Chapter 449: Small Activities, Big Effects
However, compared with "Love Call Transfer", to some extent, the product placement of "Fate Call Transfer" is more outrageous. Pen, fun, and www.biquge.info
This can be seen from the trailer alone.
However, despite this, many viewers feel that Ye Qiuzhen is really a demon, and other people's product placement advertisements are very blunt, but he simply turned the advertisement directly into a plot.
A few stories in "Destiny Call Transfer", "Song of Life" is a little better, and the others are almost fruitfully advertising dream phones and dentsu.
Because the box office of "Endless Dust" was greatly reduced by the Korean fan incident, and the films released at the same time did not have any other big productions, "Fate Call Transfer" naturally took advantage.
At least most of the reduced film schedule of "Endless Dust" has been transferred to "Destiny Call Transfer".
However, this is only temporary, because after "Destiny Call Transfer", there will be a bigger big production "Kung Fu Heroes" to be released immediately.
At that time, if the box office of "Destiny Call Transfer" is not strong, I am afraid that it will be more than the reduced number of films of "Endless Dust".
And next, it is about to enter the Lunar New Year schedule, not only is "Kung Fu Hero" such a big production, but also many films will be released in the Lunar New Year.
The Chinese New Year file in China is the most special schedule, and it is also a place where soldiers must fight.
Therefore, "Destiny Call Transfer" will choose to be released before the Lunar New Year file to avoid those unnecessary competition, after all, "Fate Call Transfer" can only be regarded as a small and medium-cost film in comparison.
At the same time, the new dream mobile phone has launched a new mobile phone, the speed of scientific and technological development is changing with each passing day, the new dream mobile phone has the support of Ye Qiu, the big financier, naturally will not be left behind, the new model of the mobile phone, in fact, in terms of function, is not as amazing as the first mobile phone, but in terms of appearance, with Ye Qiu's design concept of drawing on those classic mobile phone styles in the previous life, the new dream mobile phone is an advantage in this regard.
Of course, no matter how awesome the mobile phone is, publicity is also a very important factor, even if it is Apple in the previous life, so awesome, but the annual investment in advertising is also a prohibitive amount of money.
In this regard, in China, after experiencing the bombardment of the movie advertisements of "Love Call Transfer", this time "Fate Call Transfer" Ye Qiu is sure that it can also make the new dream mobile phone stand out among many brand mobile phones.
Others made short advertising films, but this time the new dream mobile phone directly made a movie again.
Fans of the new dream phone, jokingly, this can already be regarded as a convention for the release of new dream mobile phones.
Every time Dream Mobile launches a new mobile phone, it will be promoted through a movie, making the movie a press conference for a new mobile phone.
I just don't know if this routine will become the norm in the future, so it's fun.
In fact, this is also the problem in Ye Qiu's plan, in this way, the dream mobile phone brand can have a deeply rooted characteristic, even if this feature is not in the mobile phone itself, but it is also a huge brand effect.
Of course, others can't learn this method, which is also the unique advantage of Dream Phone.
In fact, this is also a helpless move, even more than ten years later, in the era of the explosion of the Chinese film market, Chinese films still rely on the box office, not like the European and American film markets, the proportion of box office revenue is getting lower and lower, but the proportion of film derivatives is getting higher and higher.
Of course, "Destiny Call Transfer" is still a commercial film, and it is completely wishful thinking to expect film critics to give praise, however, in the Internet era, film critics are actually not as important as in the past, but many times, film critics are a special existence for movies.
Perhaps a film that is well received by critics may not be able to achieve box office and commercial success, but like "Endless Dust", film critics are really more than defeated.
Although the impact is not large, it will still have a certain impact.
So even if it is a film like "Destiny Call Transfer", which has no literary atmosphere at all, at the time of its premiere, many film critics were invited to watch the movie, and the red envelopes that should be given were not less.
After the release of "Destiny Call Transfer", the multi-unit film still gave the audience a lot of surprises.
Four different stories, there's always one that will make you like it.
Some people like the first story and think, it's very interesting.
Life is always full of coincidences, and taking the wrong mobile phone has changed their originally established fate.
"Fate Call Transfer" was released, and it was naturally impossible for the publicity to stagnate.
For this purpose, Destiny Call Transfer, Dream Mobile, and Dentsu jointly hosted an interesting event.
This event is somewhat similar to the Drifting Bottle Relay in later generations.
Every dentsu user, Dream Phone user, will receive a text message from Destiny Call Forwarding.
Users can forward the text messages they receive from Destiny Call Transfer to a friend, who will then pass it on.
The largest number of SMS deliveries will receive a new dream phone, with a 24-hour cycle.
And the user who receives and forwards the most well-wishing text messages from others from Destiny Call Transfer will also receive a new dream phone.
Once you forward or receive a certain number of "Destiny Call Transfer" blessing text messages forwarded by others, you can get 1 yuan, 10 yuan, 20 yuan, 50 yuan, and 100 yuan of phone credits from dentsu.
In addition, not only can the Destiny Call Transfer blessing text message be forwarded and passed on, but the same Dentsu users can also send their own blessing text messages to friends or strangers, and they can also do solitaire and so on.
There are also three joint SMS prize quiz activities, the theme of the event is naturally about "Fate Call Transfer", users can choose to participate in the SMS prize quiz activity, answer the "Fate Call Transfer" related questions provided by dentsu, the same prizes include phone bills and "Fate Call Transfer" movie tickets and so on.
Such an activity is still very new to ordinary people, and the effect of publicity is also very good.
It can be said to be a win-win situation, because of the blessing text messages and activities of "Destiny Call Transfer", people who don't know this movie know that there is such a movie that is being released.
Secondly, forwarding text messages from Destiny Call Transfer is free and comes with great prizes.
At the same time, it has also promoted the new dream mobile phone, and the SMS prize quiz activity of "Destiny Call Transfer" has the same low threshold, and it is very difficult to win the grand prize, but the phone bill and movie tickets are very difficult, as long as you participate seriously, you can get rewards.
For a while, dentsu's SMS department was almost busy, and forwarding blessing text messages became a popular trend.