In the clear little white, the small covenant is in full swing in the winter.

There is a heated discussion in the crew of "You from the Star" about what Qing Xiaobai should be paired with.

"Isn't our original fried chicken and beer stalk pretty good?

"In the winter, it's still the first snowy day, drinking beer, it's a bit nonsense, okay? I think it's very good to change to Qing Xiaobai, drink liquor in winter, take a sip, and it will be hot immediately. ”

"But don't you think fried chicken with white wine is a bit abrupt?"

"Think about it, the hero has returned to the alien world, the heroine is holding a bottle of Qingxiaobai, just fried chicken, facing the starry sky, that picture must be more powerful than any beer. ”

However, in fact, they discussed so much, they didn't agree at all, the person who decided was Ye Qiu, who could change it?

At the same time, Xiaoyue in the winter, so that Qing Xiaobai successfully landed in people's sight.

Unlike other liquors, the unique appearance of Qingxiaobai may not be liked by older people, but it is extremely favored by young people.

Even, it has also formed a trend in a small circle to collect a full set of wine bottles.

Classmates get together, clean and white!

Old friends reunite, innocent.

Alone by the railing, innocent.

Qing Xiaobai is so popular.

In fact, this time, Wang Tiezhu's publicity expenses are an astronomical amount for any brand, especially for emerging brands.

Those celebrity micro-messages are not chosen randomly.

Dianjin Advertising has formed a team dedicated to WeChat marketing of Xiaobai celebrities, and the stars looking for cooperation are all people like Yuan Li and Du Yuan who have just triggered hot news.

Where there are hot people, there is Qingxiaobai, and naturally more and more people pay attention to Qingxiaobai.

In these years, the people who chase stars and watch celebrity micro-messages are all young people, and they just match the target group targeted by Qing Xiaobai, so this kind of advertisement is appropriate.

At the same time, according to what happened to different celebrities, customizing different Qingxiaobai jokes is also a key element for Qingxiaobai to be remembered.

For example, the star class party of Huaguo Film Academy has a clean and innocent party.

For example, if a female star breaks up with a male star, she is also innocent.

For example, when a celebrity celebrates his birthday, he still has a clean ......

Of course, these are all things that cost money, and the stars of hot news will definitely ask for more.

However, the effect is naturally better, and it has brought a wave of Internet trends.

"My Love from the Star" was also officially announced to be completed, and the first round of broadcast rights was jointly bought by several domestic first-line TV stations such as Mango TV and Deep Blue TV.

It is foreseeable that as long as "My Love from the Star" is not too bad, the popularity is a foregone conclusion.

Qing Xiaobai has also begun to officially go on sale, although the sales volume is not as good as those traditional old brands of liquor, but it is extremely marketable among young people.

Food stalls, bars, and other places, Qingxiaobai has become the first choice of liquor for many young people.

On the Internet, in the big promotion at the beginning of the year, Qing Xiaobai's sales have sprung up, and among all liquors, the sales volume ranks among the top three.

It can be said that so far, the first stage of Qingxiaobai's brand promotion has been successful.

The next step is to keep maintaining, to continue to create a new brand focus, to give the brand new content.

And the model has already been set, and next, several consecutive youth-themed dramas that will land on TV have all product placement advertisements.

If a brand wants to be deeply rooted in the hearts of the people, it is obviously far from enough to be popular for a while, and it is obviously far from enough for so many brands to invest in a lot of advertising every year.

Qing Xiaobai has just become famous, and it has become a classic marketing case by using feelings, culture, entertainment, ridicule, etc.

Soon there will be competitors who follow the trend and imitate, but for every thing, the pioneer can often enjoy the greatest dividends, and the subsequent imitator is just one of the many imitators.

What Lao Xiaobai, Gu Xiaobai, Qin Xiaoer and other imitation of Qing Xiaobai's small wine have appeared one after another, but, first, they can't be like Qing Xiaobai, not bad money to promote, and second, Qing Xiaobai has become the pioneer of similar small wines, and the influence naturally cannot be compared.

Third, Qing Xiaobai has not stopped publicizing, although he is not as frantic as before, but he has maintained a very high exposure rate, and the richness of different series, other imitators can only follow behind the ashes.

Finally, while Qing Xiaobai enjoyed dividends as a pioneer, he also lacked competitors in the same period, which can be described as unique, and the many follow-up imitators also led to increasingly fierce market competition.

In this kind of competition with similar product quality, it is obvious that the marketing of Qingxiaobai's culture, feelings, etc., is more deeply rooted in the hearts of the people.

Other products similar to Qing Xiaobai, when launched, Qing Xiaobai has become a general trend, and others will have a psychological effect when they see other products, oh, it turns out to be an imitation of Qing Xiaobai, maybe the taste gap of the wine is not so big, but it often gives people a psychological effect, that is, the imitation can be better than the original?

It's like the slogan of Qing Xiaobai: We may not be outstanding, but we must be different.

Even if the old domestic brand of liquor launched the same similar liquor, it has never been able to shake the status of Qing Xiaobai in the liquor.

In fact, if Ye Qiu himself made this brand, he might not be able to succeed so quickly, precisely because Wang Tiezhu himself is making products with similar concepts, and he has an excellent and experienced marketing team under his command to be able to synchronize the promotion and sales of the brand of Qing Xiaobai so quickly.

The first person to eat crabs often either collapses or succeeds, and it is obvious that Qing Xiaobai is the latter.

If it is said that the previous series of marketing of Qing Xiaobai successfully brought Qing Xiaobai into people's eyes and successfully started the first step of brand promotion.

Then the popularity of "You from the Stars" is a catalyst, the strange combination of Qing Xiaobai + fried chicken, with the popularity of "You from the Stars", with the operation of the marketing team, quickly swept the country, naturally driving the popularity of Qing Xiaobai.

When something becomes popular, then as long as other software and hardware keep up, it is already invincible.

Just like Ye Qiu said before, those who learn from me live, and those who resemble me die!

Many imitators, their own strength is not enough, and they appear as imitators, not to mention that they can have an impact on Qing Xiaobai, their own survival is the biggest problem.

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