Baijiu culture can also be regarded as a unique liquor culture in China, or with the changes in society, gradually baijiu has too many negative colors in many times.

Huaguo talks about things at the wine table, and business is also at the wine table, and now toasting and persuading wine has gradually begun to become a mandatory behavior, mostly occurring in officialdom and shopping malls. The persuasion, toasting, and punishment of drinking at the wine table make interpersonal relationships extremely complicated and full of dangers.

These drinking customs and habits gradually began to be disgusted by many people, but because of the general environment, toasting has become a respect for others, and not accepting it is looking down on people. If you don't return the favor, it's a sign of uneducatedness. Since it has become a custom, people have become accustomed to it, and when they get used to it, it has become a social rule. Even if many people can't drink it, they have to bite the bullet because of the so-called customs and habits. Because of this custom of toasting and persuading alcohol, the whole social atmosphere has become a miasma.

Although the government has also issued some policies and regulations in the hope of curbing these bad habits, such as new traffic rules, drunk driving and so on, but they are all palliatives rather than cure, after all, this is a bad habit formed over the years.

As far as liquor itself is concerned, a huge industrial chain has been formed in China.

A new brand wants to focus on a liquor brand aimed at young people, and if it directly launches a liquor, it will obviously be difficult for young people to accept it.

Although "Jiang Xiaobai" in the previous life is a very successful representative of Xiaojiu, it has also taken several years, not because their strategy does not work, but because they have no money!

But for Ye Qiu and Wang Tiezhu, this is not a problem at all.

In addition to following Jiang Xiaobai's selling feelings, Jiang Xiaobai's unique emotional drinks, etc., Ye Qiu also plans to use a strategy that Wang Tiezhu is best at, that is, throwing money!

Although it is said that many ideas can not be spent on money, but sometimes, the chemical reaction generated by throwing money + creativity is far from being comparable to winning by creativity alone.

So the question is, how do you spend money? Fatigue bombardment like brain gold? Definitely not.

After all, today is no more than it was at the beginning, and you still have to pay attention to skill when throwing money.

Having money is not everything, but sometimes having money can solve a lot of problems that seem difficult.

For example, packaging design, such as the appearance design of Qingxiaobai.

Wang Tiezhu quickly sent Ye Qiu a few design samples, and I have to say that professional things are still handed over to professional people to do reliable things these days.

Wang Tiezhu spent money to dig people, and spent money to ask designers to design, which is really extraordinary.

Among several designs, there is a similar appearance to Jiang Xiaobai in the previous life, but the packaging design is not good.

"Brother Wang, in terms of appearance, No. 3 is good, you can set it down first, as the first batch of pure white bottles, but in terms of packaging, well, brother, you go and ask the joke to write some one-sentence paragraphs, which must meet the preferences of young people nowadays, be literary enough, and not too chicken soup, understand?" Ye Qiu said.

Wang Tiezhu: "Chicken soup?"

"Anyway, you should ask someone to write out the paragraph first, and it is better to prepare a little more...... When the time comes, it will be printed on the packaging. ”

"Okay, although I don't quite understand, but, Brother Ye, what you said is definitely right. ”

"Also, I have a list of several TV series here, you send someone to negotiate with the other party as soon as possible, and implant the advertisement of Qingxiaobai Xiaojiu into it......"

Ye Qiu selected several TV series that are more anticipated nowadays, and these TV series have one characteristic, that is, they are biased towards the younger market.

"Also, select a group of young celebrities and let them help advertise Qing Xiaobai on WeChat......"

In his previous life, Jiang Xiaobai did less to ask celebrities to endorse because of lack of money, but Wang Tiezhu was not short of money, and compared to those TV series product placement advertisements, this money was really just a drizzle.

After all, it's just a matter of asking celebrities to post photo-type advertisements, not asking them to endorse products.

The first wave of publicity came from celebrity micro-messages.

Yuan Li was confessed on the spot by Du Yuan, a young fresh meat actor who was more than ten years younger than her, at the concert, which became a hot spot on the Internet.

At a time when countless people are criticizing the love between this sister and brother.

Yuan Li posted a photo of the two drinking on WeChat, holding a bottle in her hand.

It reads: Afraid of the world, any kind of love should be blessed!

And Du Yuan also showed his innocence: too timid, if you don't say it now, you may not have a chance to say it in your life.

As a result, the fresh and refined appearance of Qing Xiaobai and the fields printed on it suddenly became the protagonist.

"As a single dog, is it really good for you to sprinkle dog food like this? Also, where can I buy that wine?"

"I don't seem to have seen this on the market, solve, wait online in a hurry!"

Immediately afterwards, a large wave of stars appeared one after another, and all kinds of innocent appeared.

For a while, the most heated discussion among netizens was, where can I buy this Qingxiaobai?

Mainly because that bottle is too individual, for young people, the first impression is very important, maybe many people don't drink liquor, but because they saw that bottle and saw so much obvious, the collective called for this Qingxiaobai, and couldn't help but want to understand.

And another point is that Qing Xiaobai still retains mystery, and there is no place to buy it on the market at present, which is even more interesting.

At the same time, "My Love from the Star" was completed, and people with a heart soon discovered that at the finale banquet, there was also a clear white.

The first wave of warm-up, which succeeded in arousing the curiosity of many people, then the second wave of propaganda began.

On the Yisou video network, there are several short advertising videos that are innocent.

Qing Xiaobai's jokes have also begun to become popular on the Internet.

When I graduated, I made an appointment to see each other once a year, but it was almost the year to get together again!

Friendship is also like a cup, you have to touch it often so that you will not be lonely!

Got everyone drunk, just to whisper to you.

And so on, Qing Xiaobai began to have a certain fame on the Internet.

The third wave is the real big killer of Qing Xiaobai.

"In winter, the delicious food has been prepared, and you are only one left!" Large-scale cocktail party activities were launched in more than 20 cities across the country.

On the Internet, the propaganda is also full of firepower, for this publicity and promotion activity, Wang Tiezhu is also ruthless, with a wave of his hand, the banknotes are scattered out!

One million bottles are supplied free of charge.

For a while, Xiaoyue became the hottest topic on the Internet in winter, and at the same time, Qing Xiaobai also began to show the background.

It turned out to be made by the legendary Wang Tiezhu.

It is precisely because Wang Tiezhu is stupid and has a lot of money, as well as his legendary experience, that this event becomes more credible.

And on the Internet, the theme of Qingxiaobai's small covenant in winter has also begun to ferment.

Be silent, giggle at your phone, and bow your head at your friends.

On both sides, there are few words in front of people, and there are witty words in the circle of friends.

Interests, the text sent out was withdrawn and no one knew, and the red envelopes sent out were snatched up in minutes.

Lonely, the friends of life and death, how many people can have a wine appointment in the same city?

Wait, wait, these things that can be seen everywhere in reality have become a kind of sentiment here, and they have tugged at the heartstrings of countless people.

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