Chapter 115: Propaganda Preparations

There are still five days left before the start of construction, and the publicity outline of New Century Co., Ltd. on the sale of commercial housing is placed in front of Liao Fanmin, which Jia Yunmao has specially greeted and must be handed over to him Liao Fanmin for approval.

The rental house is very quiet, Liao Zetian and Liao Zebing have all moved away, Hongda Construction Company has also entered the stage of high-speed operation and preparation, the company's boss Yang Mingze never dreamed that he would undertake such a big project, which requires his company to go all out and take out all the energy, in this case, Liao Zetian and Liao Zebing naturally need to go to work in the company.

The salary of the two people is also determined, the basic salary is 2,000 yuan per month, the company is responsible for food and housing, and then the number of bonuses is determined according to the company's benefits.

Liao Fanmin has been completely relieved, he knows very well that with the start of construction of commercial housing, Hongda Construction Company's business will become bigger and bigger, and the number of bonuses will also rise, I am afraid that it will not take long for Liao Zetian and Liao Zebing's monthly income to exceed 10,000 yuan.

Let Liao Zetian and Liao Zebing contract the project separately, Liao Fanmin gave up for the time being, whether it is ability or knowledge, neither of them can reach it, in this case, it is better to be a big tree, I believe that Yang Mingze will never treat the two of them badly.

Liao Fanmin has read the propaganda outline several times, and he always feels that something is wrong, or something that has not been taken into account, but he can't think about it for a while because it is not detailed enough.

The groundbreaking ceremony and the sales promotion were launched at the same time, a full day, the focus in the morning was the groundbreaking ceremony, including the leader's speech, Jia Yunmao's speech, and Yang Mingze's statement, etc., which will not last long, the participants are the owners of the two companies, the scene is not small, and then there is the publicity about the sale, which is the most critical part of the day, what kind of results can the housing sales achieve, the sales publicity is the most critical.

All employees of the company, from Chairman Jia Yunmao to every ordinary employee, on the day of the groundbreaking ceremony, all of them must spare no effort to publicize and promote the commercial housing to be built.

This arrangement is already very good, even if it is a sales promotion after a few years, it can only meet this standard.

Lighting a cigarette and standing up and pacing in the living room, Liao Fanmin fell into deep thought again.

According to his predictions, such a fierce publicity, will certainly attract a lot of people's attention, the day is likely to receive hundreds of houses deposit, the first phase of the new century limited liability company commercial housing construction, commercial housing is a total of more than 800 sets, there will be no problem after selling these houses, if the first phase of sales is a complete success, then the second phase of the construction of commercial housing, can continue to start in the fastest time.

Nowadays, the company does not have any competitors, and the five certificates received are all No. 1 certificates, and other real estate companies are helpless even if they are red-eyed.

Moreover, these five certificates cover all four lands acquired by the company's auction, which also saves a lot of trouble in the future.

After smoking two cigarettes in succession, Liao Fanmin shook his head helplessly, he really couldn't think of anything inappropriate, after all, he was not an expert in this area.

When the mobile phone rang, Liao Fanmin had already made a decision and was ready to call Jia Yunmao, without any opinion on the company's promotional outline.

picked up the phone, and it turned out to be a call from Yin Jian.

A bright light suddenly crossed Liao Fanmin's mind, and he knew where he had neglected.

"Yin Jian, is there something wrong... Oh, eat together in the afternoon, yes, you say the time and place... ”

After hanging up the phone, Liao Fanmin quickly walked to the coffee table and sat down, picked up the pen and began to write on the paper.

The publicity of housing sales, or new things, including the groundbreaking ceremony, I am afraid that not many citizens will pay attention to it, people do not know about it at all, at most it is strange to see, and then there is the discussion in the streets and alleys, if the company's publicity on the day does not have many people to participate, the cold field is certain.

It is necessary to attract the people to the sales department to consult and understand, so as to be able to widely publicize.

In the propaganda outline, I didn't think of this matter at all, you must know that this is the most critical place.

The use of theatrical performances to attract the people, and it is a free theatrical performance, there will be a large number of people to watch, in the process of theatrical performances, continue to promote the company's upcoming commercial housing, so that it can almost become a household name.

An hour later, Liao Fanmin wrote his advice.

In the teahouse, Liao Fanmin handed the suggestion to Jia Yunmao, and after Jia Yunmao read it, he handed it to Qin Yuhua, who had been promoted to the deputy general manager of the company, and after Qin Yuhua read it, he handed it to the person in charge of the sales department.

