Zhang Qiyuan was a little confused by what Zhang Qiyang said, isn't he bent on being a rock star? Why do you suddenly care about Chinese movies now?

After taking a sip of tea, Zhang Qiyuan briefly chatted with Zhang Qiyang: "Now China's film environment is like this, too much hot money flows in, and many people are investing in movies with the mentality of making a fortune and leaving, so it must be what kind of film makes money, which kind of movie is more attractive to investment; This is a bit www.biquge.info of a bubble blow, but this situation is not easy to change until the bubble bursts. And I believe that even if the bubble of Chinese films is burst, Chinese films still have the ability to revive themselves. The group has researched before, no matter how tortuous the road of Chinese films is, the future must be bright, so the construction of the cinema chain is a lucrative investment, this does not have to worry about being built in vain or collapsed, it is only a matter of time to recover the cost, and in the next ten years or even longer, operating the cinema chain must be profitable. ”

Zhang Qiyang said: "You are looking at this matter from the perspective of running a theater chain, you look at it from another angle, from the perspective of a filmmaker, a conscience movie like "Virtuous" does not get the support of the theater, don't you think this is too chilling for filmmakers?"

Zhang Qiyuan seriously discussed with Zhang Qiyang: "I am not in charge of the operation of the theater chain, and I don't know much about these things. But I know that if a movie can make money for the theater chain, it is impossible for the theater chain not to support the movie. There are many movies on each schedule at the same time, why some movies have a high film schedule and some movies have a low film schedule, in addition to the impact of publicity, the quality of the film itself and the audience are all important criteria for the theater chain. I've heard before that before the release of some movies, they will organize a large number of local promotion teams to go to major theaters in mainstream cities to negotiate with the theaters, and the theaters will give them as many films as they want. Even if the initial schedule of such a movie is very high, if the audience does not buy it, the theater will not make money, and they will still not support such a movie if they only take that rebate. We are in business, the account in this is very easy to calculate, and the theater chain must support those movies that can make them more money. If you don't make money, no matter how conscientious you are, there is no reason for the theater chain to support it. ”

"Yes, you're right, theaters definitely take better care of movies that have a high attendance rate and can make them money. But some movies have been eliminated by theaters without going through large-scale market testing, which is a bit unfair. It's like "Virtuous", the filmmakers just don't have the money to publicize, if they have the money to promote it on a large scale and let more people know about this movie, the gold attraction of this movie is not necessarily worse than those mainstream commercial films. ”

Zhang Qiyuan said: "There is no money for a film to promote, why does it have no money to promote? Have you ever thought about this problem? As far as I know, the current investment environment for Chinese films is very hot, and a random project can make a lot of money. For a movie like "Virtuous" that has been confirmed to be released, if the filmmakers want to promote it on a large scale, I think they will definitely be able to find money, and then they will not be able to borrow money to gamble, in short, they have a way to do enough work in publicity. But why didn't they do it? Could it be that the filmmakers themselves were not so confident in the future of the film? Or could it be that the surrounding investors were not confident in the profitability of the film, so everyone was reluctant to pay for the film's publicity. There are not a few such movies, and many new films will be released in domestic theaters every month, and there are only a few movies that can be called big publicity and big productions, and most of the movies released in cinemas are just a passing scene. These movies are not interested in the box office, they may have recovered their costs from other channels, or they may be doing this project on purpose to lose money, regardless of returns, or money laundering, or some other purpose. These kinds of movies often don't do much publicity, and they don't care about the box office after their release. For such a movie, why should the theater chain give them more film schedules to support them? The theater chain is not the big one, and if the manager of any theater adds a film schedule to such a movie, then I think he will not be far from being dismissed. ”

Zhang Qiyang discussed: "Among the domestic movies released every year, there are indeed many such indiscriminate films. But by no means all movies that have no money to promote are such bad movies. Some works of conscience have a slightly biased subject matter that is not so mainstream, or the film takes the literary route, not the commercial route of making money. It's hard to find a big investment to help them promote this kind of film. ”

Zhang Qiyuan said: "The kind of literary film you mentioned does not have a very good market in China at present, they mainly take the overseas route and sell copyrights overseas, and they don't care about the domestic box office at all." They don't care anymore, so why should the theater help them care?"

Zhang Qiyang retorted helplessly from the perspective of a filmmaker: "How can literary films not care about the domestic box office? Aren't the domestic box office and the foreign box office both the box office? Which person who makes a movie doesn't care about the box office at all? They don't seem to care about the domestic box office, because they can't get any support from the domestic theater chain at all, and they can only hope for overseas." If these aspiring directors who make literary films can get full support in China, why do they have to work so hard to sell them overseas?"

Zhang Qiyuan said: "What you said is about the appreciation level of domestic audiences. Literary films really don't sell money in China. ”

"It doesn't have to be that you don't sell for money. In fact, this is not only the appreciation level of our domestic audiences needs to be improved, but also abroad, the film markets of those developed countries are also the highest-grossing mainstream commercial films, except for the French 'perverted', art films may be more popular in France. In other countries and regions, commercial films dominate the film market, and audiences are more willing to watch popcorn movies that can make them relax and happy. In this regard, the appreciation level of our national audience may be more obvious. Although everyone loves to watch commercial films, I think that when making movies, or running theaters, we still have to look forward, and we can't blindly instill a single commercial film in the audience. The other films have all been scrapped, and they are not supported at all, and there are very few films scheduled, or the time period is particularly rubbish. The operation of cinemas should be more diversified, not blindly pursuing immediate profits, but also looking forward, foreign developed film markets, there are special art cinemas, or art cinemas, to meet the appreciation requirements of different audiences. But in our country, there doesn't seem to be such an art theater or art theater, right? Yes, it is also very famous, and some film enthusiasts do small shows, which have almost no influence. ”