friend score ranking, to arouse the comparison of netizens, vanity. Whether it is a board game or a small game, there is only one purpose at present, that is, to occupy the user's fragmented time, once the user gets used to these, then the cost of them leaving QQ will be much greater than now. ”
When Ma Tengyun started to say it, he had already taken out a pen and paper and recorded what Ye Qiu said.
"Ahem, in addition to launching the QQ game platform, we also want to strengthen the entertainment applet of the QQ software itself."
"Such as QQ expressions, QQ voice, QQ window jitter, etc., don't underestimate these small programs, these small programs can often bring unexpected benefits to QQ."
"Of course, you don't have to make it all at once, these things are not high in technical content, ICQ is useless to imitate plagiarism, if you release it all at once, then ICQ can copy all at once, and if we update again and again, launch new features again and again, even if ICQ wants to plagiarize, you also need to follow us, if once or twice, maybe we have no way, but there are many times, every time ICQ is plagiarizing, Then you can take advantage of this when the time comes. ”
"Let users see that we at QQ have always been innovating, while ICQ has been shamefully imitating and plagiarizing." Ye Qiu said a lot in one breath, and Ma Tengyun was stunned when he heard it.
For Ma Tengyun, maybe he can think of one or two points in what Ye Qiu said, but it is absolutely impossible to be as comprehensive as Ye Qiu.
"That's all for the time being, I only provide ideas, and the specific implementation will be handed over to Brother Ma, by the way, we have to sign a confidentiality agreement with employees in these matters, and what we want is this opportunity."
"I understand this, the direction is there, if I can't even do this, then I don't have to mess around." Ma Tengyun admired Ye Qiu more and more in his heart.
If before this, Ma Tengyun was still worried about the strong attack of ICQ, then after listening to Ye Qiu's tirade, Ma Tengyun suddenly felt that ICQ and Ju Hard were not so invincible.
I am more and more glad in my heart, Ye Qiu was not tempted by Chen Shaojun's conditions, if Chen Shaojun, or Ju Hard, offered enough chips to make Ye Qiu tempted, then QQ has less Ye Qiu, ICQ has one more Ye Qiu, and the situation will be completely opposite, it can only be said that although Ju Hard and Chen Shaojun both know that Ye Qiu is creative, they still underestimate Ye Qiu.
On the other hand, ICQ is indeed an excellent software, otherwise it would be impossible to occupy the global market, especially under Chen Shaojun's not bad money to spend money on advertising, and the shameless bundling strategy, both the number of registered people and the number of people online at the same time have a significant surge.
However, the results were still lower than Chen Shaojun's expectations, and Chen Shaojun suddenly found that the one-trick strategy used in other countries and regions in the past did not seem to work so well in China. (To be continued.) )