"The company's promotional outline, the content is very complete, I have nothing to add, but there is a core problem, that is, people who are ready to buy houses, how to go to the sales department to consult and buy, the company can not go to the street to pull people, I think the best way, is through the way of theatrical performances, to attract buyers to the sales department, the chairman and the person in charge of the sales department must be prepared, before the start of the theatrical performance, In the middle of the process, the company's commercial housing can be promoted, so that the publicity effect can reach the best degree. . . ”

The person in charge of the sales department looked at Liao Fanmin, unable to hide his surprise, this propaganda outline, more than ten people in the entire sales department, considered it for a full week, worked overtime to write it out, and made several revisions, I thought it was perfect, but I still missed the most important place: popularity.

If no one comes to the sales department, how do you publicize it, and no one pays attention to the posture that you spend a lot of energy on, and at that time, it is really sad.

The person in charge of the sales department secretly wiped the sweat drops from his forehead.

Qin Yuhua looked at Jia Yunmao and spoke.

"Chairman, I think Liao Fanmin is thinking very correctly, we did ignore the issue of popularity, if we set up a banquet and no one comes to the banquet, it will be troublesome. ”

Jia Yunmao nodded.

"Okay, there are only three days, the matter of contacting theatrical performances must be fast, ordinary theatrical performances will not have any effect, there must be singers, it will be sensational, if you invite singers to sing, the cost is a lot, but this money must be spent, otherwise as Vice President Qin said, no one will come to the banquet, then it will be troublesome." ”

Liao Fanmin looked at everyone and spoke confidently.

"I have a candidate, and I don't need to spend much money on the company. ”

Everyone looked at Liao Fanmin.

"Yin Jian, who sang "Two Butterflies", he can come to help the company publicize... ”

Before Liao Fanmin finished speaking, Qin Yuhua couldn't help it.

"Liao Fanmin, you know Yin Jian... ”

"I know, it's still a little familiar, I can ask Yin Jian to help. ”

"Then there is no problem, Yin Jian is now a popular singer, and there are many people who follow him. ”

Jia Yunmao looked at Liao Fanmin for a long time before he spoke.

"Liao Fanmin, although I have no interest in singing, I also know that Yin Jian is indeed very famous, if I can invite him to come, the publicity effect will be very good. ”

"I know, I also plan to let Yin Jian buy a house on the spot, this kind of publicity is better... ”

Speaking of this, Liao Fanmin shut up knowingly, and he found that the eyes of Jia Yunmao and the others were no longer right.

Jia Yunmao lightly buttoned the table.

"Liao Fanmin, how much does it cost to ask Yin Jian to help. ”

"You don't need to spend any money, and it's okay to perform on a voluntary basis, but I think it's not appropriate to do so, after all, there is an accompanying band, and other singers, so I will give 5,000 yuan, and the chairman will see how it is." ”

Jia Yunmao's hand trembled slightly, these days, the concept of tens of thousands or even hundreds of thousands, or five thousand yuan is a fantasy.

"No, it's too low, it's not appropriate. ”

"It's okay, according to what the chairman said, give 10,000 yuan, no more, I am also a shareholder of the company, and the money that can be saved must be saved. ”

Jia Yunmao looked at Liao Fanmin for a long time before he spoke.

"Liao Fanmin, you are really powerful, but you only have three days, how to get in touch, the time is too tight. ”

"Or please contact Sister Qin, I have Yin Jian's phone here, the time for discussion is tonight, the location is here, I won't participate, but I will contact Yin Jian in advance, explain the reason, Sister Qin is waiting for my phone, after I get in touch, Sister Qin can call Yin Jian, the specific matters of the performance, but also ask Sister Qin and the sales department to consider, including the organization of various work, the leaflets can be printed today, and distributed on the street tomorrow, as many leaflets as possible... ”

Jia Yunmao looked at Liao Fanmin with some hesitation.

"Will Yin Jian really agree so readily? ”

Liao Fanmin looked at Jia Yunmao and nodded resolutely.

When he walked out of the teahouse, Qin Yuhua pulled Liao Fanmin's arm and stretched out his thumb.

"Brother Liao, I took care of what you said, how do you tell me how to do it, don't worry about the performance, I will sing if I don't give money, I will call the record company and ask them to send a band, I can't sing alone, and I have to invite a few people, but their reputation is not very big... ”

"Yin Jian, thank you, please bother about the performance, Qin Yuhua, the vice president of New Century Limited Liability Company, will contact you in a while to finalize the details, what you said last time, I am thinking about it, it is estimated that there will be new songs coming out in a short time, and I still want you to sing... ”

"Thank you, Brother Liao, thank you, Brother Liao. ”

Yin Jian's eyes lit up, of course he knew that Liao Fanmin's songs were by no means ordinary.

Liao Fanmin sighed secretly in his heart, this is also a matter of no choice, I am afraid that there will be a lot of places where Yin Jian needs to contribute in the future, so it is necessary to maintain Yin Jian's reputation, so that he can really promote the company.